J'ETAM

LIVE SHOW 2025
SEPTEMBER 30th – 9PM (French Time)

Etam is opening a new chapter with the 17th edition of its iconic Live Show. More than just a runway, it’s a one-of-a-kind experience that pushes boundaries and reimagines the connection between lingerie, fashion, and culture.

Save the date

J’ETAM LIVE SHOW
September 30th at 9pm (French Time)
Palais brongniart

Etam is opening a new chapter with the 17th edition of its iconic Live Show. More than just a runway, it’s a one-of-a-kind experience that pushes boundaries and reimagines the connection between lingerie, fashion, and culture.

Save the date

Image sequence 1 Image sequence 2 Image sequence 3

J’ETAM LIVE SHOW

September 30th at 9pm (French Time)

Palais brongniart

J’ETAM.
A manifesto, a declaration of love. A word invented, tender and rebellious, a fusion of "I love you" and "ETAM," which has become the intimate language of today's women.

Driven by the creative vision of Olivier Leone and the Pragma agency, the Live Show 2025 brings the J’ETAM manifesto to life, in a staging designed as a true visual narrative.

video

CREATIVE DIRECTION: OLIVIER LEONE

AGENCY: PRAGMA

PHOTOGRAPHER: BRIANNA CAPOZZI

STYLIST: VANESSA REID

MAKEUP: LUCY BRIDGE

HAIR: CLAIRE GRECH

picture

CREATIVE DIRECTION: OLIVIER LEONE

AGENCY: PRAGMA

PHOTOGRAPHER: BRIANNA CAPOZZI

STYLIST: VANESSA REID

MAKEUP: LUCY BRIDGE

HAIR: CLAIRE GRECH

Preview

192 Products

  • Standard size

    • XS
    • S
    • M
    • L
    • XL
    • 34
    • 36
    • 38
    • 40
    • 42
    • 44
    • 46

  • Bra cup A

    • 85A
    • 90A
    • 95A

  • Bra cup B

    • 100B
    • 80B
    • 85B
    • 90B
    • 95B

  • Bra cup C

    • 100C
    • 85C
    • 90C
    • 95C

  • Bra cup D

    • 85D
    • 90D
    • 95D
    • 100D

  • Bra cup E

    • 100E
    • 105E
    • 85E
    • 90E
    • 95E
192 products found
Cancel
  • MYSTERIEUSE Body avec dentelle
    ¥ 9,300
    Body avec dentelle;${refinementColor}
    Body avec dentelle;${refinementColor}
    Body avec dentelle;${refinementColor}
    Body avec dentelle;${refinementColor}
    Body avec dentelle;${refinementColor}
    Add to cart
    S
    M
    L
    + SIZES ↓
  • DECADENTE Body en velours transparent
    ¥ 7,400
    Body en velours transparent;${refinementColor}
    Body en velours transparent;${refinementColor}
    Body en velours transparent;${refinementColor}
    Body en velours transparent;${refinementColor}
    Add to cart
    S
    M
    L
    + SIZES ↓
  • PURE MESH PLUS Wireless triangle bra in mesh
    ¥ 4,900
    See more
    Wireless triangle bra in mesh;${refinementColor}
    Wireless triangle bra in mesh;${refinementColor}
    Wireless triangle bra in mesh;${refinementColor}
    Wireless triangle bra in mesh;${refinementColor}
    Wireless triangle bra in mesh;${refinementColor}
    Wireless triangle bra in mesh;${refinementColor}
    Add to cart
    85B
    90B
    95B
    85C
    90C
    95C
    85D
    90D
    95D
    + SIZES ↓
  • PURE MESH Mesh thong
    ¥ 2,500
    Buy 3 Panties, Get 1 Free!
    See more
    Mesh thong;${refinementColor}
    Mesh thong;${refinementColor}
    Mesh thong;${refinementColor}
    Mesh thong;${refinementColor}
    Mesh thong;${refinementColor}
    Mesh thong;${refinementColor}
    Add to cart
    XS
    S
    M
    L
    XL
    + SIZES ↓
  • PURE GLOW Bra N.4 - The Lightly Lined
    ¥ 6,300
    See more
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Add to cart
    85A
    90A
    95A
    85B
    90B
    95B
    85C
    90C
    95C
    85D
    90D
    95D
    100D
    + SIZES ↓
  • PURE GLOW Microfiber Boyshort
    ¥ 2,500
    Buy 3 Panties, Get 1 Free!
    Microfiber Boyshort;${refinementColor}
    Microfiber Boyshort;${refinementColor}
    Microfiber Boyshort;${refinementColor}
    Microfiber Boyshort;${refinementColor}
    Microfiber Boyshort;${refinementColor}
    Add to cart
