J'ETAM

LIVE SHOW 2025
SEPTEMBER 30th – 9PM (French Time)

Etam is opening a new chapter with the 17th edition of its iconic Live Show. More than just a runway, it’s a one-of-a-kind experience that pushes boundaries and reimagines the connection between lingerie, fashion, and culture.

Save the date

J’ETAM LIVE SHOW
September 30th at 9pm (French Time)
Palais brongniart

Etam is opening a new chapter with the 17th edition of its iconic Live Show. More than just a runway, it’s a one-of-a-kind experience that pushes boundaries and reimagines the connection between lingerie, fashion, and culture.

Save the date

Image sequence 1 Image sequence 2 Image sequence 3

J’ETAM LIVE SHOW

September 30th at 9pm (French Time)

Palais brongniart

J’ETAM.
A manifesto, a declaration of love. A word invented, tender and rebellious, a fusion of "I love you" and "ETAM," which has become the intimate language of today's women.

Driven by the creative vision of Olivier Leone and the Pragma agency, the Live Show 2025 brings the J’ETAM manifesto to life, in a staging designed as a true visual narrative.

video

CREATIVE DIRECTION: OLIVIER LEONE

AGENCY: PRAGMA

PHOTOGRAPHER: BRIANNA CAPOZZI

STYLIST: VANESSA REID

MAKEUP: LUCY BRIDGE

HAIR: CLAIRE GRECH

picture

CREATIVE DIRECTION: OLIVIER LEONE

AGENCY: PRAGMA

PHOTOGRAPHER: BRIANNA CAPOZZI

STYLIST: VANESSA REID

MAKEUP: LUCY BRIDGE

HAIR: CLAIRE GRECH

Preview

191 Products

  • Standard size

    • XS
    • S
    • M
    • L
    • XL
    • 34
    • 36
    • 38
    • 40
    • 42
    • 44
    • 46

  • Bra cup A

    • 80A
    • 85A
    • 90A
    • 95A

  • Bra cup B

    • 100B
    • 80B
    • 85B
    • 90B
    • 95B

  • Bra cup C

    • 100C
    • 85C
    • 90C
    • 95C

  • Bra cup D

    • 85D
    • 90D
    • 95D
    • 100D

  • Bra cup E

    • 100E
    • 105E
    • 85E
    • 90E
    • 95E
191 products found
Cancel
  • AURA Soutien-gorge N.4 - Le coques fines en dentelle
    € 31.00
    Soutien-gorge N.4 - Le coques fines en dentelle;${refinementColor}
    Soutien-gorge N.4 - Le coques fines en dentelle;${refinementColor}
    Soutien-gorge N.4 - Le coques fines en dentelle;${refinementColor}
    Soutien-gorge N.4 - Le coques fines en dentelle;${refinementColor}
    Soutien-gorge N.4 - Le coques fines en dentelle;${refinementColor}
    Add to cart
    85B
    90B
    95B
    85C
    90C
    95C
    100C
    85D
    90D
    95D
    100D
    85E
    90E
    95E
    100E
    + SIZES ↓
  • AURA Soutien-gorge N.7 - Le corbeille foulard en dentelle
    € 31.00
    Soutien-gorge N.7 - Le corbeille foulard en dentelle;${refinementColor}
    Soutien-gorge N.7 - Le corbeille foulard en dentelle;${refinementColor}
    Soutien-gorge N.7 - Le corbeille foulard en dentelle;${refinementColor}
    Soutien-gorge N.7 - Le corbeille foulard en dentelle;${refinementColor}
    Soutien-gorge N.7 - Le corbeille foulard en dentelle;${refinementColor}
    Add to cart
    85B
    90B
    95B
    85C
    90C
    95C
    90D
    95D
    100D
    90E
    95E
    100E
    + SIZES ↓
  • AURA Soutien-gorge triangle en dentelle
    € 27.00
    Soutien-gorge triangle en dentelle;${refinementColor}
    Soutien-gorge triangle en dentelle;${refinementColor}
    Soutien-gorge triangle en dentelle;${refinementColor}
    Soutien-gorge triangle en dentelle;${refinementColor}
    Soutien-gorge triangle en dentelle;${refinementColor}
    Add to cart
    85B
    90B
    95B
    85C
    90C
    95C
    85D
    90D
    95D
    + SIZES ↓
  • AURA Body en dentelle
    € 36.00
    Body en dentelle;${refinementColor}
    Body en dentelle;${refinementColor}
    Body en dentelle;${refinementColor}
    Body en dentelle;${refinementColor}
    Add to cart
    S
    M
