J'ETAM

LIVE SHOW 2025
SEPTEMBER 30th – 9PM (French Time)

Etam is opening a new chapter with the 17th edition of its iconic Live Show. More than just a runway, it’s a one-of-a-kind experience that pushes boundaries and reimagines the connection between lingerie, fashion, and culture.

Save the date

J’ETAM LIVE SHOW
September 30th at 9pm (French Time)
Palais brongniart

Etam is opening a new chapter with the 17th edition of its iconic Live Show. More than just a runway, it’s a one-of-a-kind experience that pushes boundaries and reimagines the connection between lingerie, fashion, and culture.

Save the date

Image sequence 1 Image sequence 2 Image sequence 3

J’ETAM LIVE SHOW

September 30th at 9pm (French Time)

Palais brongniart

J’ETAM.
A manifesto, a declaration of love. A word invented, tender and rebellious, a fusion of "I love you" and "ETAM," which has become the intimate language of today's women.

Driven by the creative vision of Olivier Leone and the Pragma agency, the Live Show 2025 brings the J’ETAM manifesto to life, in a staging designed as a true visual narrative.

video

CREATIVE DIRECTION: OLIVIER LEONE

AGENCY: PRAGMA

PHOTOGRAPHER: BRIANNA CAPOZZI

STYLIST: VANESSA REID

MAKEUP: LUCY BRIDGE

HAIR: CLAIRE GRECH

picture

CREATIVE DIRECTION: OLIVIER LEONE

AGENCY: PRAGMA

PHOTOGRAPHER: BRIANNA CAPOZZI

STYLIST: VANESSA REID

MAKEUP: LUCY BRIDGE

HAIR: CLAIRE GRECH

Preview

191 Products

  • Standard size

    • XS
    • S
    • M
    • L
    • XL
    • 34
    • 36
    • 38
    • 40
    • 42
    • 44
    • 46

  • Bra cup A

    • 80A
    • 85A
    • 90A
    • 95A

  • Bra cup B

    • 100B
    • 80B
    • 85B
    • 90B
    • 95B

  • Bra cup C

    • 100C
    • 85C
    • 90C
    • 95C

  • Bra cup D

    • 85D
    • 90D
    • 95D
    • 100D

  • Bra cup E

    • 100E
    • 105E
    • 85E
    • 90E
    • 95E
191 products found
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  • SYMBIOSE Bra N.9 - Balconette
    £ 24.00
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
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    85B
    90B
    95B
    100B
    85C
    90C
    95C
    85D
    90D
    95D
    100D
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  • SYMBIOSE Tulle Tanga
    £ 12.00
    Buy 3 Panties, Get 1 Free!
    Tulle Tanga;${refinementColor}
    Tulle Tanga;${refinementColor}
    Tulle Tanga;${refinementColor}
    Tulle Tanga;${refinementColor}
    Tulle Tanga;${refinementColor}
    Tulle Tanga;${refinementColor}
    Tulle Tanga;${refinementColor}
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    34
    36
    38
    40
    42
    44
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  • LOVE AFFAIR Bra No. 9 - The Balconette Bra
    £ 32.00
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    Bra No. 9 - The Balconette Bra;${refinementColor}
    Bra No. 9 - The Balconette Bra;${refinementColor}
    Bra No. 9 - The Balconette Bra;${refinementColor}
    Bra No. 9 - The Balconette Bra;${refinementColor}
    Bra No. 9 - The Balconette Bra;${refinementColor}
    Bra No. 9 - The Balconette Bra;${refinementColor}
    Bra No. 9 - The Balconette Bra;${refinementColor}
    Bra No. 9 - The Balconette Bra;${refinementColor}
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    85B
    90B
    95B
    85C
    90C
    95C
    85D
    90D
    95D
    100D
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  • LOVE AFFAIR Embroidered Tulle Tanga
    £ 14.00
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    Embroidered Tulle Tanga;${refinementColor}
    Embroidered Tulle Tanga;${refinementColor}
    Embroidered Tulle Tanga;${refinementColor}
    Embroidered Tulle Tanga;${refinementColor}
