J'ETAM

LIVE SHOW 2025
SEPTEMBER 30th – 9PM (French Time)

Etam is opening a new chapter with the 17th edition of its iconic Live Show. More than just a runway, it’s a one-of-a-kind experience that pushes boundaries and reimagines the connection between lingerie, fashion, and culture.

Save the date

J’ETAM LIVE SHOW
September 30th at 9pm (French Time)
Palais brongniart

Etam is opening a new chapter with the 17th edition of its iconic Live Show. More than just a runway, it’s a one-of-a-kind experience that pushes boundaries and reimagines the connection between lingerie, fashion, and culture.

Save the date

Image sequence 1 Image sequence 2 Image sequence 3

J’ETAM LIVE SHOW

September 30th at 9pm (French Time)

Palais brongniart

J’ETAM.
A manifesto, a declaration of love. A word invented, tender and rebellious, a fusion of "I love you" and "ETAM," which has become the intimate language of today's women.

Driven by the creative vision of Olivier Leone and the Pragma agency, the Live Show 2025 brings the J’ETAM manifesto to life, in a staging designed as a true visual narrative.

video

CREATIVE DIRECTION: OLIVIER LEONE

AGENCY: PRAGMA

PHOTOGRAPHER: BRIANNA CAPOZZI

STYLIST: VANESSA REID

MAKEUP: LUCY BRIDGE

HAIR: CLAIRE GRECH

picture

CREATIVE DIRECTION: OLIVIER LEONE

AGENCY: PRAGMA

PHOTOGRAPHER: BRIANNA CAPOZZI

STYLIST: VANESSA REID

MAKEUP: LUCY BRIDGE

HAIR: CLAIRE GRECH

Preview

191 Products

  • Standard size

    • XS
    • S
    • M
    • L
    • XL
    • 34
    • 36
    • 38
    • 40
    • 42
    • 44
    • 46

  • Bra cup A

    • 85A
    • 90A
    • 95A

  • Bra cup B

    • 100B
    • 80B
    • 85B
    • 90B
    • 95B

  • Bra cup C

    • 100C
    • 85C
    • 90C
    • 95C

  • Bra cup D

    • 85D
    • 90D
    • 95D
    • 100D

  • Bra cup E

    • 100E
    • 105E
    • 85E
    • 90E
    • 95E
191 products found
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  • NAYADE Soutien-gorge N.4 - Le coques fines en broderie
    € 45.00
    Soutien-gorge N.4 - Le coques fines en broderie;${refinementColor}
    Soutien-gorge N.4 - Le coques fines en broderie;${refinementColor}
    Soutien-gorge N.4 - Le coques fines en broderie;${refinementColor}
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    Hipster en broderie;${refinementColor}
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    Hipster en broderie;${refinementColor}

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    34
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  • NAYADE Soutien-gorge N.4 - Le coques fines en broderie
    € 45.00
    Soutien-gorge N.4 - Le coques fines en broderie;${refinementColor}
    Soutien-gorge N.4 - Le coques fines en broderie;${refinementColor}
    Soutien-gorge N.4 - Le coques fines en broderie;${refinementColor}
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    Soutien-gorge N.4 - Le coques fines en broderie;${refinementColor}