    XS
    S
    M
    L
    XL
    + SIZES ↓
  • PURE FIT® Bra N.4 - The Lightly Lined
    ¥ 5,700
    See more
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Add to cart
    70A
    75A
    80A
    85A
    90A
    95A
    100A
    75B
    80B
    85B
    90B
    95B
    100B
    105B
    75C
    80C
    85C
    90C
    95C
    100C
    105C
    75D
    80D
    85D
    90D
    95D
    100D
    105D
    110D
    80E
    85E
    90E
    95E
    100E
    105E
    110E
    65F
    70F
    75F
    80F
    85F
    90F
    95F
    100F
    105F
    110F
    85G
    + SIZES ↓
  • PURE FIT® Microfibre Boyshort
    ¥ 1,900
    Buy 3 Panties, Get 1 Free!
    See more
    Microfibre Boyshort;${refinementColor}
    Microfibre Boyshort;${refinementColor}
    Microfibre Boyshort;${refinementColor}
    Microfibre Boyshort;${refinementColor}
    Microfibre Boyshort;${refinementColor}
    Microfibre Boyshort;${refinementColor}
    Add to cart
    XS
    S
    M
    L
    XL
    2XL
    3XL
    + SIZES ↓
  • PURE GLOW Bra N.4 - The Lightly Lined
    ¥ 6,300
    See more
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Add to cart
    85A
    90A
    95A
    85B
    90B
    95B
    85C
    90C
    95C
    85D
    90D
    95D
    100D
    + SIZES ↓
  • PURE GLOW Microfiber Tanga
    ¥ 1,900
    Buy 3 Panties, Get 1 Free!
    Microfiber Tanga;${refinementColor}
    Microfiber Tanga;${refinementColor}
    Microfiber Tanga;${refinementColor}
    Microfiber Tanga;${refinementColor}
    Microfiber Tanga;${refinementColor}
    Add to cart
    XS
    S
    M
    L
    XL
    + SIZES ↓
  • DIVINE Soutien gorge classique en broderie
    ¥ 5,700
    See more
    Soutien gorge classique en broderie;${refinementColor}
    Soutien gorge classique en broderie;${refinementColor}
    Soutien gorge classique en broderie;${refinementColor}
    Soutien gorge classique en broderie;${refinementColor}
    Soutien gorge classique en broderie;${refinementColor}
    Add to cart
    85B
    90B
    95B
    100B
    85C
    90C
    95C
    100C
    85D
    90D
    95D
    100D
    85E
    90E
    95E
    100E
    105E
    + SIZES ↓
  • DIVINE String en broderie
    ¥ 2,900
    Buy 3 Panties, Get 1 Free!
    See more
    String en broderie;${refinementColor}
    String en broderie;${refinementColor}
    String en broderie;${refinementColor}
    String en broderie;${refinementColor}
    String en broderie;${refinementColor}
    String en broderie;${refinementColor}
    Add to cart
    34
    36
    38
    40
    42
    + SIZES ↓
  • DIVINE Soutien-gorge N.2 - Le push-up plongeant
    ¥ 5,700
    See more
    Soutien-gorge N.2 - Le push-up plongeant;${refinementColor}
    Soutien-gorge N.2 - Le push-up plongeant;${refinementColor}
    Soutien-gorge N.2 - Le push-up plongeant;${refinementColor}
    Soutien-gorge N.2 - Le push-up plongeant;${refinementColor}
    Soutien-gorge N.2 - Le push-up plongeant;${refinementColor}
    Add to cart
    85A
    90A
    95A
    100A
    85B
    90B
    95B
    100B
    85C
    90C
    95C
    100C
    85D
    90D
    95D
    100D
    + SIZES ↓
  • DIVINE Tanga en broderie
    ¥ 2,900
    Buy 3 Panties, Get 1 Free!
    See more
    Tanga en broderie;${refinementColor}
    Tanga en broderie;${refinementColor}
    Tanga en broderie;${refinementColor}
    Tanga en broderie;${refinementColor}
    Tanga en broderie;${refinementColor}
    Tanga en broderie;${refinementColor}
    Add to cart
    34
    36
    38
    40
    42
    44
    + SIZES ↓
  • NAYADE Soutien-gorge N.9 - Balconnet en broderie
    ¥ 7,600
    Soutien-gorge N.9 - Balconnet en broderie;${refinementColor}
    Soutien-gorge N.9 - Balconnet en broderie;${refinementColor}
    Soutien-gorge N.9 - Balconnet en broderie;${refinementColor}
    Soutien-gorge N.9 - Balconnet en broderie;${refinementColor}
    Soutien-gorge N.9 - Balconnet en broderie;${refinementColor}

