J'ETAM

LIVE SHOW 2025
SEPTEMBER 30th – 9PM (French Time)

Etam is opening a new chapter with the 17th edition of its iconic Live Show. More than just a runway, it’s a one-of-a-kind experience that pushes boundaries and reimagines the connection between lingerie, fashion, and culture.

Save the date

J’ETAM LIVE SHOW
September 30th at 9pm (French Time)
Palais brongniart

Etam is opening a new chapter with the 17th edition of its iconic Live Show. More than just a runway, it’s a one-of-a-kind experience that pushes boundaries and reimagines the connection between lingerie, fashion, and culture.

Save the date

Image sequence 1 Image sequence 2 Image sequence 3

J’ETAM LIVE SHOW

September 30th at 9pm (French Time)

Palais brongniart

J’ETAM.
A manifesto, a declaration of love. A word invented, tender and rebellious, a fusion of "I love you" and "ETAM," which has become the intimate language of today's women.

Driven by the creative vision of Olivier Leone and the Pragma agency, the Live Show 2025 brings the J’ETAM manifesto to life, in a staging designed as a true visual narrative.

video

CREATIVE DIRECTION: OLIVIER LEONE

AGENCY: PRAGMA

PHOTOGRAPHER: BRIANNA CAPOZZI

STYLIST: VANESSA REID

MAKEUP: LUCY BRIDGE

HAIR: CLAIRE GRECH

picture

CREATIVE DIRECTION: OLIVIER LEONE

AGENCY: PRAGMA

PHOTOGRAPHER: BRIANNA CAPOZZI

STYLIST: VANESSA REID

MAKEUP: LUCY BRIDGE

HAIR: CLAIRE GRECH

Preview

182 Products

  • Standard size

    • XS
    • S
    • M
    • L
    • XL
    • 34
    • 36
    • 38
    • 40
    • 42
    • 44
    • 46

  • Bra cup A

    • 80A
    • 85A
    • 90A
    • 95A

  • Bra cup B

    • 100B
    • 80B
    • 85B
    • 90B
    • 95B

  • Bra cup C

    • 100C
    • 85C
    • 90C
    • 95C

  • Bra cup D

    • 85D
    • 90D
    • 95D
    • 100D

  • Bra cup E

    • 100E
    • 105E
    • 85E
    • 90E
    • 95E
182 products found
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  • SYMBIOSE Bra N.9 - Balconette
    MWK 67,162
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Add to cart
    85B
    90B
    95B
    100B
    85C
    90C
    95C
    85D
    90D
    95D
    100D
    + SIZES ↓
  • SYMBIOSE Tulle Tanga
    MWK 33,570
    Buy 3 Panties, Get 1 Free!
    Tulle Tanga;${refinementColor}
    Tulle Tanga;${refinementColor}
    Tulle Tanga;${refinementColor}
    Tulle Tanga;${refinementColor}
    Tulle Tanga;${refinementColor}
    Tulle Tanga;${refinementColor}
    Tulle Tanga;${refinementColor}
    Add to cart
    34
    36
    38
    40
    42
    44
    + SIZES ↓
  • LOVE AFFAIR Bra No. 9 - The Balconette Bra
    MWK 89,557
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    Bra No. 9 - The Balconette Bra;${refinementColor}
    Bra No. 9 - The Balconette Bra;${refinementColor}
    Bra No. 9 - The Balconette Bra;${refinementColor}
    Bra No. 9 - The Balconette Bra;${refinementColor}
    Bra No. 9 - The Balconette Bra;${refinementColor}
    Bra No. 9 - The Balconette Bra;${refinementColor}
    Bra No. 9 - The Balconette Bra;${refinementColor}
    Bra No. 9 - The Balconette Bra;${refinementColor}
    Add to cart
    85B
    90B
    95B
    85C
    90C
    95C
    85D
    90D
    95D
    100D
    + SIZES ↓
  • LOVE AFFAIR Embroidered Tulle Tanga
    MWK 38,049
    Buy 3 Panties, Get 1 Free!
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    Embroidered Tulle Tanga;${refinementColor}
    Embroidered Tulle Tanga;${refinementColor}
    Embroidered Tulle Tanga;${refinementColor}
    Embroidered Tulle Tanga;${refinementColor}
    Embroidered Tulle Tanga;${refinementColor}
    Embroidered Tulle Tanga;${refinementColor}

