J'ETAM

LIVE SHOW 2025
SEPTEMBER 30th – 9PM (French Time)

Etam is opening a new chapter with the 17th edition of its iconic Live Show. More than just a runway, it’s a one-of-a-kind experience that pushes boundaries and reimagines the connection between lingerie, fashion, and culture.

Save the date

J’ETAM LIVE SHOW
September 30th at 9pm (French Time)
Palais brongniart

Etam is opening a new chapter with the 17th edition of its iconic Live Show. More than just a runway, it’s a one-of-a-kind experience that pushes boundaries and reimagines the connection between lingerie, fashion, and culture.

Save the date

Image sequence 1 Image sequence 2 Image sequence 3

J’ETAM LIVE SHOW

September 30th at 9pm (French Time)

Palais brongniart

J’ETAM.
A manifesto, a declaration of love. A word invented, tender and rebellious, a fusion of "I love you" and "ETAM," which has become the intimate language of today's women.

Driven by the creative vision of Olivier Leone and the Pragma agency, the Live Show 2025 brings the J’ETAM manifesto to life, in a staging designed as a true visual narrative.

video

CREATIVE DIRECTION: OLIVIER LEONE

AGENCY: PRAGMA

PHOTOGRAPHER: BRIANNA CAPOZZI

STYLIST: VANESSA REID

MAKEUP: LUCY BRIDGE

HAIR: CLAIRE GRECH

picture

CREATIVE DIRECTION: OLIVIER LEONE

AGENCY: PRAGMA

PHOTOGRAPHER: BRIANNA CAPOZZI

STYLIST: VANESSA REID

MAKEUP: LUCY BRIDGE

HAIR: CLAIRE GRECH

Preview

191 Products

  • Standard size

    • XS
    • S
    • M
    • L
    • XL
    • 34
    • 36
    • 38
    • 40
    • 42
    • 44
    • 46

  • Bra cup A

    • 85A
    • 90A
    • 95A

  • Bra cup B

    • 100B
    • 80B
    • 85B
    • 90B
    • 95B

  • Bra cup C

    • 100C
    • 85C
    • 90C
    • 95C

  • Bra cup D

    • 85D
    • 90D
    • 95D
    • 100D

  • Bra cup E

    • 100E
    • 105E
    • 85E
    • 90E
    • 95E
191 products found
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  • PURE MESH Bra N.2 - The Plunge Push-up
    € 31.00
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    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
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    85B
    90B
    95B
    85C
    90C
    95C
    100C
    85D
    90D
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  • PURE MESH Mesh Brief
    MGA 73,655
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    Mesh Brief;${refinementColor}
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  • PURE MESH Balconette Bra
    MGA 170,048
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    Balconette Bra;${refinementColor}
    Balconette Bra;${refinementColor}
    Balconette Bra;${refinementColor}
    Balconette Bra;${refinementColor}
    Balconette Bra;${refinementColor}
    Balconette Bra;${refinementColor}
    Balconette Bra;${refinementColor}
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  • PURE MESH Tulle Thong
    MGA 73,655
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    Tulle Thong;${refinementColor}
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    Tulle Thong;${refinementColor}
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  • PURE MESH Tulle Brief
    MGA 73,655
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    Tulle Brief;${refinementColor}
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  • PURE MESH Bra N.2 - The Plunge Push-up
    MGA 170,048
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    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
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    95B
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    100C
    85D
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  • PURE MESH Tulle Brief
    MGA 73,655
    Buy 3 Panties, Get 1 Free!
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    Tulle Brief;${refinementColor}
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    Tulle Brief;${refinementColor}
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  • PURE MESH Tulle Thong
    MGA 73,655
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    Tulle Thong;${refinementColor}
    Tulle Thong;${refinementColor}
    Tulle Thong;${refinementColor}
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    Tulle Thong;${refinementColor}
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  • PURE MESH Bra N.2 - The Plunge Push-up
    MGA 170,048
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    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
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    85B
    90B
    95B
    85C
    90C
    95C
    100C
    85D
    90D
    95D
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    105D
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  • PURE MESH PLUS Wireless triangle bra in mesh