    L
    + SIZES ↓
  • CORSETERIE Wireless Lace Bralette
    € 27.00
    See more
    Wireless Lace Bralette;${refinementColor}
    Wireless Lace Bralette;${refinementColor}
    Wireless Lace Bralette;${refinementColor}
    Wireless Lace Bralette;${refinementColor}
    Wireless Lace Bralette;${refinementColor}
    Wireless Lace Bralette;${refinementColor}
    Add to cart
    XS
    S
    M
    L
    + SIZES ↓
  • CORSETERIE Lace Bodysuit
    € 40.00
    Lace Bodysuit;${refinementColor}
    Lace Bodysuit;${refinementColor}
    Lace Bodysuit;${refinementColor}
    Lace Bodysuit;${refinementColor}
    Lace Bodysuit;${refinementColor}
    Add to cart
    XS
    S
    M
    L
    + SIZES ↓
  • CORSETERIE Lace Tanga
    € 14.00
    Buy 3 Panties, Get 1 Free!
    See more
    Lace Tanga;${refinementColor}
    Lace Tanga;${refinementColor}
    Lace Tanga;${refinementColor}
    Lace Tanga;${refinementColor}
    Lace Tanga;${refinementColor}
    Lace Tanga;${refinementColor}
    Add to cart
    XS
    S
    M
    L
    + SIZES ↓
  • BAS COUTURE DENTELLE Satin Stockings with Lace - 15D
    € 18.00
    See more
    Satin Stockings with Lace - 15D;${refinementColor}
    Satin Stockings with Lace - 15D;${refinementColor}
    Satin Stockings with Lace - 15D;${refinementColor}
    Satin Stockings with Lace - 15D;${refinementColor}
    Satin Stockings with Lace - 15D;${refinementColor}
    Satin Stockings with Lace - 15D;${refinementColor}
    Add to cart
    S
    M
    L
    + SIZES ↓
  • DALHIA Bra N.9 - Balconette
    € 41.00
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Add to cart
    85B
    90B
    95B
    85C
    90C
    95C
    85D
    90D
    95D
    100D
    85E
    90E
    95E
    100E
    105E
    + SIZES ↓
  • DALHIA Garter Belt with Embroidery
    € 24.00
    Buy 3 Panties, Get 1 Free!
    Garter Belt with Embroidery;${refinementColor}
    Garter Belt with Embroidery;${refinementColor}
    Garter Belt with Embroidery;${refinementColor}
    Garter Belt with Embroidery;${refinementColor}
    Garter Belt with Embroidery;${refinementColor}
    Garter Belt with Embroidery;${refinementColor}
    Add to cart
    S
    M
    L
    + SIZES ↓
  • DALHIA Boyshort with embroidery
    € 20.00
    Buy 3 Panties, Get 1 Free!
    Boyshort with embroidery;${refinementColor}
    Boyshort with embroidery;${refinementColor}
    Boyshort with embroidery;${refinementColor}
    Boyshort with embroidery;${refinementColor}
    Boyshort with embroidery;${refinementColor}
    Boyshort with embroidery;${refinementColor}
    Add to cart
    36
    38
    40
    42
    44
    46
    + SIZES ↓
  • DALHIA Bra N.2 - The Plunge Push-up
    € 45.00
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Add to cart
    85A
    90A
    95A
    85B
    90B
    95B
    85C
    90C
    95C
    + SIZES ↓
  • DALHIA Tanga details brodés
    € 18.00
    Buy 3 Panties, Get 1 Free!
    Tanga details brodés;${refinementColor}
    Tanga details brodés;${refinementColor}
    Tanga details brodés;${refinementColor}
    Tanga details brodés;${refinementColor}
    Tanga details brodés;${refinementColor}
    Add to cart
    34
    36
    38
    40
    42
    44
    + SIZES ↓
  • DALHIA Soutien-gorge armarturé details brodés
    € 41.00
    Soutien-gorge armarturé details brodés;${refinementColor}
    Soutien-gorge armarturé details brodés;${refinementColor}
    Soutien-gorge armarturé details brodés;${refinementColor}
    Soutien-gorge armarturé details brodés;${refinementColor}
    Soutien-gorge armarturé details brodés;${refinementColor}
    Add to cart
    85B
    90B
    95B
    85C
    90C
    95C
    85D
    90D
    95D
    100D
    85E
    90E
    95E
    100E
    105E
    + SIZES ↓
