J'ETAM

LIVE SHOW 2025
SEPTEMBER 30th – 9PM (French Time)

Etam is opening a new chapter with the 17th edition of its iconic Live Show. More than just a runway, it’s a one-of-a-kind experience that pushes boundaries and reimagines the connection between lingerie, fashion, and culture.

Save the date

J’ETAM LIVE SHOW
September 30th at 9pm (French Time)
Palais brongniart

Etam is opening a new chapter with the 17th edition of its iconic Live Show. More than just a runway, it’s a one-of-a-kind experience that pushes boundaries and reimagines the connection between lingerie, fashion, and culture.

Save the date

Image sequence 1 Image sequence 2 Image sequence 3

J’ETAM LIVE SHOW

September 30th at 9pm (French Time)

Palais brongniart

J’ETAM.
A manifesto, a declaration of love. A word invented, tender and rebellious, a fusion of "I love you" and "ETAM," which has become the intimate language of today's women.

Driven by the creative vision of Olivier Leone and the Pragma agency, the Live Show 2025 brings the J’ETAM manifesto to life, in a staging designed as a true visual narrative.

video

CREATIVE DIRECTION: OLIVIER LEONE

AGENCY: PRAGMA

PHOTOGRAPHER: BRIANNA CAPOZZI

STYLIST: VANESSA REID

MAKEUP: LUCY BRIDGE

HAIR: CLAIRE GRECH

picture

CREATIVE DIRECTION: OLIVIER LEONE

AGENCY: PRAGMA

PHOTOGRAPHER: BRIANNA CAPOZZI

STYLIST: VANESSA REID

MAKEUP: LUCY BRIDGE

HAIR: CLAIRE GRECH

Preview

192 Products

  • Standard size

    • XS
    • S
    • M
    • L
    • XL
    • 34
    • 36
    • 38
    • 40
    • 42
    • 44
    • 46

  • Bra cup A

    • 85A
    • 90A
    • 95A

  • Bra cup B

    • 100B
    • 80B
    • 85B
    • 90B
    • 95B

  • Bra cup C

    • 100C
    • 85C
    • 90C
    • 95C

  • Bra cup D

    • 85D
    • 90D
    • 95D
    • 100D

  • Bra cup E

    • 100E
    • 105E
    • 85E
    • 90E
    • 95E
192 products found
Cancel
  • ENVOLEE Soutien-gorge N.2 - Le push-up plongeant en broderie
    ฿ 2,200.00
    See more
    Soutien-gorge N.2 - Le push-up plongeant en broderie;${refinementColor}
    Soutien-gorge N.2 - Le push-up plongeant en broderie;${refinementColor}
    Soutien-gorge N.2 - Le push-up plongeant en broderie;${refinementColor}
    Soutien-gorge N.2 - Le push-up plongeant en broderie;${refinementColor}
    Soutien-gorge N.2 - Le push-up plongeant en broderie;${refinementColor}

    New

    Add to cart
    85A
    90A
    95A
    85B
    90B
    95B
    100B
    85C
    90C
    95C
    100C
    85D
    90D
    95D
    100D
    + SIZES ↓
  • ENVOLEE Hipster en broderie
    ฿ 965.00
    Buy 3 Panties, Get 1 Free!
    See more
    Hipster en broderie;${refinementColor}
    Hipster en broderie;${refinementColor}
    Hipster en broderie;${refinementColor}
    Hipster en broderie;${refinementColor}
    Hipster en broderie;${refinementColor}