    BestSeller

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    34
    36
    38
    40
    42
    44
    + SIZES ↓
  • MYSTERIEUSE Soutien-gorge avec dentelle
    MWK 89,557
    Soutien-gorge avec dentelle;${refinementColor}
    Soutien-gorge avec dentelle;${refinementColor}
    Soutien-gorge avec dentelle;${refinementColor}
    Soutien-gorge avec dentelle;${refinementColor}
    Soutien-gorge avec dentelle;${refinementColor}
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    85A
    90A
    95A
    85B
    90B
    95B
    85C
    90C
    95C
    100C
    85D
    90D
    95D
    100D
    + SIZES ↓
  • MYSTERIEUSE Tanga en dentelle
    MWK 38,049
    Buy 3 Panties, Get 1 Free!
    Tanga en dentelle;${refinementColor}
    Tanga en dentelle;${refinementColor}
    Tanga en dentelle;${refinementColor}
    Tanga en dentelle;${refinementColor}
    Tanga en dentelle;${refinementColor}
    Tanga en dentelle;${refinementColor}
    Add to cart
    34
    36
    38
    40
    42
    44
    + SIZES ↓
  • MYSTERIEUSE Body avec dentelle
    MWK 109,735
    Body avec dentelle;${refinementColor}
    Body avec dentelle;${refinementColor}
    Body avec dentelle;${refinementColor}
    Body avec dentelle;${refinementColor}
    Body avec dentelle;${refinementColor}
    Add to cart
    S
    M
    L
    + SIZES ↓
  • DECADENTE Body en velours transparent
    MWK 87,340
    Body en velours transparent;${refinementColor}
    Body en velours transparent;${refinementColor}
    Body en velours transparent;${refinementColor}
    Body en velours transparent;${refinementColor}
    Add to cart
    S
    M
    L
    + SIZES ↓
  • VOLAGE Tulle Bra
    MWK 96,276
    Tulle Bra;${refinementColor}
    Tulle Bra;${refinementColor}
    Tulle Bra;${refinementColor}
    Tulle Bra;${refinementColor}
    Tulle Bra;${refinementColor}
    Tulle Bra;${refinementColor}
    Add to cart
    85B
    90B
    95B
    85C
    90C
    95C
    85D
    90D
    95D
    100D
    + SIZES ↓
  • VOLAGE Thong with prints
    MWK 38,049
    Buy 3 Panties, Get 1 Free!
    Thong with prints;${refinementColor}
    Thong with prints;${refinementColor}
    Thong with prints;${refinementColor}
    Thong with prints;${refinementColor}
    Thong with prints;${refinementColor}
    Thong with prints;${refinementColor}
    Add to cart
    34
    36
    38
    40
    42
    + SIZES ↓
  • NAYADE Soutien-gorge N.9 - Balconnet en broderie
    MWK 89,557
    Soutien-gorge N.9 - Balconnet en broderie;${refinementColor}
    Soutien-gorge N.9 - Balconnet en broderie;${refinementColor}
    Soutien-gorge N.9 - Balconnet en broderie;${refinementColor}
    Soutien-gorge N.9 - Balconnet en broderie;${refinementColor}
    Soutien-gorge N.9 - Balconnet en broderie;${refinementColor}

    New

    Add to cart
    85B
    90B
    95B
    100B
    85C
    90C
    95C
    100C
    85D
    90D
    95D
    100D
    + SIZES ↓
  • NAYADE Tanga en broderie
    MWK 38,049
    Buy 3 Panties, Get 1 Free!
    Tanga en broderie;${refinementColor}
    Tanga en broderie;${refinementColor}
    Tanga en broderie;${refinementColor}
    Tanga en broderie;${refinementColor}
    Tanga en broderie;${refinementColor}