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    € 18.00
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  • NAYADE Soutien-gorge N.9 - Balconnet en broderie
    € 41.00
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    Soutien-gorge N.9 - Balconnet en broderie;${refinementColor}
    Soutien-gorge N.9 - Balconnet en broderie;${refinementColor}
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    95C
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  • NAYADE Soutien-gorge N.4 - Le coques fines en broderie
    € 45.00
    Soutien-gorge N.4 - Le coques fines en broderie;${refinementColor}
    Soutien-gorge N.4 - Le coques fines en broderie;${refinementColor}
    Soutien-gorge N.4 - Le coques fines en broderie;${refinementColor}
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  • NAYADE Hipster en broderie
    € 20.00
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    36
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    40
    42
    44
    46
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  • NIGHTFALL TEMP Soutien-gorge brassière bustier en dentelle
    € 125.00
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    Soutien-gorge brassière bustier en dentelle;${refinementColor}
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  • NIGHTFALL TEMP Culotte taille haute en dentelle
    € 72.00
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    36
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    42
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  • NIGHTFALL TEMP Soutien-gorge N.7 - Le triangle en dentelle
    € 93.00
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    Soutien-gorge N.7 - Le triangle en dentelle;${refinementColor}
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    Soutien-gorge N.7 - Le triangle en dentelle;${refinementColor}
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    85A
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    95A
    85B
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    95B
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    90C
    95C
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  • NIGHTFALL TEMP Soutien-gorge N.9 - Balconnet en dentelle
    € 115.00
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    Soutien-gorge N.9 - Balconnet en dentelle;${refinementColor}
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    Soutien-gorge N.9 - Balconnet en dentelle;${refinementColor}
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    85B
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  • PLUMETIS Fashion Tights - 15D
    € 14.00
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  • PURE FIT® Microfibre push-up strapless bra with removable straps
    € 31.00
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    Microfibre push-up strapless bra with removable straps;${refinementColor}
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    Microfibre push-up strapless bra with removable straps;${refinementColor}
    Microfibre push-up strapless bra with removable straps;${refinementColor}
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    80A
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    80B
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  • PURE FIT® Microfibre Balconette Bra
    € 31.00
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    Microfibre Balconette Bra;${refinementColor}
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    85B
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    85E
    90E
    95E
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    105E
    85F
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  • PURE GLOW Microfiber Boyshort
    € 14.00
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    Microfiber Boyshort;${refinementColor}
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  • PURE GLOW Wireless Triangle Bra
    € 34.00
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    Wireless Triangle Bra;${refinementColor}
    Wireless Triangle Bra;${refinementColor}
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  • PURE GLOW Microfiber Tanga
    € 11.00
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    Microfiber Tanga;${refinementColor}
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    Microfiber Tanga;${refinementColor}
    Microfiber Tanga;${refinementColor}
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  • PURE GLOW Wireless Triangle Bra
    € 34.00
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    Wireless Triangle Bra;${refinementColor}
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    95B
    85C
    90C
    95C
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    90D
    95D
    100D
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  • PURE GLOW Bra N.4 - The Lightly Lined Bra
    € 34.00
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    Bra N.4 - The Lightly Lined Bra;${refinementColor}
    Bra N.4 - The Lightly Lined Bra;${refinementColor}
    Bra N.4 - The Lightly Lined Bra;${refinementColor}
    Bra N.4 - The Lightly Lined Bra;${refinementColor}
    Bra N.4 - The Lightly Lined Bra;${refinementColor}
    Bra N.4 - The Lightly Lined Bra;${refinementColor}
    Bra N.4 - The Lightly Lined Bra;${refinementColor}
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    85A
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    95B
    85C
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  • PURE GLOW Microfiber Boyshort
    € 14.00
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    Microfiber Boyshort;${refinementColor}
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  • PURE GLOW Shiny effect triangle bra
    € 34.00
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    Shiny effect triangle bra;${refinementColor}
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    Shiny effect triangle bra;${refinementColor}
    Shiny effect triangle bra;${refinementColor}
    Shiny effect triangle bra;${refinementColor}
    Shiny effect triangle bra;${refinementColor}
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  • PURE GLOW Microfiber Tanga
    € 11.00
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  • PURE GLOW Microfiber Boyshort
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  • PURE GLOW Wireless Triangle Bra
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    Wireless Triangle Bra;${refinementColor}
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  • PURE MESH Tulle Thong
    € 14.00
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  • PURE MESH Tulle Brief
    € 14.00
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  • PURE MESH Balconette Bra
    € 31.00
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    Balconette Bra;${refinementColor}
    Balconette Bra;${refinementColor}
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  • PURE MESH Mesh brief
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  • PURE MESH Mesh Thong
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