J'ETAM

LIVE SHOW 2025
SEPTEMBER 30th – 9PM (French Time)

Etam is opening a new chapter with the 17th edition of its iconic Live Show. More than just a runway, it’s a one-of-a-kind experience that pushes boundaries and reimagines the connection between lingerie, fashion, and culture.

Save the date

J’ETAM LIVE SHOW
September 30th at 9pm (French Time)
Palais brongniart

Etam is opening a new chapter with the 17th edition of its iconic Live Show. More than just a runway, it’s a one-of-a-kind experience that pushes boundaries and reimagines the connection between lingerie, fashion, and culture.

Save the date

Image sequence 1 Image sequence 2 Image sequence 3

J’ETAM LIVE SHOW

September 30th at 9pm (French Time)

Palais brongniart

J’ETAM.
A manifesto, a declaration of love. A word invented, tender and rebellious, a fusion of "I love you" and "ETAM," which has become the intimate language of today's women.

Driven by the creative vision of Olivier Leone and the Pragma agency, the Live Show 2025 brings the J’ETAM manifesto to life, in a staging designed as a true visual narrative.

video

CREATIVE DIRECTION: OLIVIER LEONE

AGENCY: PRAGMA

PHOTOGRAPHER: BRIANNA CAPOZZI

STYLIST: VANESSA REID

MAKEUP: LUCY BRIDGE

HAIR: CLAIRE GRECH

picture

CREATIVE DIRECTION: OLIVIER LEONE

AGENCY: PRAGMA

PHOTOGRAPHER: BRIANNA CAPOZZI

STYLIST: VANESSA REID

MAKEUP: LUCY BRIDGE

HAIR: CLAIRE GRECH

Preview

182 Products

  • Standard size

    • XS
    • S
    • M
    • L
    • XL
    • 34
    • 36
    • 38
    • 40
    • 42
    • 44
    • 46

  • Bra cup A

    • 80A
    • 85A
    • 90A
    • 95A

  • Bra cup B

    • 100B
    • 80B
    • 85B
    • 90B
    • 95B

  • Bra cup C

    • 100C
    • 85C
    • 90C
    • 95C

  • Bra cup D

    • 85D
    • 90D
    • 95D
    • 100D

  • Bra cup E

    • 100E
    • 105E
    • 85E
    • 90E
    • 95E
182 products found
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  • ENVOLEE Soutien-gorge N.2 - Le push-up plongeant en broderie
    MWK 96,276
    Soutien-gorge N.2 - Le push-up plongeant en broderie;${refinementColor}
    Soutien-gorge N.2 - Le push-up plongeant en broderie;${refinementColor}
    Soutien-gorge N.2 - Le push-up plongeant en broderie;${refinementColor}
    Soutien-gorge N.2 - Le push-up plongeant en broderie;${refinementColor}
    Soutien-gorge N.2 - Le push-up plongeant en broderie;${refinementColor}

    New

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    85A
    90A
    95A
    85B
    90B
    95B
    100B
    85C
    90C
    95C
    100C
    85D
    90D
    95D
    100D
    + SIZES ↓
  • ENVOLEE Hipster en broderie
    MWK 42,528
    Buy 3 Panties, Get 1 Free!
    Hipster en broderie ;${refinementColor}
    Hipster en broderie ;${refinementColor}
    Hipster en broderie ;${refinementColor}
    Hipster en broderie ;${refinementColor}
    Hipster en broderie ;${refinementColor}