    New

    Add to cart
    85B
    90B
    95B
    100B
    85C
    90C
    95C
    100C
    85D
    90D
    95D
    100D
    + SIZES ↓
  • NAYADE Hipster en broderie
    ¥ 3,600
    Buy 3 Panties, Get 1 Free!
    Hipster en broderie;${refinementColor}
    Hipster en broderie;${refinementColor}
    Hipster en broderie;${refinementColor}
    Hipster en broderie;${refinementColor}
    Hipster en broderie;${refinementColor}

    New

    Add to cart
    34
    36
    38
    40
    42
    44
    46
    + SIZES ↓
  • NAYADE Soutien-gorge N.4 - Le coques fines en broderie
    ¥ 8,200
    Soutien-gorge N.4 - Le coques fines en broderie;${refinementColor}
    Soutien-gorge N.4 - Le coques fines en broderie;${refinementColor}
    Soutien-gorge N.4 - Le coques fines en broderie;${refinementColor}
    Soutien-gorge N.4 - Le coques fines en broderie;${refinementColor}
    Soutien-gorge N.4 - Le coques fines en broderie;${refinementColor}

    New

    Add to cart
    85B
    90B
    95B
    100B
    85C
    90C
    95C
    100C
    85D
    90D
    95D
    100D
    85E
    90E
    95E
    100E
    + SIZES ↓
  • NAYADE Tanga en broderie
    ¥ 3,300
    Buy 3 Panties, Get 1 Free!
    Tanga en broderie;${refinementColor}
    Tanga en broderie;${refinementColor}
    Tanga en broderie;${refinementColor}
    Tanga en broderie;${refinementColor}
    Tanga en broderie;${refinementColor}