    MGA 147,367
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    Wireless triangle bra in mesh;${refinementColor}
    Wireless triangle bra in mesh;${refinementColor}
    Wireless triangle bra in mesh;${refinementColor}
    Wireless triangle bra in mesh;${refinementColor}
    Wireless triangle bra in mesh;${refinementColor}
    Wireless triangle bra in mesh;${refinementColor}
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    85B
    90B
    95B
    85C
    90C
    95C
    85D
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    95D
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  • PURE MESH PLUS Wireless Triangle Bra Tulle
    MGA 147,367
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    Wireless Triangle Bra Tulle;${refinementColor}
    Wireless Triangle Bra Tulle;${refinementColor}
    Wireless Triangle Bra Tulle;${refinementColor}
    Wireless Triangle Bra Tulle;${refinementColor}
    Wireless Triangle Bra Tulle;${refinementColor}
    Wireless Triangle Bra Tulle;${refinementColor}
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    85B
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    95B
    85C
    90C
    95C
    85D
    90D
    95D
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  • SYMBIOSE Tulle Tanga
    MGA 84,996
    Buy 3 Panties, Get 1 Free!
    Tulle Tanga;${refinementColor}
    Tulle Tanga;${refinementColor}
    Tulle Tanga;${refinementColor}
    Tulle Tanga;${refinementColor}
    Tulle Tanga;${refinementColor}
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    34
    36
    38
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    42
    44
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  • SYMBIOSE Balconette bra in tulle
    MGA 170,048
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    Balconette bra in tulle;${refinementColor}
    Balconette bra in tulle;${refinementColor}
    Balconette bra in tulle;${refinementColor}
    Balconette bra in tulle;${refinementColor}
    Balconette bra in tulle;${refinementColor}
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    85B
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    95B
    85C
    90C
    95C
    85D
    90D
    95D
    100D
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  • SYMBIOSE Bra N.9 - Balconette
    MGA 204,069
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
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    85B
    90B
    95B
    85C
    90C
    95C
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    95D
    100D
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  • SYMBIOSE Tulle Boyshort
    MGA 96,336
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    Tulle Boyshort;${refinementColor}
    Tulle Boyshort;${refinementColor}
    Tulle Boyshort;${refinementColor}
    Tulle Boyshort;${refinementColor}
    Tulle Boyshort;${refinementColor}
    Tulle Boyshort;${refinementColor}
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    36
    38
    40
    42
    44
    46
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  • SYMBIOSE Bra N.9 - Balconette
    MGA 170,048
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
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    85B
    90B
    95B
    100B
    85C
    90C
    95C
    85D
    90D
    95D
    100D
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  • SYMBIOSE Tulle Boyshort
    MGA 96,336
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    Tulle Boyshort;${refinementColor}
    Tulle Boyshort;${refinementColor}
    Tulle Boyshort;${refinementColor}
    Tulle Boyshort;${refinementColor}
    Tulle Boyshort;${refinementColor}
    Tulle Boyshort;${refinementColor}
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    36
    38
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    42
    44
    46
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  • SYMBIOSE Bra N.9 - Balconette
    MGA 204,069
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
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    95B
    85C
    90C
    95C
    85D
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    95D
    100D
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  • SYMBIOSE Tulle balconette bra
    MGA 170,048
    Tulle balconette bra;${refinementColor}
    Tulle balconette bra;${refinementColor}
    Tulle balconette bra;${refinementColor}
    Tulle balconette bra;${refinementColor}
    Tulle balconette bra;${refinementColor}
    Tulle balconette bra;${refinementColor}
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    85B
    90B
    95B
    85C
    90C
    95C
    85D
    90D
    95D
    100D
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  • SYMBIOSE Tulle Bodysuit
    MGA 221,136
    Tulle Bodysuit;${refinementColor}
