J'ETAM

LIVE SHOW 2025
SEPTEMBER 30th – 9PM (French Time)

Etam is opening a new chapter with the 17th edition of its iconic Live Show. More than just a runway, it’s a one-of-a-kind experience that pushes boundaries and reimagines the connection between lingerie, fashion, and culture.

Save the date

J’ETAM LIVE SHOW
September 30th at 9pm (French Time)
Palais brongniart

Etam is opening a new chapter with the 17th edition of its iconic Live Show. More than just a runway, it’s a one-of-a-kind experience that pushes boundaries and reimagines the connection between lingerie, fashion, and culture.

Save the date

Image sequence 1 Image sequence 2 Image sequence 3

J’ETAM LIVE SHOW

September 30th at 9pm (French Time)

Palais brongniart

J’ETAM.
A manifesto, a declaration of love. A word invented, tender and rebellious, a fusion of "I love you" and "ETAM," which has become the intimate language of today's women.

Driven by the creative vision of Olivier Leone and the Pragma agency, the Live Show 2025 brings the J’ETAM manifesto to life, in a staging designed as a true visual narrative.

video

CREATIVE DIRECTION: OLIVIER LEONE

AGENCY: PRAGMA

PHOTOGRAPHER: BRIANNA CAPOZZI

STYLIST: VANESSA REID

MAKEUP: LUCY BRIDGE

HAIR: CLAIRE GRECH

picture

CREATIVE DIRECTION: OLIVIER LEONE

AGENCY: PRAGMA

PHOTOGRAPHER: BRIANNA CAPOZZI

STYLIST: VANESSA REID

MAKEUP: LUCY BRIDGE

HAIR: CLAIRE GRECH

Preview

182 Products

  • Standard size

    • XS
    • S
    • M
    • L
    • XL
    • 34
    • 36
    • 38
    • 40
    • 42
    • 44
    • 46

  • Bra cup A

    • 80A
    • 85A
    • 90A
    • 95A

  • Bra cup B

    • 100B
    • 80B
    • 85B
    • 90B
    • 95B

  • Bra cup C

    • 100C
    • 85C
    • 90C
    • 95C

  • Bra cup D

    • 85D
    • 90D
    • 95D
    • 100D

  • Bra cup E

    • 100E
    • 105E
    • 85E
    • 90E
    • 95E
182 products found
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  • AURA Soutien-gorge N.4 - Le coques fines en dentelle
    € 32.00
    Soutien-gorge N.4 - Le coques fines en dentelle;${refinementColor}
    Soutien-gorge N.4 - Le coques fines en dentelle;${refinementColor}
    Soutien-gorge N.4 - Le coques fines en dentelle;${refinementColor}
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    85C
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    100C
    85D
    90D
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    85E
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    95E
    100E
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  • AURA Soutien-gorge N.7 - Le corbeille foulard en dentelle
    € 32.00
    Soutien-gorge N.7 - Le corbeille foulard en dentelle;${refinementColor}
    Soutien-gorge N.7 - Le corbeille foulard en dentelle;${refinementColor}
    Soutien-gorge N.7 - Le corbeille foulard en dentelle;${refinementColor}
    Soutien-gorge N.7 - Le corbeille foulard en dentelle;${refinementColor}
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    85B
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    95B
    85C
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    95C
    90D
    95D
    100D
    90E
    95E
    100E
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  • AURA Soutien-gorge triangle en dentelle
    SRe 480.00
    Soutien-gorge triangle en dentelle;${refinementColor}
    Soutien-gorge triangle en dentelle;${refinementColor}
    Soutien-gorge triangle en dentelle;${refinementColor}
    Soutien-gorge triangle en dentelle;${refinementColor}
    Soutien-gorge triangle en dentelle;${refinementColor}
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    85B
    90B
    95B
    85C
    90C
    95C
    85D
    90D
    95D
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  • AURA Body en dentelle
    SRe 645.00
    Body en dentelle;${refinementColor}
    Body en dentelle;${refinementColor}
    Body en dentelle;${refinementColor}
    Body en dentelle;${refinementColor}
