J'ETAM

LIVE SHOW 2025
SEPTEMBER 30th – 9PM (French Time)

Etam is opening a new chapter with the 17th edition of its iconic Live Show. More than just a runway, it’s a one-of-a-kind experience that pushes boundaries and reimagines the connection between lingerie, fashion, and culture.

Save the date

J’ETAM LIVE SHOW
September 30th at 9pm (French Time)
Palais brongniart

Etam is opening a new chapter with the 17th edition of its iconic Live Show. More than just a runway, it’s a one-of-a-kind experience that pushes boundaries and reimagines the connection between lingerie, fashion, and culture.

Save the date

Image sequence 1 Image sequence 2 Image sequence 3

J’ETAM LIVE SHOW

September 30th at 9pm (French Time)

Palais brongniart

J’ETAM.
A manifesto, a declaration of love. A word invented, tender and rebellious, a fusion of "I love you" and "ETAM," which has become the intimate language of today's women.

Driven by the creative vision of Olivier Leone and the Pragma agency, the Live Show 2025 brings the J’ETAM manifesto to life, in a staging designed as a true visual narrative.

video

CREATIVE DIRECTION: OLIVIER LEONE

AGENCY: PRAGMA

PHOTOGRAPHER: BRIANNA CAPOZZI

STYLIST: VANESSA REID

MAKEUP: LUCY BRIDGE

HAIR: CLAIRE GRECH

picture

CREATIVE DIRECTION: OLIVIER LEONE

AGENCY: PRAGMA

PHOTOGRAPHER: BRIANNA CAPOZZI

STYLIST: VANESSA REID

MAKEUP: LUCY BRIDGE

HAIR: CLAIRE GRECH

Preview

192 Products

  • Standard size

    • XS
    • S
    • M
    • L
    • XL
    • 34
    • 36
    • 38
    • 40
    • 42
    • 44
    • 46

  • Bra cup A

    • 85A
    • 90A
    • 95A

  • Bra cup B

    • 100B
    • 80B
    • 85B
    • 90B
    • 95B

  • Bra cup C

    • 100C
    • 85C
    • 90C
    • 95C

  • Bra cup D

    • 85D
    • 90D
    • 95D
    • 100D

  • Bra cup E

    • 100E
    • 105E
    • 85E
    • 90E
    • 95E
192 products found
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  • NAYADE Tanga en broderie
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    Rs 14,967
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  • NAYADE Soutien-gorge N.4 - Le coques fines en broderie
    Rs 14,967
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  • NAYADE Hipster en broderie
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    Rs 5,950
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  • NAYADE Soutien-gorge N.9 - Balconnet en broderie
    Rs 13,922
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  • NAYADE Soutien-gorge N.4 - Le coques fines en broderie
    Rs 14,967
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    85C
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  • NIGHTFALL TEMP Soutien-gorge brassière bustier en dentelle
    Rs 41,777
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  • NIGHTFALL TEMP Culotte taille haute en dentelle
    Rs 24,370
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    36
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  • NIGHTFALL TEMP Body en dentelle
    Rs 76,592
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  • NIGHTFALL TEMP Soutien-gorge N.7 - Le triangle en dentelle
    Rs 31,333
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  • PLUMETIS Fashion Tights - 15D
    Rs 4,550
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  • PURE FIT® Microfibre Balconette Bra
    Rs 10,441
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  • PURE FIT® Microfibre push-up strapless bra with removable straps
    Rs 10,441
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    Microfibre push-up strapless bra with removable straps;${refinementColor}
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  • PURE GLOW Microfiber Tanga
    Rs 3,500
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  • PURE GLOW Bra N.4 - The Lightly Lined
    Rs 11,485
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  • PURE GLOW Microfiber Boyshort
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  • PURE GLOW Microfiber Tanga
    Rs 3,500
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  • PURE GLOW Wireless Triangle Bra
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  • PURE GLOW Microfiber Boyshort
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  • PURE GLOW Shiny effect triangle bra
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  • PURE GLOW Microfiber Boyshort
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    Rs 4,550
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