J'ETAM

LIVE SHOW 2025
SEPTEMBER 30th – 9PM (French Time)

Etam is opening a new chapter with the 17th edition of its iconic Live Show. More than just a runway, it’s a one-of-a-kind experience that pushes boundaries and reimagines the connection between lingerie, fashion, and culture.

Save the date

J’ETAM LIVE SHOW
September 30th at 9pm (French Time)
Palais brongniart

Etam is opening a new chapter with the 17th edition of its iconic Live Show. More than just a runway, it’s a one-of-a-kind experience that pushes boundaries and reimagines the connection between lingerie, fashion, and culture.

Save the date

Image sequence 1 Image sequence 2 Image sequence 3

J’ETAM LIVE SHOW

September 30th at 9pm (French Time)

Palais brongniart

J’ETAM.
A manifesto, a declaration of love. A word invented, tender and rebellious, a fusion of "I love you" and "ETAM," which has become the intimate language of today's women.

Driven by the creative vision of Olivier Leone and the Pragma agency, the Live Show 2025 brings the J’ETAM manifesto to life, in a staging designed as a true visual narrative.

video

CREATIVE DIRECTION: OLIVIER LEONE

AGENCY: PRAGMA

PHOTOGRAPHER: BRIANNA CAPOZZI

STYLIST: VANESSA REID

MAKEUP: LUCY BRIDGE

HAIR: CLAIRE GRECH

picture

CREATIVE DIRECTION: OLIVIER LEONE

AGENCY: PRAGMA

PHOTOGRAPHER: BRIANNA CAPOZZI

STYLIST: VANESSA REID

MAKEUP: LUCY BRIDGE

HAIR: CLAIRE GRECH

Preview

182 Products

  • Standard size

    • XS
    • S
    • M
    • L
    • XL
    • 34
    • 36
    • 38
    • 40
    • 42
    • 44
    • 46

  • Bra cup A

    • 80A
    • 85A
    • 90A
    • 95A

  • Bra cup B

    • 100B
    • 80B
    • 85B
    • 90B
    • 95B

  • Bra cup C

    • 100C
    • 85C
    • 90C
    • 95C

  • Bra cup D

    • 85D
    • 90D
    • 95D
    • 100D

  • Bra cup E

    • 100E
    • 105E
    • 85E
    • 90E
    • 95E
182 products found
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  • NIGHTFALL TEMP Culotte taille haute en dentelle
    MWK 156,764
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    Culotte taille haute en dentelle;${refinementColor}
    Culotte taille haute en dentelle;${refinementColor}
    Culotte taille haute en dentelle;${refinementColor}
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    Culotte taille haute en dentelle;${refinementColor}
    Culotte taille haute en dentelle;${refinementColor}
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    36
    38
    40
    42
    44
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  • NIGHTFALL TEMP Soutien-gorge N.7 - Le triangle en dentelle
    MWK 201,554
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    Soutien-gorge N.7 - Le triangle en dentelle;${refinementColor}
    Soutien-gorge N.7 - Le triangle en dentelle;${refinementColor}
    Soutien-gorge N.7 - Le triangle en dentelle;${refinementColor}
    Soutien-gorge N.7 - Le triangle en dentelle;${refinementColor}
    Soutien-gorge N.7 - Le triangle en dentelle;${refinementColor}
    Soutien-gorge N.7 - Le triangle en dentelle;${refinementColor}
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    85A
    90A
    95A
    85B
    90B
    95B
    85C
    90C
    95C
    85D
    90D
    95D
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  • NIGHTFALL TEMP Soutien-gorge N.9 - Balconnet en dentelle
    MWK 246,344
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    Soutien-gorge N.9 - Balconnet en dentelle;${refinementColor}
    Soutien-gorge N.9 - Balconnet en dentelle;${refinementColor}
    Soutien-gorge N.9 - Balconnet en dentelle;${refinementColor}
    Soutien-gorge N.9 - Balconnet en dentelle;${refinementColor}
    Soutien-gorge N.9 - Balconnet en dentelle;${refinementColor}
    Soutien-gorge N.9 - Balconnet en dentelle;${refinementColor}
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    85B
    90B
    95B
    85C
    90C
    95C
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  • PLUMETIS Fashion Tights - 15D
    MWK 29,091
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    Fashion Tights - 15D;${refinementColor}
    Fashion Tights - 15D;${refinementColor}
    Fashion Tights - 15D;${refinementColor}
    Fashion Tights - 15D;${refinementColor}
    Fashion Tights - 15D;${refinementColor}
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  • PURE FIT® Microfibre push-up strapless bra with removable straps
    MWK 67,162
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    Microfibre push-up strapless bra with removable straps;${refinementColor}
    Microfibre push-up strapless bra with removable straps;${refinementColor}
    Microfibre push-up strapless bra with removable straps;${refinementColor}
    Microfibre push-up strapless bra with removable straps;${refinementColor}
    Microfibre push-up strapless bra with removable straps;${refinementColor}
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    80A
    85A
    90A
    95A
    80B
    85B
    90B
    95B
    100B
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  • PURE FIT® Microfibre Balconette Bra
    MWK 67,162
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    Microfibre Balconette Bra;${refinementColor}
    Microfibre Balconette Bra;${refinementColor}
    Microfibre Balconette Bra;${refinementColor}
    Microfibre Balconette Bra;${refinementColor}
    Microfibre Balconette Bra;${refinementColor}
