J'ETAM

LIVE SHOW 2025
SEPTEMBER 30th – 9PM (French Time)

Etam is opening a new chapter with the 17th edition of its iconic Live Show. More than just a runway, it’s a one-of-a-kind experience that pushes boundaries and reimagines the connection between lingerie, fashion, and culture.

Save the date

J’ETAM LIVE SHOW
September 30th at 9pm (French Time)
Palais brongniart

Etam is opening a new chapter with the 17th edition of its iconic Live Show. More than just a runway, it’s a one-of-a-kind experience that pushes boundaries and reimagines the connection between lingerie, fashion, and culture.

Save the date

Image sequence 1 Image sequence 2 Image sequence 3

J’ETAM LIVE SHOW

September 30th at 9pm (French Time)

Palais brongniart

J’ETAM.
A manifesto, a declaration of love. A word invented, tender and rebellious, a fusion of "I love you" and "ETAM," which has become the intimate language of today's women.

Driven by the creative vision of Olivier Leone and the Pragma agency, the Live Show 2025 brings the J’ETAM manifesto to life, in a staging designed as a true visual narrative.

video

CREATIVE DIRECTION: OLIVIER LEONE

AGENCY: PRAGMA

PHOTOGRAPHER: BRIANNA CAPOZZI

STYLIST: VANESSA REID

MAKEUP: LUCY BRIDGE

HAIR: CLAIRE GRECH

picture

CREATIVE DIRECTION: OLIVIER LEONE

AGENCY: PRAGMA

PHOTOGRAPHER: BRIANNA CAPOZZI

STYLIST: VANESSA REID

MAKEUP: LUCY BRIDGE

HAIR: CLAIRE GRECH

Preview

335 Products

  • Standard size

    • XS
    • S
    • M
    • L
    • XL
    • 34
    • 36
    • 38
    • 40
    • 42
    • 44
    • 46
    • 2XL
    • 3XL
    • L/XL
    • S/M
    • TU

  • Bra cup A

    • 80A
    • 85A
    • 90A
    • 95A

  • Bra cup B

    • 100B
    • 80B
    • 85B
    • 90B
    • 95B

  • Bra cup C

    • 100C
    • 85C
    • 90C
    • 95C

  • Bra cup D

    • 85D
    • 90D
    • 95D
    • 100D
    • 105D

  • Bra cup E

    • 100E
    • 105E
    • 85E
    • 90E
    • 95E

  • Bra cup F

    • 95F
    • 100F
    • 105F
    • 110F

  • Bra cup G

    • 100G
    • 105G
    • 110G
335 products found
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  • PURE GLOW Wireless Triangle Bra
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    85B
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    R 290.00
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  • PURE MESH Balconette Bra
    R 665.00
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    R 290.00
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    Bra N.2 - The Plunge Push-up;${refinementColor}
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  • PURE MESH Mesh Brief
    R 290.00
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    R 665.00
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    R 290.00
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  • PURE MESH Tulle Brief
    R 290.00
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  • PURE MESH Bra N.2 - The Plunge Push-up
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    R 290.00
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  • PURE MESH Tulle Thong
    R 290.00
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    Tulle Thong;${refinementColor}
    Tulle Thong;${refinementColor}
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    Tulle Thong;${refinementColor}
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  • PURE MESH Bra N.2 - The Plunge Push-up
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    Bra N.2 - The Plunge Push-up;${refinementColor}
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  • PURE MESH PLUS Wireless triangle bra in mesh
    R 580.00
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    Wireless triangle bra in mesh;${refinementColor}
    Wireless triangle bra in mesh;${refinementColor}
    Wireless triangle bra in mesh;${refinementColor}
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    Wireless triangle bra in mesh;${refinementColor}
    Wireless triangle bra in mesh;${refinementColor}
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    85C
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  • PURE MESH PLUS Wireless triangle bra in mesh
    R 580.00
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    Wireless triangle bra in mesh;${refinementColor}
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    R 580.00
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  • PURE SOFT Microfibre top with built-in bralette
    R 580.00
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    Microfibre top with built-in bralette;${refinementColor}
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  • PURE SOFT Microfibre Tanga
    R 225.00
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    R 580.00
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    R 290.00
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  • PURE SOFT Microfibre Brief
    R 225.00
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    Microfibre Brief;${refinementColor}
    Microfibre Brief;${refinementColor}
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  • PURE SOFT Soutien-gorge triangle en microfibre avec pads amovibles
    R 580.00
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  • PURE SOFT Body en microfibre avec brassière intégrée
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  • PURE SOFT T-shirt manches courtes en microfibre
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    R 225.00
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