    New

    Add to cart
    34
    36
    38
    40
    42
    44
    + SIZES ↓
  • ATTITUDE Soutien-gorge N.9 - Balconnet en dentelle
    ¥ 6,800
    Soutien-gorge N.9 - Balconnet en dentelle;${refinementColor}
    Soutien-gorge N.9 - Balconnet en dentelle;${refinementColor}
    Soutien-gorge N.9 - Balconnet en dentelle;${refinementColor}
    Soutien-gorge N.9 - Balconnet en dentelle;${refinementColor}
    Soutien-gorge N.9 - Balconnet en dentelle;${refinementColor}
    Add to cart
    85B
    90B
    95B
    100B
    85C
    90C
    95C
    100C
    90D
    95D
    100D
    90E
    95E
    100E
    + SIZES ↓
  • ATTITUDE Tanga en dentelle
    ¥ 2,900
    Buy 3 Panties, Get 1 Free!
    Tanga en dentelle;${refinementColor}
    Tanga en dentelle;${refinementColor}
    Tanga en dentelle;${refinementColor}
    Tanga en dentelle;${refinementColor}
    Tanga en dentelle;${refinementColor}
    Tanga en dentelle;${refinementColor}
    Add to cart
    34
    36
    38
    40
    42
    44
    + SIZES ↓
  • ATTITUDE Bra N.2 - The Plunge Push-up
    ¥ 6,800
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Add to cart
    85A
    90A
    95A
    85B
    90B
    95B
    85C
    90C
    95C
    + SIZES ↓
  • ATTITUDE Lace Boyshort
    ¥ 3,300
    Buy 3 Panties, Get 1 Free!
    Lace Boyshort;${refinementColor}
    Lace Boyshort;${refinementColor}
    Lace Boyshort;${refinementColor}
    Lace Boyshort;${refinementColor}
    Lace Boyshort;${refinementColor}
    Lace Boyshort;${refinementColor}
    Add to cart
    36
    38
    40
    42
    44
    46
    + SIZES ↓
  • AFTER MIDNIGHT Soutien-gorge en dentelle rebrodée
    ¥ 20,800
    See more
    Soutien-gorge en dentelle rebrodée;${refinementColor}
    Soutien-gorge en dentelle rebrodée;${refinementColor}
    Soutien-gorge en dentelle rebrodée;${refinementColor}
    Soutien-gorge en dentelle rebrodée;${refinementColor}
    Soutien-gorge en dentelle rebrodée;${refinementColor}
    Soutien-gorge en dentelle rebrodée;${refinementColor}
    Add to cart
    85B
    90B
    95B
    85C
    90C
    95C
    85D
    90D
    95D
    100D
    85E
    90E
    95E
    100E
    + SIZES ↓
  • AFTER MIDNIGHT Tanga en dentelle rebrodée
    ¥ 13,200
    Buy 3 Panties, Get 1 Free!
    See more
    Tanga en dentelle rebrodée;${refinementColor}
    Tanga en dentelle rebrodée;${refinementColor}
    Tanga en dentelle rebrodée;${refinementColor}
    Tanga en dentelle rebrodée;${refinementColor}
    Tanga en dentelle rebrodée;${refinementColor}
    Tanga en dentelle rebrodée;${refinementColor}
    Add to cart
    34
    36
    38
    40
    42
    44
    + SIZES ↓
  • AFTER PARTY Soutien-gorge brassière armaturée en microfibre
    ¥ 20,800
    See more
    Soutien-gorge brassière armaturée en microfibre;${refinementColor}
    Soutien-gorge brassière armaturée en microfibre;${refinementColor}
    Soutien-gorge brassière armaturée en microfibre;${refinementColor}
    Soutien-gorge brassière armaturée en microfibre;${refinementColor}
    Soutien-gorge brassière armaturée en microfibre;${refinementColor}
    Soutien-gorge brassière armaturée en microfibre;${refinementColor}
    Add to cart
    85B
    90B
    95B
    85C
    90C
    95C
    85D
    90D
    95D
    100D
    + SIZES ↓
  • AFTER PARTY String en microfibre
    ¥ 8,500
    Buy 3 Panties, Get 1 Free!
    See more
    String en microfibre;${refinementColor}
    String en microfibre;${refinementColor}
    String en microfibre;${refinementColor}
    String en microfibre;${refinementColor}
    String en microfibre;${refinementColor}
    String en microfibre;${refinementColor}
    Add to cart
    34
    36
    38
    40
    42
    + SIZES ↓
  • ICONIQUE Body en dentelle
    ¥ 9,300
    Body en dentelle;${refinementColor}
    Body en dentelle;${refinementColor}
    Body en dentelle;${refinementColor}
    Body en dentelle;${refinementColor}
    Body en dentelle;${refinementColor}
    Add to cart
    S
    M
    L
    + SIZES ↓
  • CORSETERIE Lace Bodysuit
    ¥ 7,400
    Lace Bodysuit;${refinementColor}
    Lace Bodysuit;${refinementColor}
    Lace Bodysuit;${refinementColor}
    Lace Bodysuit;${refinementColor}
    Lace Bodysuit;${refinementColor}
    Add to cart
    XS
    S
    M
    L
    + SIZES ↓
  • CORSETERIE Wireless Lace Bralette
    ¥ 4,900
    See more
    Wireless Lace Bralette;${refinementColor}
    Wireless Lace Bralette;${refinementColor}
    Wireless Lace Bralette;${refinementColor}
    Wireless Lace Bralette;${refinementColor}
    Wireless Lace Bralette;${refinementColor}
    Wireless Lace Bralette;${refinementColor}
    Add to cart
    XS
    S
    M
    L
    + SIZES ↓
  • CORSETERIE Lace Tanga
    ¥ 2,500
    Buy 3 Panties, Get 1 Free!
    See more
    Lace Tanga;${refinementColor}
    Lace Tanga;${refinementColor}
    Lace Tanga;${refinementColor}
    Lace Tanga;${refinementColor}
    Lace Tanga;${refinementColor}
    Lace Tanga;${refinementColor}
    Add to cart
    XS
    S
    M
    L
    + SIZES ↓