J'ETAM

LIVE SHOW 2025
SEPTEMBER 30th – 9PM (French Time)

Etam is opening a new chapter with the 17th edition of its iconic Live Show. More than just a runway, it’s a one-of-a-kind experience that pushes boundaries and reimagines the connection between lingerie, fashion, and culture.

Save the date

J’ETAM LIVE SHOW
September 30th at 9pm (French Time)
Palais brongniart

Etam is opening a new chapter with the 17th edition of its iconic Live Show. More than just a runway, it’s a one-of-a-kind experience that pushes boundaries and reimagines the connection between lingerie, fashion, and culture.

Save the date

Image sequence 1 Image sequence 2 Image sequence 3

J’ETAM LIVE SHOW

September 30th at 9pm (French Time)

Palais brongniart

J’ETAM.
A manifesto, a declaration of love. A word invented, tender and rebellious, a fusion of "I love you" and "ETAM," which has become the intimate language of today's women.

Driven by the creative vision of Olivier Leone and the Pragma agency, the Live Show 2025 brings the J’ETAM manifesto to life, in a staging designed as a true visual narrative.

video

CREATIVE DIRECTION: OLIVIER LEONE

AGENCY: PRAGMA

PHOTOGRAPHER: BRIANNA CAPOZZI

STYLIST: VANESSA REID

MAKEUP: LUCY BRIDGE

HAIR: CLAIRE GRECH

picture

CREATIVE DIRECTION: OLIVIER LEONE

AGENCY: PRAGMA

PHOTOGRAPHER: BRIANNA CAPOZZI

STYLIST: VANESSA REID

MAKEUP: LUCY BRIDGE

HAIR: CLAIRE GRECH

Preview

175 Products

  • Standard size

    • XS
    • S
    • M
    • L
    • XL
    • 34
    • 36
    • 38
    • 40
    • 42
    • 44
    • 46

  • Bra cup A

    • 80A
    • 85A
    • 90A
    • 95A

  • Bra cup B

    • 100B
    • 80B
    • 85B
    • 90B
    • 95B

  • Bra cup C

    • 100C
    • 85C
    • 90C
    • 95C

  • Bra cup D

    • 85D
    • 90D
    • 95D
    • 100D

  • Bra cup E

    • 100E
    • 105E
    • 85E
    • 90E
    • 95E
175 products found
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  • SYMBIOSE Tulle Boyshort
    KHR 87,875
    Buy 3 Panties, Get 1 Free!
    Tulle Boyshort;${refinementColor}
    Tulle Boyshort;${refinementColor}
    Tulle Boyshort;${refinementColor}
    Tulle Boyshort;${refinementColor}
    Tulle Boyshort;${refinementColor}
    Tulle Boyshort;${refinementColor}
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    36
    38
    40
    42
    44
    46
    + SIZES ↓
  • SYMBIOSE Bra N.9 - Balconette
    KHR 186,147
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
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    85B
    90B
    95B
    85C
    90C
    95C
    85D
    90D
    95D
    100D
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  • SYMBIOSE Tulle balconette bra
    KHR 155,114
    Tulle balconette bra;${refinementColor}
    Tulle balconette bra;${refinementColor}
    Tulle balconette bra;${refinementColor}
    Tulle balconette bra;${refinementColor}
    Tulle balconette bra;${refinementColor}
    Tulle balconette bra;${refinementColor}
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    85B
    90B
    95B
    85C
    90C
    95C
    85D
    90D
    95D
    100D
    + SIZES ↓
  • SYMBIOSE Tulle Bodysuit
    KHR 201,715
    Tulle Bodysuit;${refinementColor}
    Tulle Bodysuit;${refinementColor}
    Tulle Bodysuit;${refinementColor}
    Tulle Bodysuit;${refinementColor}
    Tulle Bodysuit;${refinementColor}
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    85B
    90B
    95B
    85C
    90C
    95C
    85D
    90D
    95D
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  • VIRTUOSE Bra N.8 - The Wireless Triangle
    KHR 170,630
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    Bra N.8 - The Wireless Triangle;${refinementColor}
    Bra N.8 - The Wireless Triangle;${refinementColor}
    Bra N.8 - The Wireless Triangle;${refinementColor}
    Bra N.8 - The Wireless Triangle;${refinementColor}
    Bra N.8 - The Wireless Triangle;${refinementColor}
    Bra N.8 - The Wireless Triangle;${refinementColor}
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    S
    M
    L
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  • VIRTUOSE Lace Thong