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    S
    M
    L
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  • CORSETERIE Lace Bodysuit
    SRe 720.00
    Lace Bodysuit;${refinementColor}
    Lace Bodysuit;${refinementColor}
    Lace Bodysuit;${refinementColor}
    Lace Bodysuit;${refinementColor}
    Lace Bodysuit;${refinementColor}
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    XS
    S
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  • CORSETERIE Wireless Lace Bralette
    SRe 480.00
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    Wireless Lace Bralette;${refinementColor}
    Wireless Lace Bralette;${refinementColor}
    Wireless Lace Bralette;${refinementColor}
    Wireless Lace Bralette;${refinementColor}
    Wireless Lace Bralette;${refinementColor}
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    XS
    S
    M
    L
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  • CORSETERIE Lace Tanga
    SRe 240.00
    Buy 3 Panties, Get 1 Free!
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    Lace Tanga;${refinementColor}
    Lace Tanga;${refinementColor}
    Lace Tanga;${refinementColor}
    Lace Tanga;${refinementColor}
    Lace Tanga;${refinementColor}
    Lace Tanga;${refinementColor}
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    XS
    S
    M
    L
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  • BAS COUTURE DENTELLE Satin Stockings with Lace - 15D
    SRe 315.00
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    Satin Stockings with Lace - 15D;${refinementColor}
    Satin Stockings with Lace - 15D;${refinementColor}
    Satin Stockings with Lace - 15D;${refinementColor}
    Satin Stockings with Lace - 15D;${refinementColor}
    Satin Stockings with Lace - 15D;${refinementColor}
    Satin Stockings with Lace - 15D;${refinementColor}
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    S
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  • DALHIA Bra N.9 - Balconette
    SRe 740.00
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
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    85B
    90B
    95B
    85C
    90C
    95C
    85D
    90D
    95D
    100D
    85E
    90E
    95E
    100E
    105E
    + SIZES ↓
  • DALHIA Garter Belt with Embroidery
    SRe 425.00
    Buy 3 Panties, Get 1 Free!
    Garter Belt with Embroidery;${refinementColor}
    Garter Belt with Embroidery;${refinementColor}
    Garter Belt with Embroidery;${refinementColor}
    Garter Belt with Embroidery;${refinementColor}
    Garter Belt with Embroidery;${refinementColor}
    Garter Belt with Embroidery;${refinementColor}
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    S
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    L
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  • DALHIA Boyshort with embroidery
    SRe 350.00
    Buy 3 Panties, Get 1 Free!
    Boyshort with embroidery;${refinementColor}
    Boyshort with embroidery;${refinementColor}
    Boyshort with embroidery;${refinementColor}
    Boyshort with embroidery;${refinementColor}
    Boyshort with embroidery;${refinementColor}
    Boyshort with embroidery;${refinementColor}
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    36
    38
    40
    42
    44
    46
    + SIZES ↓
  • DALHIA Bra N.2 - The Plunge Push-up
    SRe 795.00
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
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    85A
    90A
    95A
    85B
    90B
    95B
    85C
    90C
    95C
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  • DALHIA Soutien-gorge armarturé details brodés
    SRe 740.00
    Soutien-gorge armarturé details brodés;${refinementColor}
    Soutien-gorge armarturé details brodés;${refinementColor}
    Soutien-gorge armarturé details brodés;${refinementColor}
    Soutien-gorge armarturé details brodés;${refinementColor}
    Soutien-gorge armarturé details brodés;${refinementColor}