    New

    Add to cart
    36
    38
    40
    42
    44
    46
    + SIZES ↓
  • DIVINE Soutien gorge classique en broderie
    MWK 67,162
    Soutien gorge classique en broderie;${refinementColor}
    Soutien gorge classique en broderie;${refinementColor}
    Soutien gorge classique en broderie;${refinementColor}
    Soutien gorge classique en broderie;${refinementColor}
    Soutien gorge classique en broderie;${refinementColor}
    Add to cart
    85B
    90B
    95B
    100B
    85C
    90C
    95C
    100C
    85D
    90D
    95D
    100D
    85E
    90E
    95E
    100E
    105E
    + SIZES ↓
  • DIVINE String en broderie
    MWK 33,570
    Buy 3 Panties, Get 1 Free!
    String en broderie;${refinementColor}
    String en broderie;${refinementColor}
    String en broderie;${refinementColor}
    String en broderie;${refinementColor}
    String en broderie;${refinementColor}
    String en broderie;${refinementColor}
    Add to cart
    34
    36
    38
    40
    42
    + SIZES ↓
  • DIVINE Soutien-gorge N.2 - Le push-up plongeant
    MWK 67,162
    Soutien-gorge N.2 - Le push-up plongeant;${refinementColor}
    Soutien-gorge N.2 - Le push-up plongeant;${refinementColor}
    Soutien-gorge N.2 - Le push-up plongeant;${refinementColor}
    Soutien-gorge N.2 - Le push-up plongeant;${refinementColor}
    Soutien-gorge N.2 - Le push-up plongeant;${refinementColor}
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    85A
    90A
    95A
    100A
    85B
    90B
    95B
    100B
    85C
    90C
    95C
    100C
    85D
    90D
    95D
    100D
    + SIZES ↓
  • DIVINE Tanga en broderie
    MWK 33,570
    Buy 3 Panties, Get 1 Free!
    Tanga en broderie;${refinementColor}
    Tanga en broderie;${refinementColor}
    Tanga en broderie;${refinementColor}
    Tanga en broderie;${refinementColor}
    Tanga en broderie;${refinementColor}
    Tanga en broderie;${refinementColor}
    Add to cart
    34
    36
    38
    40
    42
    44
    + SIZES ↓
  • NAYADE Soutien-gorge N.9 - Balconnet en broderie
    MWK 89,557
    Soutien-gorge N.9 - Balconnet en broderie;${refinementColor}
    Soutien-gorge N.9 - Balconnet en broderie;${refinementColor}
    Soutien-gorge N.9 - Balconnet en broderie;${refinementColor}
    Soutien-gorge N.9 - Balconnet en broderie;${refinementColor}
    Soutien-gorge N.9 - Balconnet en broderie;${refinementColor}

    New

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    85B
    90B
    95B
    100B
    85C
    90C
    95C
    100C
    85D
    90D
    95D
    100D
    + SIZES ↓
  • NAYADE Hipster en broderie
    MWK 42,528
    Buy 3 Panties, Get 1 Free!
    Hipster en broderie;${refinementColor}
    Hipster en broderie;${refinementColor}
    Hipster en broderie;${refinementColor}
    Hipster en broderie;${refinementColor}
    Hipster en broderie;${refinementColor}

    New

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    34
    36
    38
    40
    42
    44
    46
    + SIZES ↓
  • NAYADE Soutien-gorge N.4 - Le coques fines en broderie
    MWK 96,276
    Soutien-gorge N.4 - Le coques fines en broderie;${refinementColor}
    Soutien-gorge N.4 - Le coques fines en broderie;${refinementColor}
    Soutien-gorge N.4 - Le coques fines en broderie;${refinementColor}
    Soutien-gorge N.4 - Le coques fines en broderie;${refinementColor}
    Soutien-gorge N.4 - Le coques fines en broderie;${refinementColor}

    New

    Add to cart
    85B
    90B
    95B
    100B
    85C
    90C
    95C
    100C
    85D
    90D
    95D
    100D
    85E
    90E
    95E
    100E
    + SIZES ↓
  • NAYADE Tanga en broderie
    MWK 38,049
    Buy 3 Panties, Get 1 Free!
    Tanga en broderie;${refinementColor}
    Tanga en broderie;${refinementColor}
    Tanga en broderie;${refinementColor}
    Tanga en broderie;${refinementColor}
    Tanga en broderie;${refinementColor}