    New

    Add to cart
    36
    38
    40
    42
    44
    46
    + SIZES ↓
  • AFTER PARTY Body en microfibre
    ฿ 7,600.00
    See more
    Body en microfibre;${refinementColor}
    Body en microfibre;${refinementColor}
    Body en microfibre;${refinementColor}
    Body en microfibre;${refinementColor}
    Body en microfibre;${refinementColor}
    Add to cart
    S
    M
    L
    + SIZES ↓
  • AFTER PARTY Tanga en microfibre
    ฿ 2,800.00
    Buy 3 Panties, Get 1 Free!
    See more
    Tanga en microfibre;${refinementColor}
    Tanga en microfibre;${refinementColor}
    Tanga en microfibre;${refinementColor}
    Tanga en microfibre;${refinementColor}
    Tanga en microfibre;${refinementColor}
    Tanga en microfibre;${refinementColor}
    Add to cart
    34
    36
    38
    40
    42
    44
    + SIZES ↓
  • APOTHEOSE Body en dentelle
    ฿ 2,300.00
    Body en dentelle;${refinementColor}
    Body en dentelle;${refinementColor}
    Body en dentelle;${refinementColor}
    Body en dentelle;${refinementColor}
    Body en dentelle;${refinementColor}
    Add to cart
    S
    M
    L
    + SIZES ↓
  • AURA Tanga en dentelle
    ฿ 760.00
    Buy 3 Panties, Get 1 Free!
    See more
    Tanga en dentelle;${refinementColor}
    Tanga en dentelle;${refinementColor}
    Tanga en dentelle;${refinementColor}
    Tanga en dentelle;${refinementColor}
    Tanga en dentelle;${refinementColor}
    Tanga en dentelle;${refinementColor}
    Add to cart
    34
    36
    38
    40
    42
    44
    + SIZES ↓
  • AURA Shorty en dentelle
    ฿ 760.00
    Buy 3 Panties, Get 1 Free!
    See more
    Shorty en dentelle;${refinementColor}
    Shorty en dentelle;${refinementColor}
    Shorty en dentelle;${refinementColor}
    Shorty en dentelle;${refinementColor}
    Shorty en dentelle;${refinementColor}
    Shorty en dentelle;${refinementColor}
    Add to cart
    34
    36
    38
    40
    42
    44
    + SIZES ↓
  • AURA Soutien-gorge N.2 - Le push-up plongeant en dentelle
    ฿ 1,550.00
    See more
    Soutien-gorge N.2 - Le push-up plongeant en dentelle;${refinementColor}
    Soutien-gorge N.2 - Le push-up plongeant en dentelle;${refinementColor}
    Soutien-gorge N.2 - Le push-up plongeant en dentelle;${refinementColor}
    Soutien-gorge N.2 - Le push-up plongeant en dentelle;${refinementColor}
    Soutien-gorge N.2 - Le push-up plongeant en dentelle;${refinementColor}
    Soutien-gorge N.2 - Le push-up plongeant en dentelle;${refinementColor}
    Add to cart
    85A
    90A
    95A
    85B
    90B
    95B
    85C
    90C
    95C
    + SIZES ↓
  • AURA Tanga en dentelle
    ฿ 760.00
    Buy 3 Panties, Get 1 Free!
    See more
    Tanga en dentelle;${refinementColor}
    Tanga en dentelle;${refinementColor}
    Tanga en dentelle;${refinementColor}
    Tanga en dentelle;${refinementColor}
    Tanga en dentelle;${refinementColor}
    Tanga en dentelle;${refinementColor}
    Add to cart
    34
    36
    38
    40
    42
    44
    + SIZES ↓
  • AURA Soutien-gorge triangle en dentelle
    ฿ 1,350.00
    See more
    Soutien-gorge triangle en dentelle;${refinementColor}
    Soutien-gorge triangle en dentelle;${refinementColor}
    Soutien-gorge triangle en dentelle;${refinementColor}
    Soutien-gorge triangle en dentelle;${refinementColor}
    Soutien-gorge triangle en dentelle;${refinementColor}
    Soutien-gorge triangle en dentelle;${refinementColor}
    Add to cart
    85B
    90B
    95B
    85C
    90C
    95C
    85D
    90D
    95D
    + SIZES ↓
  • AURA Soutien-gorge N.4 - Le coques fines en dentelle
    ฿ 1,550.00
    See more
    Soutien-gorge N.4 - Le coques fines en dentelle;${refinementColor}
    Soutien-gorge N.4 - Le coques fines en dentelle;${refinementColor}
    Soutien-gorge N.4 - Le coques fines en dentelle;${refinementColor}
    Soutien-gorge N.4 - Le coques fines en dentelle;${refinementColor}
    Soutien-gorge N.4 - Le coques fines en dentelle;${refinementColor}
    Soutien-gorge N.4 - Le coques fines en dentelle;${refinementColor}
    Add to cart
    85B
    90B
    95B
    85C
    90C
    95C
    100C
    85D
    90D
    95D
    100D
    85E
    90E
    95E
    100E
    + SIZES ↓
  • AURA Soutien-gorge N.7 - Le corbeille foulard en dentelle
    ฿ 1,550.00
    See more
