COMMITTED TO WOMEN'S SOLIDARITY
SOLIDARITY POUCHES
All profits from our gift bags are donated to SOLIDARITÉ FEMMES. Thanks to your mobilization, since 2018: More than 18,000 women have been listened to, informed, helped and guided by the 3919 emergency listening service.
BLACK FRIDAY GIVING EVENT
SUPPORTING WOMEN IN NEED
This year, Etam offered more than just a discount. For every Black Friday item purchased, 1 new item was donated to the Solidarité Femmes association, supporting women in need. More than 10,000 people participated in this initiative - THANK YOU! Your generosity allows us to give 2,605 bras, 4,432 panties, 3,714 ready-to-wear pieces and 3,516 pajamas to help these women in need
LET'S CHANGE THE RULES
WITH RÈGLES ÉLÉMENTAIRES
The launch of our menstrual panties was marked by a fundraising operation for the benefit of RÈGLES ÉLÉMENTAIRES, an association that raises awareness of menstruation among the younger generation. Thanks to your mobilization, many awareness workshops have already been financed. In addition to these workshops, Etam has organized "Engaged Talks" in stores throughout the year to break the taboo of menstruation and to free up the floor for discussion with good humor and kindness.
A PINK INTERLUDE
WITH Tout le monde contre le cancer
Thanks to the sale of tote bags in aid of the association TOUT LE MONDE CONTRE LE CANCER, which works to bring moments of joy to cancer patients, many beneficiaries were able to experience - in private - a comforting lingerie session with a selection from the Yes! range, and not only!
GIRLS' EDUCATION
WITH Toutes à l’école
"Let's raise a finger for education": each new school year is an opportunity to offer rounding up at the cash register. TOUTES À L'ÉCOLE works to educate the most disadvantaged girls in the world. Thanks to your mobilization, a boarding school was created in 2021 in Cambodia to educate more than 260 girls.