    KHR 87,875
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    Lace Thong;${refinementColor}
    Lace Thong;${refinementColor}
    Lace Thong;${refinementColor}
    Lace Thong;${refinementColor}
    Lace Thong;${refinementColor}
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    34
    36
    38
    40
    42
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  • VIRTUOSE Lace Tanga
    KHR 87,875
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    Lace Tanga;${refinementColor}
    Lace Tanga;${refinementColor}
    Lace Tanga;${refinementColor}
    Lace Tanga;${refinementColor}
    Lace Tanga;${refinementColor}
    Lace Tanga;${refinementColor}
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    34
    36
    38
    40
    42
    44
    + SIZES ↓
  • VIRTUOSE Lace Boyshort
    KHR 98,220
    Buy 3 Panties, Get 1 Free!
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    Lace Boyshort;${refinementColor}
    Lace Boyshort;${refinementColor}
    Lace Boyshort;${refinementColor}
    Lace Boyshort;${refinementColor}
    Lace Boyshort;${refinementColor}
    Lace Boyshort;${refinementColor}
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    36
    38
    40
    42
    44
    46
    + SIZES ↓
  • VIRTUOSE Bra N.2 - The Plunge Push-up
    KHR 206,836
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    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
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    85B
    90B
    95B
    85C
    90C
    95C
    + SIZES ↓
  • VIRTUOSE Wireless Lace Bodysuit
    KHR 232,748
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    Wireless Lace Bodysuit;${refinementColor}
    Wireless Lace Bodysuit;${refinementColor}
    Wireless Lace Bodysuit;${refinementColor}
    Wireless Lace Bodysuit;${refinementColor}
    Wireless Lace Bodysuit;${refinementColor}
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    S
    M
    L
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  • VIRTUOSE Bra N.9 - Balconette
    KHR 206,836
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    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
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    85B
    90B
    95B
    100B
    85C
    90C
    95C
    100C
    85D
    90D
    95D
    100D
    + SIZES ↓
  • VIRTUOSE Bra N.7 - The Balconette Foulard
    KHR 206,836
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    Bra N.7 - The Balconette Foulard;${refinementColor}
    Bra N.7 - The Balconette Foulard;${refinementColor}
    Bra N.7 - The Balconette Foulard;${refinementColor}
    Bra N.7 - The Balconette Foulard;${refinementColor}
    Bra N.7 - The Balconette Foulard;${refinementColor}
    Bra N.7 - The Balconette Foulard;${refinementColor}
    Bra N.7 - The Balconette Foulard;${refinementColor}
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    85B
    90B
    95B
    100B
    85C
    90C
    95C
    100C
    85D
    90D
    95D
    100D
    85E
    90E
    95E
    100E
    + SIZES ↓
  • VIRTUOSE Lace Tanga
    KHR 87,875
    Buy 3 Panties, Get 1 Free!
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    Lace Tanga;${refinementColor}
    Lace Tanga;${refinementColor}
    Lace Tanga;${refinementColor}
    Lace Tanga;${refinementColor}
    Lace Tanga;${refinementColor}
    Lace Tanga;${refinementColor}
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    34
    36
    38
    40
    42
    44
    + SIZES ↓
  • VIRTUOSE Lace Boyshort
    KHR 98,220
    Buy 3 Panties, Get 1 Free!
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    Lace Boyshort;${refinementColor}
    Lace Boyshort;${refinementColor}
    Lace Boyshort;${refinementColor}
    Lace Boyshort;${refinementColor}
    Lace Boyshort;${refinementColor}
    Lace Boyshort;${refinementColor}
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    36
    38
    40
    42
    44
    46
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  • VIRTUOSE Lace Thong
    KHR 87,875
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    Lace Thong;${refinementColor}
    Lace Thong;${refinementColor}