    Soutien-gorge N.7 - Le corbeille foulard en dentelle;${refinementColor}
    Soutien-gorge N.7 - Le corbeille foulard en dentelle;${refinementColor}
    Soutien-gorge N.7 - Le corbeille foulard en dentelle;${refinementColor}
    Soutien-gorge N.7 - Le corbeille foulard en dentelle;${refinementColor}
    Soutien-gorge N.7 - Le corbeille foulard en dentelle;${refinementColor}
    Soutien-gorge N.7 - Le corbeille foulard en dentelle;${refinementColor}
    Add to cart
    85B
    90B
    95B
    85C
    90C
    95C
    90D
    95D
    100D
    90E
    95E
    100E
    + SIZES ↓
  • AURA Body en dentelle
    ฿ 1,800.00
    See more
    Body en dentelle;${refinementColor}
    Body en dentelle;${refinementColor}
    Body en dentelle;${refinementColor}
    Body en dentelle;${refinementColor}
    Body en dentelle;${refinementColor}
    Add to cart
    S
    M
    L
    + SIZES ↓
  • BAS COUTURE DENTELLE Satin Stockings with Lace - 15D
    ฿ 860.00
    See more
    Satin Stockings with Lace - 15D;${refinementColor}
    Satin Stockings with Lace - 15D;${refinementColor}
    Satin Stockings with Lace - 15D;${refinementColor}
    Satin Stockings with Lace - 15D;${refinementColor}
    Satin Stockings with Lace - 15D;${refinementColor}
    Satin Stockings with Lace - 15D;${refinementColor}
    Add to cart
    S
    M
    L
    + SIZES ↓
  • DALHIA Garter Belt with Embroidery
    ฿ 1,200.00
    Buy 3 Panties, Get 1 Free!
    Garter Belt with Embroidery;${refinementColor}
    Garter Belt with Embroidery;${refinementColor}
    Garter Belt with Embroidery;${refinementColor}
    Garter Belt with Embroidery;${refinementColor}
    Garter Belt with Embroidery;${refinementColor}
    Garter Belt with Embroidery;${refinementColor}
    Add to cart
    S
    M
    L
    + SIZES ↓
  • DALHIA Bra N.2 - The Plunge Push-up
    ฿ 2,200.00
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Add to cart
    85A
    90A
    95A
    85B
    90B
    95B
    85C
    90C
    95C
    + SIZES ↓
  • DALHIA Soutien-gorge armarturé details brodés
    ฿ 2,050.00
    Soutien-gorge armarturé details brodés;${refinementColor}
    Soutien-gorge armarturé details brodés;${refinementColor}
    Soutien-gorge armarturé details brodés;${refinementColor}
    Soutien-gorge armarturé details brodés;${refinementColor}
    Soutien-gorge armarturé details brodés;${refinementColor}
    Add to cart
    85B
    90B
    95B
    85C
    90C
    95C
    85D
    90D
    95D
    100D
    85E
    90E
    95E
    100E
    105E
    + SIZES ↓
  • DALHIA Soutien-gorge N.2 - Le push-up plongeant details brodés
    ฿ 2,200.00
    Soutien-gorge N.2 - Le push-up plongeant details brodés;${refinementColor}
    Soutien-gorge N.2 - Le push-up plongeant details brodés;${refinementColor}
    Soutien-gorge N.2 - Le push-up plongeant details brodés;${refinementColor}
    Soutien-gorge N.2 - Le push-up plongeant details brodés;${refinementColor}
    Soutien-gorge N.2 - Le push-up plongeant details brodés;${refinementColor}
    Add to cart
    85A
    90A
    95A
    85B
    90B
    95B
    85C
    90C
    95C
    + SIZES ↓
  • DALHIA Tanga details brodés
    ฿ 860.00
    Buy 3 Panties, Get 1 Free!
    Tanga details brodés;${refinementColor}
    Tanga details brodés;${refinementColor}
    Tanga details brodés;${refinementColor}
    Tanga details brodés;${refinementColor}
    Tanga details brodés;${refinementColor}
    Add to cart
    34
    36
    38
    40
    42
    44
    + SIZES ↓
  • DALHIA Hipster details brodés
    ฿ 965.00
    Buy 3 Panties, Get 1 Free!
    Hipster details brodés;${refinementColor}
    Hipster details brodés;${refinementColor}
    Hipster details brodés;${refinementColor}
    Hipster details brodés;${refinementColor}
    Hipster details brodés;${refinementColor}
    Add to cart
    36
    38
    40
    42
    44
    46
    + SIZES ↓
  • DIVINE String en broderie
    ฿ 760.00
    Buy 3 Panties, Get 1 Free!
    See more
    String en broderie;${refinementColor}
    String en broderie;${refinementColor}
    String en broderie;${refinementColor}
    String en broderie;${refinementColor}
    String en broderie;${refinementColor}
    String en broderie;${refinementColor}
    Add to cart
    34
    36
    38
    40
    42
    + SIZES ↓
  • DIVINE Tanga en broderie
    ฿ 760.00
