Sites-ETAM_INT-Site

2 WeCare
For Women

SUPPORTING WOMEN IN EVERYTHING THEY DO IN LIFE
AND HELPING THEM STRIVE FOR FREEDOM.

For more than 100 years, we have supported women--all women--in their everyday lives by designing collections that combine style, comfort, and innovation to enhance every body type. We work closely with non-profits year-round on concrete, community-based projects.

DIVERSITY
& INCLUSIVENESS

FREEDOM
& SOLIDARITY

DIVERSITY
& INCLUSIVENESS

All women are beautiful, and we believe in the power of lingerie to help women feel free in mind and body.

Our collections reflect the diversity of our world and are designed for broad appeal, supporting women in everything they do:
from small to large cups, and from cotton training bras to maternity bras.

LOVE YOUR CURVES OUR LARGE CUP COLLECTION

Because curves should never be a barrier, we’ve poured all our lingerie-making craftsmanship into creating something for all bust sizes.

The Love Your Curves collection, the result of months of research and development in our workshops, is specifically designed for D, E, F and G cups.

It combines superb support with sex appeal and an irresistible color range.

63 SIZES of bras, from

80A to 110G

8 SIZES of panties, from 34 to 48

Etam Maman OUR MATERNITY COLLECTION

This collection was specially designed for mothers and mothers-to-be who want lingerie that combines comfort and style.
Bras with nursing clips and ultra-comfortable stretch materials are must-haves before, during, and after pregnancy.

IEL NO GENDER COLLECTION

Etam is proud to offer its first underwear collection designed for everybody.

Setting aside traditional norms, the neutral cuts of this line put comfort and wellness first and ignore gender completely.

Yes ! OUR POST-MASTECTOMY COLLECTION

Because we are committed to supporting all women, through the best times and the hardest times, we created launching YES!

Our first collection of specially designed post-mastectomy bras and swimwear was developed jointly by women who have undergone an operation and our team of lingerie experts.

PERIOD-PROOF PANTIES OUR COLLECTION OF PERIOD PANTIES

Launched in 2021, our period panties have already improved the daily lives of thousands of women.

These panties haven’t changed a bit, yet they change everything. They look like all our other panties except for one little thing: ultra-absorbent, washable, and reusable, they represent an environmentally-friendly alternative to disposable menstrual products that generate tons of waste each year.

PURE FIT SKIN TONE LINGERIE
COLLECTIONS

Available in a range of shades, these collections of bras, panties, and shapewear give all women the option to wear discreet undergarments that match their skin tone.

PERIOD-PROOF PANTIES OUR COLLECTION OF PERIOD PANTIES

Launched in 2021, our period panties have already improved the daily lives of thousands of women.

Pure fit SKIN TONE LINGERIE
COLLECTIONS

Available in a range of shades, these collections of bras, panties, and shapewear give all women the option to wear discreet undergarments that match their skin tone.

FREEDOM
& SOLIDARITY

We work alongside our partners year-round to support women through concrete and community-based projects. Our initiatives with non-profit partners working to support greater freedom for women include workshops, charity events and fundraisers.

COMMITTED TO WOMEN'S SOLIDARITY

SOLIDARITY POUCHES

All profits from our gift bags are donated to SOLIDARITÉ FEMMES. Thanks to your mobilization, since 2018: More than 18,000 women have been listened to, informed, helped and guided by the 3919 emergency listening service.

BLACK FRIDAY GIVING EVENT

SUPPORTING WOMEN IN NEED

This year, Etam offered more than just a discount. For every Black Friday item purchased, 1 new item was donated to the Solidarité Femmes association, supporting women in need. More than 10,000 people participated in this initiative - THANK YOU! Your generosity allows us to give 2,605 bras, 4,432 panties, 3,714 ready-to-wear pieces and 3,516 pajamas to help these women in need

LET'S CHANGE THE RULES

WITH RÈGLES ÉLÉMENTAIRES

The launch of our menstrual panties was marked by a fundraising operation for the benefit of RÈGLES ÉLÉMENTAIRES, an association that raises awareness of menstruation among the younger generation. Thanks to your mobilization, many awareness workshops have already been financed. In addition to these workshops, Etam has organized "Engaged Talks" in stores throughout the year to break the taboo of menstruation and to free up the floor for discussion with good humor and kindness.

A PINK INTERLUDE

WITH Tout le monde contre le cancer

Thanks to the sale of tote bags in aid of the association TOUT LE MONDE CONTRE LE CANCER, which works to bring moments of joy to cancer patients, many beneficiaries were able to experience - in private - a comforting lingerie session with a selection from the Yes! range, and not only!

GIRLS' EDUCATION

WITH Toutes à l’école

"Let's raise a finger for education": each new school year is an opportunity to offer rounding up at the cash register. TOUTES À L'ÉCOLE works to educate the most disadvantaged girls in the world. Thanks to your mobilization, a boarding school was created in 2021 in Cambodia to educate more than 260 girls.

COMMITTED TO WOMEN'S SOLIDARITY SOLIDARITY POUCHES

BLACK FRIDAY GIVING EVENT

This year, Etam offered more than just a discount. For every Black Friday item purchased, 1 new item was donated to the Solidarité Femmes association, supporting women in need. More than 14,000 people participated in this initiative - THANK YOU! Your generosity allows us to give 2,605 bras, 4,432 panties, 3,714 ready-to-wear pieces and 3,516 pajamas to help these women in need

LET'S CHANGE THE RULES WITH Règles élémentaires

Une parenthèse rose WITH Tout le monde contre le cancer

GIRLS' EDUCATION WITH Toutes à l’école