    New

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    34
    36
    38
    40
    42
    44
    + SIZES ↓
  • ATTITUDE Bra N.2 - The Plunge Push-up
    MWK 80,599
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Add to cart
    85A
    90A
    95A
    85B
    90B
    95B
    85C
    90C
    95C
    + SIZES ↓
  • ATTITUDE Lace Boyshort
    MWK 38,049
    Buy 3 Panties, Get 1 Free!
    Lace Boyshort;${refinementColor}
    Lace Boyshort;${refinementColor}
    Lace Boyshort;${refinementColor}
    Lace Boyshort;${refinementColor}
    Lace Boyshort;${refinementColor}
    Lace Boyshort;${refinementColor}
    Add to cart
    36
    38
    40
    42
    44
    46
    + SIZES ↓
  • ATTITUDE Soutien-gorge N.9 - Balconnet en dentelle
    R$ 250.00
    Soutien-gorge N.9 - Balconnet en dentelle;${refinementColor}
    Soutien-gorge N.9 - Balconnet en dentelle;${refinementColor}
    Soutien-gorge N.9 - Balconnet en dentelle;${refinementColor}
    Soutien-gorge N.9 - Balconnet en dentelle;${refinementColor}
    Soutien-gorge N.9 - Balconnet en dentelle;${refinementColor}
    Add to cart
    85B
    90B
    95B
    100B
    85C
    90C
    95C
    100C
    90D
    95D
    100D
    90E
    95E
    100E
    + SIZES ↓
  • ATTITUDE Tanga en dentelle
    R$ 105.00
    Buy 3 Panties, Get 1 Free!
    Tanga en dentelle;${refinementColor}
    Tanga en dentelle;${refinementColor}
    Tanga en dentelle;${refinementColor}
    Tanga en dentelle;${refinementColor}
    Tanga en dentelle;${refinementColor}
    Tanga en dentelle;${refinementColor}
    Add to cart
    34
    36
    38
    40
    42
    44
    + SIZES ↓
  • ICONIQUE Body en dentelle
    KHR 253,437
    Body en dentelle;${refinementColor}
    Body en dentelle;${refinementColor}
    Body en dentelle;${refinementColor}
    Body en dentelle;${refinementColor}
    Body en dentelle;${refinementColor}
    Add to cart
    S
    M
    L
    + SIZES ↓
  • SYMBIOSE Tulle Bodysuit
    R$ 270.00
    Tulle Bodysuit;${refinementColor}
    Tulle Bodysuit;${refinementColor}
    Tulle Bodysuit;${refinementColor}
    Tulle Bodysuit;${refinementColor}
    Tulle Bodysuit;${refinementColor}
    Add to cart
    85B
    90B
    95B
    85C
    90C
    95C
    85D
    90D
    95D
    + SIZES ↓
  • PURE GLOW Bra N.4 - The Lightly Lined
    R$ 230.00
    See more
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Add to cart
    85A
    90A
    95A
    85B
    90B
    95B
    85C
    90C
    95C
    85D
    90D
    95D
    100D
    + SIZES ↓
  • PURE GLOW Microfiber Tanga
    R$ 69.00
    Buy 3 Panties, Get 1 Free!
    Microfiber Tanga;${refinementColor}
    Microfiber Tanga;${refinementColor}
    Microfiber Tanga;${refinementColor}
    Microfiber Tanga;${refinementColor}
    Microfiber Tanga;${refinementColor}
    Add to cart
    XS
    S
    M
    L
    XL
    + SIZES ↓
  • AFTER MIDNIGHT Tanga en dentelle rebrodée
    R$ 480.00
    Buy 3 Panties, Get 1 Free!
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    Tanga en dentelle rebrodée;${refinementColor}
    Tanga en dentelle rebrodée;${refinementColor}
    Tanga en dentelle rebrodée;${refinementColor}
    Tanga en dentelle rebrodée;${refinementColor}
    Tanga en dentelle rebrodée;${refinementColor}
    Tanga en dentelle rebrodée;${refinementColor}
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    34
    36
    38
    40
    42
    44
    + SIZES ↓
  • AFTER MIDNIGHT Soutien-gorge en dentelle rebrodée
    R$ 755.00
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    Soutien-gorge en dentelle rebrodée;${refinementColor}
    Soutien-gorge en dentelle rebrodée;${refinementColor}
    Soutien-gorge en dentelle rebrodée;${refinementColor}
    Soutien-gorge en dentelle rebrodée;${refinementColor}
    Soutien-gorge en dentelle rebrodée;${refinementColor}
    Soutien-gorge en dentelle rebrodée;${refinementColor}
    Add to cart
    85B
    90B
    95B
    85C
    90C
    95C
    85D
    90D
    95D
    100D
    85E
    90E
    95E
    100E
    + SIZES ↓
  • AFTER PARTY Body en microfibre
    R$ 1,050.00
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    Body en microfibre;${refinementColor}
    Body en microfibre;${refinementColor}
    Body en microfibre;${refinementColor}
    Body en microfibre;${refinementColor}
    Body en microfibre;${refinementColor}
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    S
    M
    L
    + SIZES ↓
  • AFTER PARTY Soutien-gorge brassière armaturée en microfibre
    KSh 18,386
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    Soutien-gorge brassière armaturée en microfibre;${refinementColor}
    Soutien-gorge brassière armaturée en microfibre;${refinementColor}
    Soutien-gorge brassière armaturée en microfibre;${refinementColor}
    Soutien-gorge brassière armaturée en microfibre;${refinementColor}
    Soutien-gorge brassière armaturée en microfibre;${refinementColor}
    Soutien-gorge brassière armaturée en microfibre;${refinementColor}
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    85B
    90B
    95B
    85C
    90C
    95C
    85D
    90D
    95D
    100D
    + SIZES ↓
  • AFTER PARTY String en microfibre
    ₫ 1,531,896
    Buy 3 Panties, Get 1 Free!
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    String en microfibre;${refinementColor}
    String en microfibre;${refinementColor}
    String en microfibre;${refinementColor}
    String en microfibre;${refinementColor}
    String en microfibre;${refinementColor}
    String en microfibre;${refinementColor}
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    34
    36
    38
    40
    42
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  • AFTER PARTY Tanga en microfibre
    KSh 9,200
    Buy 3 Panties, Get 1 Free!
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    Tanga en microfibre;${refinementColor}
    Tanga en microfibre;${refinementColor}
    Tanga en microfibre;${refinementColor}
    Tanga en microfibre;${refinementColor}
    Tanga en microfibre;${refinementColor}
    Tanga en microfibre;${refinementColor}
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    34
    36
    38
    40
    42
    44
    + SIZES ↓
  • APOTHEOSE Body en dentelle
    KSh 7,550
    Body en dentelle;${refinementColor}
    Body en dentelle;${refinementColor}
    Body en dentelle;${refinementColor}
    Body en dentelle;${refinementColor}
    Body en dentelle;${refinementColor}
    Add to cart
    S
    M
    L
    + SIZES ↓
  • AURA Tanga en dentelle
    KSh 2,550
    Buy 3 Panties, Get 1 Free!
    Tanga en dentelle;${refinementColor}
    Tanga en dentelle;${refinementColor}
    Tanga en dentelle;${refinementColor}
    Tanga en dentelle;${refinementColor}
    Tanga en dentelle;${refinementColor}
    Add to cart
    34
    36
    38
    40
    42
    44
    + SIZES ↓
  • AURA Shorty en dentelle
    KSh 2,550
    Buy 3 Panties, Get 1 Free!
    Shorty en dentelle;${refinementColor}
    Shorty en dentelle;${refinementColor}
    Shorty en dentelle;${refinementColor}
    Shorty en dentelle;${refinementColor}
    Shorty en dentelle;${refinementColor}