    Low stock

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    85B
    90B
    95B
    85C
    90C
    95C
    85D
    90D
    95D
    100D
    85E
    90E
    95E
    100E
    105E
    + SIZES ↓
  • DIVINE String en broderie
    SRe 280.00
    Buy 3 Panties, Get 1 Free!
    String en broderie;${refinementColor}
    String en broderie;${refinementColor}
    String en broderie;${refinementColor}
    String en broderie;${refinementColor}
    String en broderie;${refinementColor}
    String en broderie;${refinementColor}
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    34
    36
    38
    40
    42
    + SIZES ↓
  • DIVINE Tanga en broderie
    SRe 280.00
    Buy 3 Panties, Get 1 Free!
    Tanga en broderie;${refinementColor}
    Tanga en broderie;${refinementColor}
    Tanga en broderie;${refinementColor}
    Tanga en broderie;${refinementColor}
    Tanga en broderie;${refinementColor}
    Tanga en broderie;${refinementColor}
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    34
    36
    38
    40
    42
    44
    + SIZES ↓
  • DIVINE Soutien gorge classique en broderie
    SRe 555.00
    Soutien gorge classique en broderie;${refinementColor}
    Soutien gorge classique en broderie;${refinementColor}
    Soutien gorge classique en broderie;${refinementColor}
    Soutien gorge classique en broderie;${refinementColor}
    Soutien gorge classique en broderie;${refinementColor}
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    85B
    90B
    95B
    100B
    85C
    90C
    95C
    100C
    85D
    90D
    95D
    100D
    85E
    90E
    95E
    100E
    105E
    + SIZES ↓
  • DIVINE Soutien-gorge N.4 - Le coques fines
    SLRs 11,680
    Soutien-gorge N.4 - Le coques fines;${refinementColor}
    Soutien-gorge N.4 - Le coques fines;${refinementColor}
    Soutien-gorge N.4 - Le coques fines;${refinementColor}
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    85B
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    95B
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    85C
    90C
    95C
    100C
    85D
    90D
    95D
    100D
    85E
    90E
    95E
    100E
    105E
    + SIZES ↓
  • DIVINE Body armaturé en broderie
    SLRs 15,189
    Body armaturé en broderie;${refinementColor}
    Body armaturé en broderie;${refinementColor}
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    Body armaturé en broderie;${refinementColor}
    Body armaturé en broderie;${refinementColor}
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    85B
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    100B
    85C
    90C
    95C
    85D
    90D
    95D
    + SIZES ↓
  • DIVINE Soutien-gorge N.2 - Le push-up plongeant
    SRe 555.00
    Soutien-gorge N.2 - Le push-up plongeant;${refinementColor}
    Soutien-gorge N.2 - Le push-up plongeant;${refinementColor}
    Soutien-gorge N.2 - Le push-up plongeant;${refinementColor}
    Soutien-gorge N.2 - Le push-up plongeant;${refinementColor}
    Soutien-gorge N.2 - Le push-up plongeant;${refinementColor}
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    85A
    90A
    95A
    100A
    85B
    90B
    95B
    100B
    85C
    90C
    95C
    100C
    85D
    90D
    95D
    100D
    + SIZES ↓
  • DIVINE Soutien-gorge N.4 - Le coques fines
    SRe 555.00
    Soutien-gorge N.4 - Le coques fines;${refinementColor}
    Soutien-gorge N.4 - Le coques fines;${refinementColor}
    Soutien-gorge N.4 - Le coques fines;${refinementColor}
    Soutien-gorge N.4 - Le coques fines;${refinementColor}
    Soutien-gorge N.4 - Le coques fines;${refinementColor}
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    85B
    90B
    95B
    100B
    85C
    90C
    95C
    100C
    85D
    90D
    95D
    100D
    85E
    90E
    95E
    100E
    105E
    + SIZES ↓
  • DRAMA Embroidered Tulle Thong
    SRe 315.00
    Buy 3 Panties, Get 1 Free!
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    Embroidered Tulle Thong;${refinementColor}
    Embroidered Tulle Thong;${refinementColor}
    Embroidered Tulle Thong;${refinementColor}
    Embroidered Tulle Thong;${refinementColor}
    Embroidered Tulle Thong;${refinementColor}
    Embroidered Tulle Thong;${refinementColor}
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    34
    36
    38
    40
    42
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  • DRAMA Triangle bra with embroidery
    SRe 610.00
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    Triangle bra with embroidery;${refinementColor}
    Triangle bra with embroidery;${refinementColor}
    Triangle bra with embroidery;${refinementColor}
    Triangle bra with embroidery;${refinementColor}
    Triangle bra with embroidery;${refinementColor}
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    S
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  • DRAMA Classic lace bra
    SRe 740.00
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    Classic lace bra;${refinementColor}
    Classic lace bra;${refinementColor}
    Classic lace bra;${refinementColor}
    Classic lace bra;${refinementColor}
    Classic lace bra;${refinementColor}
    Classic lace bra;${refinementColor}
    Classic lace bra;${refinementColor}
    Classic lace bra;${refinementColor}
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    100D
    85E
    90E
    95E
    100E
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  • DRAMA Embroidered detail tanga
    MWK 38,049
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    Embroidered detail tanga;${refinementColor}
    Embroidered detail tanga;${refinementColor}
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    Embroidered detail tanga;${refinementColor}
    Embroidered detail tanga;${refinementColor}
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    34
    36
    38
    40
    42
    44
    46
    48
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  • EFFEUILLAGE Body transparent en crepe
    MWK 109,735
    Body transparent en crepe;${refinementColor}
    Body transparent en crepe;${refinementColor}
    Body transparent en crepe;${refinementColor}
    Body transparent en crepe;${refinementColor}
    Body transparent en crepe;${refinementColor}
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    S
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  • ENVOLEE Hipster en broderie
    MWK 42,528
    Buy 3 Panties, Get 1 Free!
    Hipster en broderie;${refinementColor}
    Hipster en broderie;${refinementColor}
    Hipster en broderie;${refinementColor}
    Hipster en broderie;${refinementColor}
    Hipster en broderie;${refinementColor}