    Microfibre Balconette Bra;${refinementColor}
    Microfibre Balconette Bra;${refinementColor}
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    85B
    90B
    95B
    100B
    85C
    90C
    95C
    100C
    85D
    90D
    95D
    100D
    105D
    85E
    90E
    95E
    100E
    105E
    85F
    90F
    95F
    100F
    105F
    + SIZES ↓
  • PURE GLOW Microfiber Boyshort
    $ 17.00
    Buy 3 Panties, Get 1 Free!
    Microfiber Boyshort;${refinementColor}
    Microfiber Boyshort;${refinementColor}
    Microfiber Boyshort;${refinementColor}
    Microfiber Boyshort;${refinementColor}
    Microfiber Boyshort;${refinementColor}
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    XS
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    M
    L
    XL
    + SIZES ↓
  • PURE GLOW Wireless Triangle Bra
    $ 43.00
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    Wireless Triangle Bra;${refinementColor}
    Wireless Triangle Bra;${refinementColor}
    Wireless Triangle Bra;${refinementColor}
    Wireless Triangle Bra;${refinementColor}
    Wireless Triangle Bra;${refinementColor}
    Wireless Triangle Bra;${refinementColor}
    Wireless Triangle Bra;${refinementColor}
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    80B
    85B
    90B
    95B
    85C
    90C
    95C
    85D
    90D
    95D
    100D
    + SIZES ↓
  • PURE GLOW Microfiber Tanga
    $ 13.00
    Buy 3 Panties, Get 1 Free!
    Microfiber Tanga;${refinementColor}
    Microfiber Tanga;${refinementColor}
    Microfiber Tanga;${refinementColor}
    Microfiber Tanga;${refinementColor}
    Microfiber Tanga;${refinementColor}
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    XL
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  • PURE GLOW Wireless Triangle Bra
    ₮ 153,196
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    Wireless Triangle Bra;${refinementColor}
    Wireless Triangle Bra;${refinementColor}
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    Wireless Triangle Bra;${refinementColor}
    Wireless Triangle Bra;${refinementColor}
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    80B
    85B
    90B
    95B
    85C
    90C
    95C
    85D
    90D
    95D
    100D
    + SIZES ↓
  • PURE GLOW Bra N.4 - The Lightly Lined Bra
    ₮ 153,196
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    Bra N.4 - The Lightly Lined Bra;${refinementColor}
    Bra N.4 - The Lightly Lined Bra;${refinementColor}
    Bra N.4 - The Lightly Lined Bra;${refinementColor}
    Bra N.4 - The Lightly Lined Bra;${refinementColor}
    Bra N.4 - The Lightly Lined Bra;${refinementColor}
    Bra N.4 - The Lightly Lined Bra;${refinementColor}
    Bra N.4 - The Lightly Lined Bra;${refinementColor}
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    85A
    90A
    95A
    85B
    90B
    95B
    85C
    90C
    95C
    85D
    90D
    95D
    100D
    + SIZES ↓
  • PURE GLOW Shiny effect triangle bra
    ₮ 153,196
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    Shiny effect triangle bra;${refinementColor}
    Shiny effect triangle bra;${refinementColor}
    Shiny effect triangle bra;${refinementColor}
    Shiny effect triangle bra;${refinementColor}
    Shiny effect triangle bra;${refinementColor}
    Shiny effect triangle bra;${refinementColor}
    Shiny effect triangle bra;${refinementColor}
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    80B
    85B
    90B
    95B
    85C
    90C
    95C
    85D
    90D
    95D
    100D
    + SIZES ↓
  • PURE GLOW Microfiber Boyshort
    ₮ 60,322
    Buy 3 Panties, Get 1 Free!
    Microfiber Boyshort;${refinementColor}
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    Microfiber Boyshort;${refinementColor}
    Microfiber Boyshort;${refinementColor}
    Microfiber Boyshort;${refinementColor}
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    XS
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    + SIZES ↓
  • PURE GLOW Microfiber Tanga
    ₮ 46,391
    Buy 3 Panties, Get 1 Free!
    Microfiber Tanga;${refinementColor}
    Microfiber Tanga;${refinementColor}
    Microfiber Tanga;${refinementColor}
    Microfiber Tanga;${refinementColor}
    Microfiber Tanga;${refinementColor}
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    XS
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  • PURE GLOW Microfiber Boyshort
    KM 28.00
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    Microfiber Boyshort;${refinementColor}
    Microfiber Boyshort;${refinementColor}
    Microfiber Boyshort;${refinementColor}
    Microfiber Boyshort;${refinementColor}
    Microfiber Boyshort;${refinementColor}
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    XS
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    XL
    + SIZES ↓
  • PURE GLOW Wireless Triangle Bra
    KM 71.00
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    Wireless Triangle Bra;${refinementColor}
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    Wireless Triangle Bra;${refinementColor}
    Wireless Triangle Bra;${refinementColor}
    Wireless Triangle Bra;${refinementColor}
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    80B
    85B
    90B
    95B
    85C
    90C
    95C
    85D
    90D
    95D
    100D
    + SIZES ↓
  • PURE MESH Tulle Thong
    KM 28.00
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    Tulle Thong;${refinementColor}