    Low stock

    Add to cart
    34
    36
    38
    40
    42
    44
    + SIZES ↓
  • AURA Soutien-gorge N.2 - Le push-up plongeant en dentelle
    KSh 5,050
    Soutien-gorge N.2 - Le push-up plongeant en dentelle;${refinementColor}
    Soutien-gorge N.2 - Le push-up plongeant en dentelle;${refinementColor}
    Soutien-gorge N.2 - Le push-up plongeant en dentelle;${refinementColor}
    Soutien-gorge N.2 - Le push-up plongeant en dentelle;${refinementColor}
    Soutien-gorge N.2 - Le push-up plongeant en dentelle;${refinementColor}

    Low stock

    Add to cart
    85A
    90A
    95A
    85B
    90B
    95B
    85C
    90C
    95C
    + SIZES ↓
  • AURA Soutien-gorge N.9 - Balconnet en dentelle
    KSh 5,050
    Soutien-gorge N.9 - Balconnet en dentelle;${refinementColor}
    Soutien-gorge N.9 - Balconnet en dentelle;${refinementColor}
    Soutien-gorge N.9 - Balconnet en dentelle;${refinementColor}
    Soutien-gorge N.9 - Balconnet en dentelle;${refinementColor}
    Soutien-gorge N.9 - Balconnet en dentelle;${refinementColor}

    Low stock

    Add to cart
    85B
    90B
    95B
    85C
    90C
    95C
    85D
    90D
    95D
    100D
    85E
    90E
    95E
    100E
    + SIZES ↓
  • AURA Tanga en dentelle
    KSh 2,550
    Buy 3 Panties, Get 1 Free!
    Tanga en dentelle;${refinementColor}
    Tanga en dentelle;${refinementColor}
    Tanga en dentelle;${refinementColor}
    Tanga en dentelle;${refinementColor}
    Tanga en dentelle;${refinementColor}
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    34
    36
    38
    40
    42
    44
    + SIZES ↓