    Embroidered Tulle Tanga;${refinementColor}
    Embroidered Tulle Tanga;${refinementColor}
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    34
    36
    38
    40
    42
    44
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  • MYSTERIEUSE Soutien-gorge avec dentelle
    £ 32.00
    Soutien-gorge avec dentelle;${refinementColor}
    Soutien-gorge avec dentelle;${refinementColor}
    Soutien-gorge avec dentelle;${refinementColor}
    Soutien-gorge avec dentelle;${refinementColor}
    Soutien-gorge avec dentelle;${refinementColor}
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    85A
    90A
    95A
    85B
    90B
    95B
    85C
    90C
    95C
    100C
    85D
    90D
    95D
    100D
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  • MYSTERIEUSE Tanga en dentelle
    AED 115.00
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    Tanga en dentelle;${refinementColor}
    Tanga en dentelle;${refinementColor}
    Tanga en dentelle;${refinementColor}
    Tanga en dentelle;${refinementColor}
    Tanga en dentelle;${refinementColor}
    Tanga en dentelle;${refinementColor}
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    34
    36
    38
    40
    42
    44
    + SIZES ↓
  • MYSTERIEUSE Body avec dentelle
    AED 320.00
    Body avec dentelle;${refinementColor}
    Body avec dentelle;${refinementColor}
    Body avec dentelle;${refinementColor}
    Body avec dentelle;${refinementColor}
    Body avec dentelle;${refinementColor}
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    S
    M
    L
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  • DECADENTE Body en velours transparent
    AED 255.00
    Body en velours transparent;${refinementColor}
    Body en velours transparent;${refinementColor}
    Body en velours transparent;${refinementColor}
    Body en velours transparent;${refinementColor}
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    S
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    L
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  • VOLAGE Tulle Bra
    AED 280.00
    Tulle Bra;${refinementColor}
    Tulle Bra;${refinementColor}
    Tulle Bra;${refinementColor}
    Tulle Bra;${refinementColor}
    Tulle Bra;${refinementColor}
    Tulle Bra;${refinementColor}
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    85B
    90B
    95B
    85C
    90C
    95C
    85D
    90D
    95D
    100D
    + SIZES ↓
  • VOLAGE Thong with prints
    AED 115.00
    Buy 3 Panties, Get 1 Free!
    Thong with prints;${refinementColor}
    Thong with prints;${refinementColor}
    Thong with prints;${refinementColor}
    Thong with prints;${refinementColor}
    Thong with prints;${refinementColor}
    Thong with prints;${refinementColor}
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    34
    36
    38
    40
    42
    + SIZES ↓
  • NAYADE Soutien-gorge N.9 - Balconnet en broderie
    AED 265.00
    Soutien-gorge N.9 - Balconnet en broderie;${refinementColor}
    Soutien-gorge N.9 - Balconnet en broderie;${refinementColor}
    Soutien-gorge N.9 - Balconnet en broderie;${refinementColor}
    Soutien-gorge N.9 - Balconnet en broderie;${refinementColor}
    Soutien-gorge N.9 - Balconnet en broderie;${refinementColor}

    New

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    85B
    90B
    95B
    100B
    85C
    90C
    95C
    100C
    85D
    90D
    95D
    100D
    + SIZES ↓
  • NAYADE Tanga en broderie
    AED 115.00
    Buy 3 Panties, Get 1 Free!
    Tanga en broderie;${refinementColor}
    Tanga en broderie;${refinementColor}
    Tanga en broderie;${refinementColor}
    Tanga en broderie;${refinementColor}
    Tanga en broderie;${refinementColor}

