J'ETAM

LIVE SHOW 2025
SEPTEMBER 30th – 9PM (French Time)

Etam is opening a new chapter with the 17th edition of its iconic Live Show. More than just a runway, it’s a one-of-a-kind experience that pushes boundaries and reimagines the connection between lingerie, fashion, and culture.

Save the date

J’ETAM LIVE SHOW
September 30th at 9pm (French Time)
Palais brongniart

Etam is opening a new chapter with the 17th edition of its iconic Live Show. More than just a runway, it’s a one-of-a-kind experience that pushes boundaries and reimagines the connection between lingerie, fashion, and culture.

Save the date

Image sequence 1 Image sequence 2 Image sequence 3

J’ETAM LIVE SHOW

September 30th at 9pm (French Time)

Palais brongniart

J’ETAM.
A manifesto, a declaration of love. A word invented, tender and rebellious, a fusion of "I love you" and "ETAM," which has become the intimate language of today's women.

Driven by the creative vision of Olivier Leone and the Pragma agency, the Live Show 2025 brings the J’ETAM manifesto to life, in a staging designed as a true visual narrative.

video

CREATIVE DIRECTION: OLIVIER LEONE

AGENCY: PRAGMA

PHOTOGRAPHER: BRIANNA CAPOZZI

STYLIST: VANESSA REID

MAKEUP: LUCY BRIDGE

HAIR: CLAIRE GRECH

picture

CREATIVE DIRECTION: OLIVIER LEONE

AGENCY: PRAGMA

PHOTOGRAPHER: BRIANNA CAPOZZI

STYLIST: VANESSA REID

MAKEUP: LUCY BRIDGE

HAIR: CLAIRE GRECH

Preview

335 Products

  • Standard size

    • XS
    • S
    • M
    • L
    • XL
    • 34
    • 36
    • 38
    • 40
    • 42
    • 44
    • 46
    • 2XL
    • 3XL
    • L/XL
    • S/M
    • TU