    Buy 3 Panties, Get 1 Free!
    See more
    Tanga en broderie;${refinementColor}
    Tanga en broderie;${refinementColor}
    Tanga en broderie;${refinementColor}
    Tanga en broderie;${refinementColor}
    Tanga en broderie;${refinementColor}
    Tanga en broderie;${refinementColor}
    Add to cart
    34
    36
    38
    40
    42
    44
    + SIZES ↓
  • DIVINE Soutien gorge classique en broderie
    ฿ 1,550.00
    See more
    Soutien gorge classique en broderie;${refinementColor}
    Soutien gorge classique en broderie;${refinementColor}
    Soutien gorge classique en broderie;${refinementColor}
    Soutien gorge classique en broderie;${refinementColor}
    Soutien gorge classique en broderie;${refinementColor}
    Add to cart
    85B
    90B
    95B
    100B
    85C
    90C
    95C
    100C
    85D
    90D
    95D
    100D
    85E
    90E
    95E
    100E
    105E
    + SIZES ↓
  • DIVINE Soutien-gorge N.4 - Le coques fines
    ฿ 1,550.00
    See more
    Soutien-gorge N.4 - Le coques fines;${refinementColor}
    Soutien-gorge N.4 - Le coques fines;${refinementColor}
    Soutien-gorge N.4 - Le coques fines;${refinementColor}
    Soutien-gorge N.4 - Le coques fines;${refinementColor}
    Soutien-gorge N.4 - Le coques fines;${refinementColor}
    Add to cart
    85B
    90B
    95B
    100B
    85C
    90C
    95C
    100C
    85D
    90D
    95D
    100D
    85E
    90E
    95E
    100E
    105E
    + SIZES ↓
  • DIVINE Body armaturé en broderie
    ฿ 2,000.00
    See more
    Body armaturé en broderie;${refinementColor}
    Body armaturé en broderie;${refinementColor}
    Body armaturé en broderie;${refinementColor}
    Body armaturé en broderie;${refinementColor}
    Body armaturé en broderie;${refinementColor}
    Add to cart
    85B
    90B
    95B
    100B
    85C
    90C
    95C
    85D
    90D
    95D
    + SIZES ↓
  • DIVINE Soutien-gorge N.2 - Le push-up plongeant
    ฿ 1,550.00
    See more
    Soutien-gorge N.2 - Le push-up plongeant;${refinementColor}
    Soutien-gorge N.2 - Le push-up plongeant;${refinementColor}
    Soutien-gorge N.2 - Le push-up plongeant;${refinementColor}
    Soutien-gorge N.2 - Le push-up plongeant;${refinementColor}
    Soutien-gorge N.2 - Le push-up plongeant;${refinementColor}
    Add to cart
    85A
    90A
    95A
    100A
    85B
    90B
    95B
    100B
    85C
    90C
    95C
    100C
    85D
    90D
    95D
    100D
    + SIZES ↓
  • DIVINE Soutien-gorge N.4 - Le coques fines
    ฿ 1,550.00
    See more
    Soutien-gorge N.4 - Le coques fines;${refinementColor}
    Soutien-gorge N.4 - Le coques fines;${refinementColor}
    Soutien-gorge N.4 - Le coques fines;${refinementColor}
    Soutien-gorge N.4 - Le coques fines;${refinementColor}
    Soutien-gorge N.4 - Le coques fines;${refinementColor}
    Add to cart
    85B
    90B
    95B
    100B
    85C
    90C
    95C
    100C
    85D
    90D
    95D
    100D
    85E
    90E
    95E
    100E
    105E
    + SIZES ↓
  • DRAMA Embroidered Tulle Thong
    ฿ 860.00
    Buy 3 Panties, Get 1 Free!
    See more
    Embroidered Tulle Thong;${refinementColor}
    Embroidered Tulle Thong;${refinementColor}
    Embroidered Tulle Thong;${refinementColor}
    Embroidered Tulle Thong;${refinementColor}
    Embroidered Tulle Thong;${refinementColor}
    Embroidered Tulle Thong;${refinementColor}
    Add to cart
    34
    36
    38
    40
    42
    + SIZES ↓
  • DRAMA Embroidered detail tanga
    ฿ 860.00
    Buy 3 Panties, Get 1 Free!
    See more
    Embroidered detail tanga;${refinementColor}
    Embroidered detail tanga;${refinementColor}
    Embroidered detail tanga;${refinementColor}
    Embroidered detail tanga;${refinementColor}
    Embroidered detail tanga;${refinementColor}
    Embroidered detail tanga;${refinementColor}
    Add to cart
    34
    36
    38
    40
    42
    44
    46
    48
    + SIZES ↓
  • DRAMA Triangle bra with embroidery
    ฿ 1,700.00
    See more
    Triangle bra with embroidery;${refinementColor}
    Triangle bra with embroidery;${refinementColor}
    Triangle bra with embroidery;${refinementColor}
    Triangle bra with embroidery;${refinementColor}
    Triangle bra with embroidery;${refinementColor}
    Triangle bra with embroidery;${refinementColor}
    Add to cart
    S
    M
    L
    + SIZES ↓