    New

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    34
    36
    38
    40
    42
    44
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  • NIGHTFALL TEMP Tanga en dentelle
    AED 360.00
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    Tanga en dentelle;${refinementColor}
    Tanga en dentelle;${refinementColor}
    Tanga en dentelle;${refinementColor}
    Tanga en dentelle;${refinementColor}
    Tanga en dentelle;${refinementColor}
    Tanga en dentelle;${refinementColor}
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    34
    36
    38
    40
    42
    44
    + SIZES ↓
  • WHISPER OF DES Soutien-gorge triangle en broderie perlée
    AED 460.00
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    Soutien-gorge triangle en broderie perlée;${refinementColor}
    Soutien-gorge triangle en broderie perlée;${refinementColor}
    Soutien-gorge triangle en broderie perlée;${refinementColor}
    Soutien-gorge triangle en broderie perlée;${refinementColor}
    Soutien-gorge triangle en broderie perlée;${refinementColor}
    Soutien-gorge triangle en broderie perlée;${refinementColor}

    Low stock

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    S
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  • WHISPER OF DES Tanga en broderie perlée
    AED 360.00
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    Tanga en broderie perlée;${refinementColor}
    Tanga en broderie perlée;${refinementColor}
    Tanga en broderie perlée;${refinementColor}
    Tanga en broderie perlée;${refinementColor}
    Tanga en broderie perlée;${refinementColor}
    Tanga en broderie perlée;${refinementColor}
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    34
    36
    38
    40
    42
    44
    + SIZES ↓
  • NIGHTFALL TEMP Body en dentelle
    AED 1,450.00
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    Body en dentelle;${refinementColor}
    Body en dentelle;${refinementColor}
    Body en dentelle;${refinementColor}
    Body en dentelle;${refinementColor}
    Body en dentelle;${refinementColor}
    Body en dentelle;${refinementColor}

    Low stock

    Add to cart
    S
    M
    L
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  • ENVOLEE Soutien-gorge N.2 - Le push-up plongeant en broderie
    AED 280.00
    Soutien-gorge N.2 - Le push-up plongeant en broderie;${refinementColor}
    Soutien-gorge N.2 - Le push-up plongeant en broderie;${refinementColor}
    Soutien-gorge N.2 - Le push-up plongeant en broderie;${refinementColor}
    Soutien-gorge N.2 - Le push-up plongeant en broderie;${refinementColor}
    Soutien-gorge N.2 - Le push-up plongeant en broderie;${refinementColor}

    New

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    85A
    90A
    95A
    85B
    90B
    95B
    100B
    85C
    90C
    95C
    100C
    85D
    90D
    95D
    100D
    + SIZES ↓
  • ENVOLEE Tanga en broderie
    AED 115.00
    Buy 3 Panties, Get 1 Free!
    Tanga en broderie;${refinementColor}
    Tanga en broderie;${refinementColor}
    Tanga en broderie;${refinementColor}
    Tanga en broderie;${refinementColor}
    Tanga en broderie;${refinementColor}