    Tulle Thong;${refinementColor}
    Tulle Thong;${refinementColor}
    Tulle Thong;${refinementColor}
    Tulle Thong;${refinementColor}
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    XS
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  • PURE MESH Tulle Brief
    CA$ 24.00
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    Tulle Brief;${refinementColor}
    Tulle Brief;${refinementColor}
    Tulle Brief;${refinementColor}
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    XS
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  • PURE MESH Balconette Bra
    CA$ 56.00
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    Balconette Bra;${refinementColor}
    Balconette Bra;${refinementColor}
    Balconette Bra;${refinementColor}
    Balconette Bra;${refinementColor}
    Balconette Bra;${refinementColor}
    Balconette Bra;${refinementColor}
    Balconette Bra;${refinementColor}
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    85B
    90B
    95B
    85C
    90C
    95C
    100C
    85D
    90D
    95D
    100D
    105D
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  • PURE MESH Mesh brief
    CA$ 24.00
    Buy 3 Panties, Get 1 Free!
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    Mesh brief;${refinementColor}
    Mesh brief;${refinementColor}
    Mesh brief;${refinementColor}
    Mesh brief;${refinementColor}
    Mesh brief;${refinementColor}
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  • PURE MESH Mesh Thong
    CA$ 24.00
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    Mesh Thong;${refinementColor}
    Mesh Thong;${refinementColor}
    Mesh Thong;${refinementColor}
    Mesh Thong;${refinementColor}
    Mesh Thong;${refinementColor}
    Mesh Thong;${refinementColor}
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    XS
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  • PURE MESH Bra N.2 - The Plunge Push-up
    CA$ 56.00
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    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
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    85B
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    95B
    85C
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    95C
    100C
    85D
    90D
    95D
    100D
    105D
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  • PURE MESH Mesh Brief
    CA$ 24.00
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    Mesh Brief;${refinementColor}
    Mesh Brief;${refinementColor}
    Mesh Brief;${refinementColor}
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    Mesh Brief;${refinementColor}
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  • PURE MESH Balconette Bra
    € 31.00
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    Balconette Bra;${refinementColor}
    Balconette Bra;${refinementColor}
    Balconette Bra;${refinementColor}
    Balconette Bra;${refinementColor}
    Balconette Bra;${refinementColor}
    Balconette Bra;${refinementColor}
    Balconette Bra;${refinementColor}
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    85B
    90B
    95B
    85C
    90C
    95C
    100C
    85D
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  • PURE MESH Tulle Thong
    € 14.00
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    Tulle Thong;${refinementColor}
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    Tulle Thong;${refinementColor}
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  • PURE MESH Tulle Brief
    ₪ 59.00
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    Tulle Brief;${refinementColor}
    Tulle Brief;${refinementColor}
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  • PURE MESH Bra N.2 - The Plunge Push-up
    ₪ 135.00
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    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
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    85B
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    95B
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    85D
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  • PURE MESH Tulle Brief
    ₪ 59.00
    Buy 3 Panties, Get 1 Free!
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    Tulle Brief;${refinementColor}
    Tulle Brief;${refinementColor}
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    Tulle Brief;${refinementColor}
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    XS
    S
    M
    L
    XL
    + SIZES ↓
  • PURE MESH Tulle Thong
    ₪ 59.00
    Buy 3 Panties, Get 1 Free!
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    Tulle Thong;${refinementColor}
    Tulle Thong;${refinementColor}
    Tulle Thong;${refinementColor}
    Tulle Thong;${refinementColor}
    Tulle Thong;${refinementColor}
    Tulle Thong;${refinementColor}
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    XS
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    + SIZES ↓
  • PURE MESH Bra N.2 - The Plunge Push-up
    ₪ 135.00
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    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
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    85B
    90B
    95B
    85C
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    95C
    100C
    85D
    90D
    95D
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    105D
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