    New

    Add to cart
    34
    36
    38
    40
    42
    44
    + SIZES ↓
  • NIGHTFALL TEMP Tanga en dentelle
    MWK 123,172
    Buy 3 Panties, Get 1 Free!
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    Tanga en dentelle;${refinementColor}
    Tanga en dentelle;${refinementColor}
    Tanga en dentelle;${refinementColor}
    Tanga en dentelle;${refinementColor}
    Tanga en dentelle;${refinementColor}
    Tanga en dentelle;${refinementColor}
    Add to cart
    34
    36
    38
    40
    42
    44
    + SIZES ↓
  • WHISPER OF DES Soutien-gorge triangle en broderie perlée
    MWK 156,764
    See more
    Soutien-gorge triangle en broderie perlée;${refinementColor}
    Soutien-gorge triangle en broderie perlée;${refinementColor}
    Soutien-gorge triangle en broderie perlée;${refinementColor}
    Soutien-gorge triangle en broderie perlée;${refinementColor}
    Soutien-gorge triangle en broderie perlée;${refinementColor}
    Soutien-gorge triangle en broderie perlée;${refinementColor}
    Add to cart
    S
    M
    L
    + SIZES ↓
  • WHISPER OF DES Tanga en broderie perlée
    MWK 123,172
    Buy 3 Panties, Get 1 Free!
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    Tanga en broderie perlée;${refinementColor}
    Tanga en broderie perlée;${refinementColor}
    Tanga en broderie perlée;${refinementColor}
    Tanga en broderie perlée;${refinementColor}
    Tanga en broderie perlée;${refinementColor}
    Tanga en broderie perlée;${refinementColor}
    Add to cart
    34
    36
    38
    40
    42
    44
    + SIZES ↓
  • NIGHTFALL TEMP Body en dentelle
    MWK 492,688
    See more
    Body en dentelle;${refinementColor}
    Body en dentelle;${refinementColor}
    Body en dentelle;${refinementColor}
    Body en dentelle;${refinementColor}
    Body en dentelle;${refinementColor}
    Body en dentelle;${refinementColor}
    Add to cart
    S
    M
    L
    + SIZES ↓
  • ENVOLEE Soutien-gorge N.2 - Le push-up plongeant en broderie
    MWK 96,276
    Soutien-gorge N.2 - Le push-up plongeant en broderie;${refinementColor}
    Soutien-gorge N.2 - Le push-up plongeant en broderie;${refinementColor}
    Soutien-gorge N.2 - Le push-up plongeant en broderie;${refinementColor}
    Soutien-gorge N.2 - Le push-up plongeant en broderie;${refinementColor}
    Soutien-gorge N.2 - Le push-up plongeant en broderie;${refinementColor}

    New

    Add to cart
    85A
    90A
    95A
    85B
    90B
    95B
    100B
    85C
    90C
    95C
    100C
    85D
    90D
    95D
    100D
    + SIZES ↓
  • ENVOLEE Tanga en broderie
    MWK 38,049
    Buy 3 Panties, Get 1 Free!
    Tanga en broderie;${refinementColor}
    Tanga en broderie;${refinementColor}
    Tanga en broderie;${refinementColor}
    Tanga en broderie;${refinementColor}
    Tanga en broderie;${refinementColor}