    New

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    36
    38
    40
    42
    44
    46
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  • ENVOLEE Soutien-gorge N.9 - Balconnet en broderie
    MWK 89,557
    Soutien-gorge N.9 - Balconnet en broderie;${refinementColor}
    Soutien-gorge N.9 - Balconnet en broderie;${refinementColor}
    Soutien-gorge N.9 - Balconnet en broderie;${refinementColor}
    Soutien-gorge N.9 - Balconnet en broderie;${refinementColor}
    Soutien-gorge N.9 - Balconnet en broderie;${refinementColor}

    New

    Add to cart
    85A
    90A
    95A
    85B
    90B
    95B
    100B
    85C
    90C
    95C
    100C
    85D
    90D
    95D
    100D
    85E
    90E
    95E
    100E
    105E
    + SIZES ↓
  • ENVOLEE Tanga en broderie
    MWK 38,049
    Buy 3 Panties, Get 1 Free!
    Tanga en broderie;${refinementColor}
    Tanga en broderie;${refinementColor}
    Tanga en broderie;${refinementColor}
    Tanga en broderie;${refinementColor}
    Tanga en broderie;${refinementColor}
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    34
    36
    38
    40
    42
    44
    + SIZES ↓
  • ENVOLEE Hipster en broderie
    MWK 42,528
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    Hipster en broderie;${refinementColor}
    Hipster en broderie;${refinementColor}
    Hipster en broderie;${refinementColor}
    Hipster en broderie;${refinementColor}
    Hipster en broderie;${refinementColor}
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    36
    38
    40
    42
    44
    46
    + SIZES ↓
  • ENVOLEE Soutien-gorge N.9 - Balconnet en broderie
    MWK 89,557
    Soutien-gorge N.9 - Balconnet en broderie;${refinementColor}
    Soutien-gorge N.9 - Balconnet en broderie;${refinementColor}
    Soutien-gorge N.9 - Balconnet en broderie;${refinementColor}
    Soutien-gorge N.9 - Balconnet en broderie;${refinementColor}
    Soutien-gorge N.9 - Balconnet en broderie;${refinementColor}
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    85A
    90A
    95A
    85B
    90B
    95B
    100B
    85C
    90C
    95C
    100C
    85D
    90D
    95D
    100D
    85E
    90E
    95E
    100E
    105E
    + SIZES ↓