  • Bra cup A

    • 80A
    • 85A
    • 90A
    • 95A

  • Bra cup B

    • 100B
    • 80B
    • 85B
    • 90B
    • 95B

  • Bra cup C

    • 100C
    • 85C
    • 90C
    • 95C

  • Bra cup D

    • 85D
    • 90D
    • 95D
    • 100D
    • 105D

  • Bra cup E

    • 100E
    • 105E
    • 85E
    • 90E
    • 95E

  • Bra cup F

    • 95F
    • 100F
    • 105F
    • 110F

  • Bra cup G

    • 100G
    • 105G
    • 110G
335 products found
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  • PURE FIT Bra N.2 - The Plunge Push-up
    R 665.00
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    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
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    80B
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  • PURE FIT Microfibre Thong
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    Microfibre Thong;${refinementColor}
    Microfibre Thong;${refinementColor}
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  • PURE FIT® Lightly Lined Wireless Bra in Microfiber
    ₪ 135.00
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    Lightly Lined Wireless Bra in Microfiber;${refinementColor}
    Lightly Lined Wireless Bra in Microfiber;${refinementColor}
    Lightly Lined Wireless Bra in Microfiber;${refinementColor}
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    85D
    90D
    95D
    100D
    85E
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    95E
    100E
    105E
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  • PURE FIT® Microfiber Bralette
    ₪ 120.00
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  • PURE FIT® Microfibre midi brief
    ₪ 45.00
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  • PURE FIT® Bra No.2 - The Plunge Push-up
    ₪ 135.00
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    Bra No.2 - The Plunge Push-up;${refinementColor}
    Bra No.2 - The Plunge Push-up;${refinementColor}
    Bra No.2 - The Plunge Push-up;${refinementColor}
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    80B
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    105C
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  • PURE FIT Wireless lightly lined microfibre bra
    ₪ 135.00
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    Wireless lightly lined microfibre bra;${refinementColor}
    Wireless lightly lined microfibre bra;${refinementColor}
    Wireless lightly lined microfibre bra;${refinementColor}
    Wireless lightly lined microfibre bra;${refinementColor}
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    95B
    85C
    90C
    95C
    85D
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    100D
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  • PURE FIT Microfiber Brief
    ₪ 36.00
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    Microfiber Brief;${refinementColor}
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  • PURE FIT® Microfibre Thong
    ₪ 36.00
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    Microfibre Thong;${refinementColor}
    Microfibre Thong;${refinementColor}
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  • PURE FIT® Microfibre Hipster
    ₪ 45.00
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    Microfibre Hipster;${refinementColor}
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  • PURE FIT Microfibre Strapless Bra with Removable Straps
    ₪ 120.00
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    Microfibre Strapless Bra with Removable Straps;${refinementColor}
    Microfibre Strapless Bra with Removable Straps;${refinementColor}
    Microfibre Strapless Bra with Removable Straps;${refinementColor}
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  • PURE FIT® Microfibre push-up strapless bra with removable straps
    ₪ 135.00
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    Microfibre push-up strapless bra with removable straps;${refinementColor}
    Microfibre push-up strapless bra with removable straps;${refinementColor}
    Microfibre push-up strapless bra with removable straps;${refinementColor}
    Microfibre push-up strapless bra with removable straps;${refinementColor}
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    95A
    80B
    85B
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  • PUREFIT WECARE Microfiber Bralette
    ₪ 120.00
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    Microfiber Bralette;${refinementColor}
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  • PURE FIT® Microfibre Midi Brief
    ₪ 45.00
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    Microfibre Midi Brief;${refinementColor}
    Microfibre Midi Brief;${refinementColor}
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    Microfibre Midi Brief;${refinementColor}
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  • PURE FIT Minimizer Balconette Bra -1 Size Effect
    ₪ 135.00
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    Minimizer Balconette Bra -1 Size Effect;${refinementColor}
    Minimizer Balconette Bra -1 Size Effect;${refinementColor}
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    85D
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    95D
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    105D
    85E
    90E
    95E
    100E
    105E
    90F
    95F
    100F
    105F
    110F
    90G
    95G
    100G
    105G
    110G
    + SIZES ↓
  • PURE FIT® Microfibre Balconette Bra
    ₪ 135.00
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    Microfibre Balconette Bra;${refinementColor}
    Microfibre Balconette Bra;${refinementColor}
    Microfibre Balconette Bra;${refinementColor}
    Microfibre Balconette Bra;${refinementColor}
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    85B
    90B
    95B
    100B
    85C
    90C
    95C
    100C
    85D
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    95D
    100D
    105D
    85E
    90E
    95E
    100E
    105E
    85F
    90F
    95F
    100F
    105F
    + SIZES ↓
  • PURE FIT WE CARE Bra N.2 - The Plunge Push-up
    ₪ 135.00
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    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
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    80A
    85A
    90A
    95A
    100A
    80B
    85B
    90B
    95B
    100B
    80C
    85C
    90C
    95C
    100C
    105C
    + SIZES ↓
  • PURE FIT® Microfibre Briefs
    ₪ 36.00
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    Microfibre Briefs;${refinementColor}
    Microfibre Briefs;${refinementColor}
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  • PURE FIT WE CARE High-leg Microfiber Tanga
    ₪ 36.00
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    High-leg Microfiber Tanga;${refinementColor}
    High-leg Microfiber Tanga;${refinementColor}
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  • PURE FIT Wireless Lightly Lined Bra
    ₪ 135.00
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    Wireless Lightly Lined Bra;${refinementColor}
    Wireless Lightly Lined Bra;${refinementColor}
    Wireless Lightly Lined Bra;${refinementColor}
    Wireless Lightly Lined Bra;${refinementColor}
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    80B
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    95B
    85C
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    85D
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  • PURE FIT Microfibre Boyshort
    ₪ 45.00
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  • PURE FIT Microfiber Brief
    ₪ 36.00
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    Microfiber Brief;${refinementColor}
    Microfiber Brief;${refinementColor}
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  • PURE FIT Bra N.2 - The Plunge Push-up
    ₪ 135.00
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    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
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    80A
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    80B
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  • PURE FIT® Microfibre Briefs
    ₪ 36.00
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    Microfibre Briefs;${refinementColor}
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  • PURE FIT® Microfibre Balconette Bra
    ₪ 135.00
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    Microfibre Balconette Bra;${refinementColor}
    Microfibre Balconette Bra;${refinementColor}
    Microfibre Balconette Bra;${refinementColor}
    Microfibre Balconette Bra;${refinementColor}
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    85B
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    80C
    85C
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    105E
    85F
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    100F
    105F
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  • PUREFIT WECARE Microfiber Bralette
    ₪ 120.00
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    Microfiber Bralette;${refinementColor}
    Microfiber Bralette;${refinementColor}
    Microfiber Bralette;${refinementColor}
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    Microfiber Bralette;${refinementColor}
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  • PURE FIT® Bra No.2 - The Plunge Push-up
    ₪ 135.00
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    Bra No.2 - The Plunge Push-up;${refinementColor}
    Bra No.2 - The Plunge Push-up;${refinementColor}
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    80B
    85B
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  • PURE FIT® Microfibre Thong
    ₪ 36.00
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  • PURE FIT® Microfibre Hipster
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