  • DALHIA Soutien-gorge N.2 - Le push-up plongeant details brodés
    € 45.00
    Soutien-gorge N.2 - Le push-up plongeant details brodés;${refinementColor}
    Soutien-gorge N.2 - Le push-up plongeant details brodés;${refinementColor}
    Soutien-gorge N.2 - Le push-up plongeant details brodés;${refinementColor}
    Soutien-gorge N.2 - Le push-up plongeant details brodés;${refinementColor}
    Soutien-gorge N.2 - Le push-up plongeant details brodés;${refinementColor}
    Add to cart
    85A
    90A
    95A
    85B
    90B
    95B
    85C
    90C
    95C
    + SIZES ↓
  • DALHIA Hipster details brodés
    € 20.00
    Buy 3 Panties, Get 1 Free!
    Hipster details brodés;${refinementColor}
    Hipster details brodés;${refinementColor}
    Hipster details brodés;${refinementColor}
    Hipster details brodés;${refinementColor}
    Hipster details brodés;${refinementColor}
    Add to cart
    36
    38
    40
    42
    44
    46
    + SIZES ↓
  • DIVINE String en broderie
    € 16.00
    Buy 3 Panties, Get 1 Free!
    String en broderie;${refinementColor}
    String en broderie;${refinementColor}
    String en broderie;${refinementColor}
    String en broderie;${refinementColor}
    String en broderie;${refinementColor}
    String en broderie;${refinementColor}
    Add to cart
    34
    36
    38
    40
    42
    + SIZES ↓
  • DIVINE Tanga en broderie
    € 16.00
    Buy 3 Panties, Get 1 Free!
    Tanga en broderie;${refinementColor}
    Tanga en broderie;${refinementColor}
    Tanga en broderie;${refinementColor}
    Tanga en broderie;${refinementColor}
    Tanga en broderie;${refinementColor}
    Tanga en broderie;${refinementColor}
    Add to cart
    34
    36
    38
    40
    42
    44
    + SIZES ↓
  • DIVINE Soutien gorge classique en broderie
    € 31.00
    Soutien gorge classique en broderie;${refinementColor}
    Soutien gorge classique en broderie;${refinementColor}
    Soutien gorge classique en broderie;${refinementColor}
    Soutien gorge classique en broderie;${refinementColor}
    Soutien gorge classique en broderie;${refinementColor}
    Add to cart
    85B
    90B
    95B
    100B
    85C
    90C
    95C
    100C
    85D
    90D
    95D
    100D
    85E
    90E
    95E
    100E
    105E
    + SIZES ↓
  • DIVINE Soutien-gorge N.4 - Le coques fines
    € 31.00
    Soutien-gorge N.4 - Le coques fines;${refinementColor}
    Soutien-gorge N.4 - Le coques fines;${refinementColor}
    Soutien-gorge N.4 - Le coques fines;${refinementColor}
    Soutien-gorge N.4 - Le coques fines;${refinementColor}
    Soutien-gorge N.4 - Le coques fines;${refinementColor}
    Add to cart
    85B
    90B
    95B
    100B
    85C
    90C
    95C
    100C
    85D
    90D
    95D
    100D
    85E
    90E
    95E
    100E
    105E
    + SIZES ↓
  • DIVINE Body armaturé en broderie
    € 40.00
    Body armaturé en broderie;${refinementColor}
    Body armaturé en broderie;${refinementColor}
    Body armaturé en broderie;${refinementColor}
    Body armaturé en broderie;${refinementColor}
    Body armaturé en broderie;${refinementColor}
    Add to cart
    85B
    90B
    95B
    100B
    85C
    90C
    95C
    85D
    90D
    95D
    + SIZES ↓
  • DIVINE Soutien-gorge N.2 - Le push-up plongeant
    € 31.00
    Soutien-gorge N.2 - Le push-up plongeant;${refinementColor}
    Soutien-gorge N.2 - Le push-up plongeant;${refinementColor}
    Soutien-gorge N.2 - Le push-up plongeant;${refinementColor}
    Soutien-gorge N.2 - Le push-up plongeant;${refinementColor}
    Soutien-gorge N.2 - Le push-up plongeant;${refinementColor}
    Add to cart
    85A
    90A
    95A
    100A
    85B
    90B
    95B
    100B
    85C
    90C
    95C
    100C
    85D
    90D
    95D
    100D