    Lace Thong;${refinementColor}
    Lace Thong;${refinementColor}
    Lace Thong;${refinementColor}
    Lace Thong;${refinementColor}
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    34
    36
    38
    40
    42
    + SIZES ↓
  • VIRTUOSE Bra N.9 - Balconette
    KHR 206,836
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    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
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    85B
    90B
    95B
    85C
    90C
    95C
    85D
    90D
    95D
    100D
    + SIZES ↓
  • VIRTUOSE Bra N.2 - The Plunge Push-up
    KHR 206,836
    See more
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
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    85B
    90B
    95B
    85C
    90C
    95C
    + SIZES ↓
  • VIRTUOSE Bra N.8 - The Wireless Triangle
    KHR 170,630
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    Bra N.8 - The Wireless Triangle;${refinementColor}
    Bra N.8 - The Wireless Triangle;${refinementColor}
    Bra N.8 - The Wireless Triangle;${refinementColor}
    Bra N.8 - The Wireless Triangle;${refinementColor}
    Bra N.8 - The Wireless Triangle;${refinementColor}
    Bra N.8 - The Wireless Triangle;${refinementColor}
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    S
    M
    L
    + SIZES ↓
  • VIRTUOSE Lace Tanga
    KHR 87,875
    Buy 3 Panties, Get 1 Free!
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    Lace Tanga;${refinementColor}
    Lace Tanga;${refinementColor}
    Lace Tanga;${refinementColor}
    Lace Tanga;${refinementColor}
    Lace Tanga;${refinementColor}
    Lace Tanga;${refinementColor}
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    34
    36
    38
    40
    42
    44
    + SIZES ↓
  • VIRTUOSE Bra N.9 - Balconette
    KHR 206,836
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    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
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    85B
    90B
    95B
    85C
    90C
    95C
    85D
    90D
    95D
    100D
    + SIZES ↓
  • VIRTUOSE Lace Tanga
    KHR 87,875
    Buy 3 Panties, Get 1 Free!
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    Lace Tanga;${refinementColor}
    Lace Tanga;${refinementColor}
    Lace Tanga;${refinementColor}
    Lace Tanga;${refinementColor}
    Lace Tanga;${refinementColor}
    Lace Tanga;${refinementColor}
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    34
    36
    38
    40
    42
    44
    + SIZES ↓
  • VIRTUOSE Bra N.9 - Balconette
    KHR 206,836
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    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
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    85B
    90B
    95B
    85C
    90C
    95C
    85D
    90D
    95D
    100D
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  • WHISPER OF DES Soutien-gorge N.9 - Balconnet en broderie perlée
    KHR 491,357
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    Soutien-gorge N.9 - Balconnet en broderie perlée;${refinementColor}
    Soutien-gorge N.9 - Balconnet en broderie perlée;${refinementColor}
    Soutien-gorge N.9 - Balconnet en broderie perlée;${refinementColor}
    Soutien-gorge N.9 - Balconnet en broderie perlée;${refinementColor}
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    Soutien-gorge N.9 - Balconnet en broderie perlée;${refinementColor}
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    95B
    85C
    90C
    95C
    85D
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    100D
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  • WHISPER OF DES Porte jarretelle en broderie perlée
    KHR 387,914
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  • WHISPER OF DES String en broderie perlée
    KHR 232,748
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    String en broderie perlée;${refinementColor}
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    String en broderie perlée;${refinementColor}
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    34
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