    Tulle Bodysuit;${refinementColor}
    Tulle Bodysuit;${refinementColor}
    Tulle Bodysuit;${refinementColor}
    Tulle Bodysuit;${refinementColor}
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    85B
    90B
    95B
    85C
    90C
    95C
    85D
    90D
    95D
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  • VIRTUOSE Lace Tanga
    MGA 96,336
    Buy 3 Panties, Get 1 Free!
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    Lace Tanga;${refinementColor}
    Lace Tanga;${refinementColor}
    Lace Tanga;${refinementColor}
    Lace Tanga;${refinementColor}
    Lace Tanga;${refinementColor}
    Lace Tanga;${refinementColor}
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    34
    36
    38
    40
    42
    44
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  • VIRTUOSE Lace Thong
    MGA 96,336
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    Lace Thong;${refinementColor}
    Lace Thong;${refinementColor}
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    Lace Thong;${refinementColor}
    Lace Thong;${refinementColor}
    Lace Thong;${refinementColor}
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    34
    36
    38
    40
    42
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  • VIRTUOSE Bra N.8 - The Wireless Triangle
    MGA 187,058
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    Bra N.8 - The Wireless Triangle;${refinementColor}
    Bra N.8 - The Wireless Triangle;${refinementColor}
    Bra N.8 - The Wireless Triangle;${refinementColor}
    Bra N.8 - The Wireless Triangle;${refinementColor}
    Bra N.8 - The Wireless Triangle;${refinementColor}
    Bra N.8 - The Wireless Triangle;${refinementColor}
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    S
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  • VIRTUOSE Lace Boyshort
    MGA 107,676
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    Lace Boyshort;${refinementColor}
    Lace Boyshort;${refinementColor}
    Lace Boyshort;${refinementColor}
    Lace Boyshort;${refinementColor}
    Lace Boyshort;${refinementColor}
    Lace Boyshort;${refinementColor}
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    36
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    46
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  • VIRTUOSE Wireless Lace Bodysuit
    MGA 255,157
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    Wireless Lace Bodysuit;${refinementColor}
    Wireless Lace Bodysuit;${refinementColor}
    Wireless Lace Bodysuit;${refinementColor}
    Wireless Lace Bodysuit;${refinementColor}
    Wireless Lace Bodysuit;${refinementColor}
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  • VIRTUOSE Bra N.2 - The Plunge Push-up
    ₪ 180.00
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    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
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    85B
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    95C
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  • VIRTUOSE Bra N.9 - Balconette
    ₪ 180.00
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    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
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    85B
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    85D
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  • VIRTUOSE Bra N.7 - The Balconette Foulard
    ₪ 180.00
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    Bra N.7 - The Balconette Foulard;${refinementColor}
    Bra N.7 - The Balconette Foulard;${refinementColor}
    Bra N.7 - The Balconette Foulard;${refinementColor}
    Bra N.7 - The Balconette Foulard;${refinementColor}
    Bra N.7 - The Balconette Foulard;${refinementColor}
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    Bra N.7 - The Balconette Foulard;${refinementColor}
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    85B
    90B
    95B
    100B
    85C
    90C
    95C
    100C
    85D
    90D
    95D
    100D
    85E
    90E
    95E
    100E
    + SIZES ↓
  • VIRTUOSE Lace Tanga
    ₪ 76.00
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    Lace Tanga;${refinementColor}
    Lace Tanga;${refinementColor}
    Lace Tanga;${refinementColor}
    Lace Tanga;${refinementColor}
    Lace Tanga;${refinementColor}
    Lace Tanga;${refinementColor}
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    34
    36
    38
    40
    42
    44
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  • VIRTUOSE Lace Boyshort
    ₪ 85.00
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    Lace Boyshort;${refinementColor}
    Lace Boyshort;${refinementColor}
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    36
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