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    34
    36
    38
    40
    42
    44
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  • DALHIA Triangle bra with embroidery
    AED 235.00
    Triangle bra with embroidery;${refinementColor}
    Triangle bra with embroidery;${refinementColor}
    Triangle bra with embroidery;${refinementColor}
    Triangle bra with embroidery;${refinementColor}
    Triangle bra with embroidery;${refinementColor}
    Triangle bra with embroidery;${refinementColor}
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    S
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    L
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  • DALHIA Embroidered Tanga
    AED 115.00
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    Embroidered Tanga;${refinementColor}
    Embroidered Tanga;${refinementColor}
    Embroidered Tanga;${refinementColor}
    Embroidered Tanga;${refinementColor}
    Embroidered Tanga;${refinementColor}
    Embroidered Tanga;${refinementColor}
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    34
    36
    38
    40
    42
    44
    + SIZES ↓
  • PURE MESH PLUS Wireless triangle bra in mesh
    AED 170.00
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    Wireless triangle bra in mesh;${refinementColor}
    Wireless triangle bra in mesh;${refinementColor}
    Wireless triangle bra in mesh;${refinementColor}
    Wireless triangle bra in mesh;${refinementColor}
    Wireless triangle bra in mesh;${refinementColor}
    Wireless triangle bra in mesh;${refinementColor}
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    85B
    90B
    95B
    85C
    90C
    95C
    85D
    90D
    95D
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  • PURE MESH Mesh thong
    AED 85.00
    Buy 3 Panties, Get 1 Free!
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    Mesh thong;${refinementColor}
    Mesh thong;${refinementColor}
    Mesh thong;${refinementColor}
    Mesh thong;${refinementColor}
    Mesh thong;${refinementColor}
    Mesh thong;${refinementColor}
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    XS
    S
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    XL
    + SIZES ↓
  • PURE GLOW Bra N.4 - The Lightly Lined
    AED 215.00
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    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
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    85A
    90A
    95A
    85B
    90B
    95B
    85C
    90C
    95C
    85D
    90D
    95D
    100D
    + SIZES ↓
  • PURE GLOW Microfiber Boyshort
    AED 85.00
    Buy 3 Panties, Get 1 Free!
    Microfiber Boyshort;${refinementColor}
    Microfiber Boyshort;${refinementColor}
    Microfiber Boyshort;${refinementColor}
    Microfiber Boyshort;${refinementColor}
    Microfiber Boyshort;${refinementColor}
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    XS
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  • PURE FIT® Bra N.4 - The Lightly Lined
    AED 195.00
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    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
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    70A
    75A
    80A
    85A
    90A
    95A
    100A
    75B
    80B
    85B
    90B
    95B
    100B
    105B
    75C
    80C
    85C
    90C
    95C
    100C
    105C
    75D
    80D
    85D
    90D
    95D
    100D
    105D
    110D
    80E
    85E
    90E
    95E
    100E
    105E
    110E
    65F
    70F
    75F
    80F
    85F
    90F
    95F
    100F
    105F
    110F
    85G
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  • PURE FIT® Microfibre Boyshort
    AED 65.00
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    Microfibre Boyshort;${refinementColor}
    Microfibre Boyshort;${refinementColor}
    Microfibre Boyshort;${refinementColor}
    Microfibre Boyshort;${refinementColor}
    Microfibre Boyshort;${refinementColor}
    Microfibre Boyshort;${refinementColor}
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    XS
    S
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    XL
    2XL
    3XL
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  • PURE GLOW Bra N.4 - The Lightly Lined
    AED 215.00
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    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Add to cart
    85A
    90A
    95A
    85B
    90B
    95B
    85C
    90C
    95C
    85D
    90D
    95D
    100D
    + SIZES ↓
  • PURE GLOW Microfiber Tanga
    AED 65.00
    Buy 3 Panties, Get 1 Free!
    Microfiber Tanga;${refinementColor}
    Microfiber Tanga;${refinementColor}
    Microfiber Tanga;${refinementColor}
    Microfiber Tanga;${refinementColor}
    Microfiber Tanga;${refinementColor}
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    XS
    S
    M
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    XL
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  • ENVOLEE Soutien-gorge N.9 - Balconnet en broderie
    AED 265.00
    Soutien-gorge N.9 - Balconnet en broderie;${refinementColor}
    Soutien-gorge N.9 - Balconnet en broderie;${refinementColor}
    Soutien-gorge N.9 - Balconnet en broderie;${refinementColor}
    Soutien-gorge N.9 - Balconnet en broderie;${refinementColor}
    Soutien-gorge N.9 - Balconnet en broderie;${refinementColor}

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    85A
    90A
    95A
    85B
    90B
    95B
    100B
    85C
    90C
    95C
    100C
    85D
    90D
    95D
    100D
    85E
    90E
    95E
    100E
    105E
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  • ENVOLEE Tanga en broderie
    AED 115.00
    Buy 3 Panties, Get 1 Free!
    Tanga en broderie;${refinementColor}
    Tanga en broderie;${refinementColor}
    Tanga en broderie;${refinementColor}
    Tanga en broderie;${refinementColor}
    Tanga en broderie;${refinementColor}

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    34
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    38
    40
    42
    44
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