    + SIZES ↓
  • DIVINE Soutien-gorge N.4 - Le coques fines
    € 31.00
    Soutien-gorge N.4 - Le coques fines;${refinementColor}
    Soutien-gorge N.4 - Le coques fines;${refinementColor}
    Soutien-gorge N.4 - Le coques fines;${refinementColor}
    Soutien-gorge N.4 - Le coques fines;${refinementColor}
    Soutien-gorge N.4 - Le coques fines;${refinementColor}
    Add to cart
    85B
    90B
    95B
    100B
    85C
    90C
    95C
    100C
    85D
    90D
    95D
    100D
    85E
    90E
    95E
    100E
    105E
    + SIZES ↓
  • DRAMA Embroidered Tulle Thong
    € 18.00
    Buy 3 Panties, Get 1 Free!
    See more
    Embroidered Tulle Thong;${refinementColor}
    Embroidered Tulle Thong;${refinementColor}
    Embroidered Tulle Thong;${refinementColor}
    Embroidered Tulle Thong;${refinementColor}
    Embroidered Tulle Thong;${refinementColor}
    Embroidered Tulle Thong;${refinementColor}
    Add to cart
    34
    36
    38
    40
    42
    + SIZES ↓
  • DRAMA Embroidered detail tanga
    € 18.00
    Buy 3 Panties, Get 1 Free!
    See more
    Embroidered detail tanga;${refinementColor}
    Embroidered detail tanga;${refinementColor}
    Embroidered detail tanga;${refinementColor}
    Embroidered detail tanga;${refinementColor}
    Embroidered detail tanga;${refinementColor}
    Embroidered detail tanga;${refinementColor}
    Add to cart
    34
    36
    38
    40
    42
    44
    46
    48
    + SIZES ↓
  • DRAMA Triangle bra with embroidery
    € 34.00
    See more
    Triangle bra with embroidery;${refinementColor}
    Triangle bra with embroidery;${refinementColor}
    Triangle bra with embroidery;${refinementColor}
    Triangle bra with embroidery;${refinementColor}
    Triangle bra with embroidery;${refinementColor}
    Triangle bra with embroidery;${refinementColor}
    Add to cart
    S
    M
    L
    + SIZES ↓
  • DRAMA Classic lace bra
    € 41.00
    See more
    Classic lace bra;${refinementColor}
    Classic lace bra;${refinementColor}
    Classic lace bra;${refinementColor}
    Classic lace bra;${refinementColor}
    Classic lace bra;${refinementColor}
    Classic lace bra;${refinementColor}
    Classic lace bra;${refinementColor}
    Classic lace bra;${refinementColor}
    Add to cart
    85B
    90B
    95B
    100B
    85C
    90C
    95C
    100C
    85D
    90D
    95D
    100D
    85E
    90E
    95E
    100E
    + SIZES ↓
  • EFFEUILLAGE Body transparent en crepe
    € 51.00
    Body transparent en crepe;${refinementColor}
    Body transparent en crepe;${refinementColor}
    Body transparent en crepe;${refinementColor}
    Body transparent en crepe;${refinementColor}
    Body transparent en crepe;${refinementColor}
    Add to cart
    S
    M
    L
    + SIZES ↓
  • ENVOLEE Hipster en broderie
    € 20.00
    Buy 3 Panties, Get 1 Free!
    Hipster en broderie;${refinementColor}
    Hipster en broderie;${refinementColor}
    Hipster en broderie;${refinementColor}
    Hipster en broderie;${refinementColor}
    Hipster en broderie;${refinementColor}

    New

    Add to cart
    36
    38
    40
    42
    44
    46
    + SIZES ↓
  • ENVOLEE Soutien-gorge N.9 - Balconnet en broderie
    € 41.00
    Soutien-gorge N.9 - Balconnet en broderie;${refinementColor}
    Soutien-gorge N.9 - Balconnet en broderie;${refinementColor}
    Soutien-gorge N.9 - Balconnet en broderie;${refinementColor}
    Soutien-gorge N.9 - Balconnet en broderie;${refinementColor}
    Soutien-gorge N.9 - Balconnet en broderie;${refinementColor}

    New

    Add to cart
    85A
    90A
    95A
    85B
    90B
    95B
    100B
    85C
    90C
    95C
    100C
    85D
    90D
    95D
    100D
    85E
    90E
    95E
    100E
    105E
    + SIZES ↓