100 years

of French Liberté

Etam has accompanied women since 1916.

100 years of audacity, playfulness and French sexiness.

100 years of French Liberté.

THE INSIDE STORY OF
A ONE HUNDRED YEAR OLD
CORSET MAKER

The Live Show is a chance to get behind the scenes and discover the manufacturing secrets of our brand, to discover the professions and talents.

Etam is 100 years old

and lays claim to an inimitable know-how in French corsetry for women since 1916. Let’s go behind the scenes of the show for 15 minutes to meet these passionate people, who work towards bringing you this amazing 20-minute show. Relive the beauty of four products that we are famous for, but also our profession’s high standards, from the designer's sketch to the seamstresses' nimble fingers.

See the journey