    New

    Add to cart
    34
    36
    38
    40
    42
    44
    + SIZES ↓
  • DALHIA Triangle bra with embroidery
    MWK 80,599
    Triangle bra with embroidery;${refinementColor}
    Triangle bra with embroidery;${refinementColor}
    Triangle bra with embroidery;${refinementColor}
    Triangle bra with embroidery;${refinementColor}
    Triangle bra with embroidery;${refinementColor}
    Triangle bra with embroidery;${refinementColor}
    Add to cart
    S
    M
    L
    + SIZES ↓
  • DALHIA Embroidered Tanga
    MWK 38,049
    Buy 3 Panties, Get 1 Free!
    Embroidered Tanga;${refinementColor}
    Embroidered Tanga;${refinementColor}
    Embroidered Tanga;${refinementColor}
    Embroidered Tanga;${refinementColor}
    Embroidered Tanga;${refinementColor}
    Embroidered Tanga;${refinementColor}
    Add to cart
    34
    36
    38
    40
    42
    44
    + SIZES ↓
  • PURE MESH PLUS Wireless triangle bra in mesh
    MWK 58,204
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    Wireless triangle bra in mesh;${refinementColor}
    Wireless triangle bra in mesh;${refinementColor}
    Wireless triangle bra in mesh;${refinementColor}
    Wireless triangle bra in mesh;${refinementColor}
    Wireless triangle bra in mesh;${refinementColor}
    Wireless triangle bra in mesh;${refinementColor}
    Add to cart
    85B
    90B
    95B
    85C
    90C
    95C
    85D
    90D
    95D
    + SIZES ↓
  • PURE MESH Mesh thong
    MWK 29,091
    Buy 3 Panties, Get 1 Free!
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    Mesh thong;${refinementColor}
    Mesh thong;${refinementColor}
    Mesh thong;${refinementColor}
    Mesh thong;${refinementColor}
    Mesh thong;${refinementColor}
    Mesh thong;${refinementColor}
    Add to cart
    XS
    S
    M
    L
    XL
    + SIZES ↓
  • PURE GLOW Bra N.4 - The Lightly Lined
    MWK 73,881
    See more
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Add to cart
    85A
    90A
    95A
    85B
    90B
    95B
    85C
    90C
    95C
    85D
    90D
    95D
    100D
    + SIZES ↓
  • PURE GLOW Microfiber Boyshort
    MWK 29,091
    Buy 3 Panties, Get 1 Free!
    Microfiber Boyshort;${refinementColor}
    Microfiber Boyshort;${refinementColor}
    Microfiber Boyshort;${refinementColor}
    Microfiber Boyshort;${refinementColor}
    Microfiber Boyshort;${refinementColor}
    Add to cart
    XS
    S
    M
    L
    XL
    + SIZES ↓
  • PURE FIT® Bra N.4 - The Lightly Lined
    MWK 67,162
    See more
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Add to cart
    70A
    75A
    80A
    85A
    90A
    95A
    100A
    75B
    80B
    85B
    90B
    95B
    100B
    105B
    75C
    80C
    85C
    90C
    95C
    100C
    105C
    75D
    80D
    85D
    90D
    95D
    100D
    105D
    110D
    80E
    85E
    90E
    95E
    100E
    105E
    110E
    65F
    70F
    75F
    80F
    85F
    90F
    95F
    100F
    105F
    110F
    85G
    + SIZES ↓
  • PURE FIT® Microfibre Boyshort
    MWK 22,373
    Buy 3 Panties, Get 1 Free!
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    Microfibre Boyshort;${refinementColor}
    Microfibre Boyshort;${refinementColor}
    Microfibre Boyshort;${refinementColor}
    Microfibre Boyshort;${refinementColor}
    Microfibre Boyshort;${refinementColor}
    Microfibre Boyshort;${refinementColor}
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    XS
    S
    M
    L
    XL
    2XL
    3XL
    + SIZES ↓
  • PURE GLOW Bra N.4 - The Lightly Lined
    MWK 73,881
    See more
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Add to cart
    85A
    90A
    95A
    85B
    90B
    95B
    85C
    90C
    95C
    85D
    90D
    95D
    100D
    + SIZES ↓
  • PURE GLOW Microfiber Tanga
    MWK 22,373
    Buy 3 Panties, Get 1 Free!
    Microfiber Tanga;${refinementColor}
    Microfiber Tanga;${refinementColor}
    Microfiber Tanga;${refinementColor}
    Microfiber Tanga;${refinementColor}
    Microfiber Tanga;${refinementColor}
    Add to cart
    XS
    S
    M
    L
    XL
    + SIZES ↓
  • ENVOLEE Soutien-gorge N.9 - Balconnet en broderie
    MWK 89,557
    Soutien-gorge N.9 - Balconnet en broderie;${refinementColor}
    Soutien-gorge N.9 - Balconnet en broderie;${refinementColor}
    Soutien-gorge N.9 - Balconnet en broderie;${refinementColor}
    Soutien-gorge N.9 - Balconnet en broderie;${refinementColor}
    Soutien-gorge N.9 - Balconnet en broderie;${refinementColor}

    New

    Add to cart
    85A
    90A
    95A
    85B
    90B
    95B
    100B
    85C
    90C
    95C
    100C
    85D
    90D
    95D
    100D
    85E
    90E
    95E
    100E
    105E
    + SIZES ↓
  • ENVOLEE Tanga en broderie
    MWK 38,049
    Buy 3 Panties, Get 1 Free!
    Tanga en broderie;${refinementColor}
    Tanga en broderie;${refinementColor}
    Tanga en broderie;${refinementColor}
    Tanga en broderie;${refinementColor}
    Tanga en broderie;${refinementColor}

    New

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    34
    36
    38
    40
    42
    44
    + SIZES ↓