J'ETAM

PURE

A radical minimalism where transparencies and second-skin materials redefine the essentials.
Airy tulle, soft cotton and innovative microfibres create a contemporary vision of sensual comfort.
Pure fit, Pure Soft, Pure Shape... our essentials become icons.

72 Products

  • Standard size

    • XS
    • S
    • M
    • L
    • XL
    • 2XL
    • 3XL

  • Bra cup A

    • 80A
    • 85A
    • 90A
    • 95A

  • Bra cup B

    • 80B
    • 85B
    • 90B
    • 95B

  • Bra cup C

    • 100C
    • 85C
    • 90C
    • 95C

  • Bra cup D

    • 85D
    • 90D
    • 95D
    • 100D
    • 105D

  • Bra cup E

    • 100E
    • 105E
    • 85E
    • 90E
    • 95E
72 products found
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  • COTON 360 Reversible bralette in stretchy organic cotton
    ₹ 3,090.00
    See more
    Reversible bralette in stretchy organic cotton;${refinementColor}
    Reversible bralette in stretchy organic cotton;${refinementColor}
    Reversible bralette in stretchy organic cotton;${refinementColor}
    Reversible bralette in stretchy organic cotton;${refinementColor}
    Reversible bralette in stretchy organic cotton;${refinementColor}
    Reversible bralette in stretchy organic cotton;${refinementColor}

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    XS
    S
    M
    L
    XL
    2XL
    + SIZES ↓
  • COTON 360 Organic cotton stretch hipster
    ₹ 1,190.00
    Buy 3 Panties, Get 1 Free!
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    Organic cotton stretch hipster;${refinementColor}
    Organic cotton stretch hipster;${refinementColor}
    Organic cotton stretch hipster;${refinementColor}
    Organic cotton stretch hipster;${refinementColor}
    Organic cotton stretch hipster;${refinementColor}

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    XS
    S
    M
    L
    XL
    2XL
    + SIZES ↓
  • PURE FIT® Bra No.2 - The Plunge Push-up
    ₹ 3,590.00
    See more
    Bra No.2 - The Plunge Push-up;${refinementColor}
    Bra No.2 - The Plunge Push-up;${refinementColor}
    Bra No.2 - The Plunge Push-up;${refinementColor}
    Bra No.2 - The Plunge Push-up;${refinementColor}
    Bra No.2 - The Plunge Push-up;${refinementColor}

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    80A
    85A
    90A
    95A
    100A
    80B
    85B
    90B
    95B
    100B
    80C
    85C
    90C
    95C
    100C
    105C
    + SIZES ↓
  • PURE FIT® Microfibre Thong
    ₹ 990.00
    Buy 3 Panties, Get 1 Free!
    See more
    Microfibre Thong;${refinementColor}
    Microfibre Thong;${refinementColor}
    Microfibre Thong;${refinementColor}
    Microfibre Thong;${refinementColor}
    Microfibre Thong;${refinementColor}

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    XS
    S
    M
    L
    XL
    2XL
    3XL
    + SIZES ↓
  • PUREFIT WECARE Microfiber Bralette
    ₹ 3,090.00
    See more
    Microfiber Bralette;${refinementColor}
    Microfiber Bralette;${refinementColor}
    Microfiber Bralette;${refinementColor}
    Microfiber Bralette;${refinementColor}
    Microfiber Bralette;${refinementColor}

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    XS
    S
    M
    L
    XL
    2XL
    3XL
    + SIZES ↓
  • PURE FIT® Microfibre Briefs
    ₹ 990.00
    Buy 3 Panties, Get 1 Free!
    See more
    Microfibre Briefs;${refinementColor}
    Microfibre Briefs;${refinementColor}
    Microfibre Briefs;${refinementColor}
    Microfibre Briefs;${refinementColor}
    Microfibre Briefs;${refinementColor}

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    XS
    S
    M
    L
    XL
    2XL
    3XL
    + SIZES ↓
  • PURE FIT MAKE UP Microfibre Brief
    ₹ 1,190.00
    Buy 3 Panties, Get 1 Free!
    See more
    Microfibre Brief;${refinementColor}
    Microfibre Brief;${refinementColor}
    Microfibre Brief;${refinementColor}
    Microfibre Brief;${refinementColor}
    Microfibre Brief;${refinementColor}
    Microfibre Brief;${refinementColor}

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    XS
    S
    M
    L
    XL
    2XL
    3XL
    + SIZES ↓
  • PURE FIT® Microfiber Hipster
    ₹ 1,190.00
    Buy 3 Panties, Get 1 Free!
    See more
    Microfiber Hipster;${refinementColor}
    Microfiber Hipster;${refinementColor}
    Microfiber Hipster;${refinementColor}
    Microfiber Hipster;${refinementColor}
    Microfiber Hipster;${refinementColor}
    Microfiber Hipster;${refinementColor}

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    XS
    S
    M
    L
    XL
    2XL
    3XL
    + SIZES ↓
  • PURE FIT Bra N.4 - The Lightly Lined
    ₹ 3,590.00
    See more
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}

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    70A
    75A
    80A
    85A
    90A
    95A
    100A
    75B
    80B
    85B
    90B
    95B
    100B
    105B
    75C
    80C
    85C
    90C
    95C
    100C
    105C
    75D
    80D
    85D
    90D
    95D
    100D
    105D
    110D
    80E
    85E
    90E
    95E
    100E
    105E
    110E
    65F
    70F
    75F
    80F
    85F
    90F
    95F
    100F
    105F
    110F
    85G
    + SIZES ↓
  • PURE FIT Microfibre Boyshort
    ₹ 1,190.00
    Buy 3 Panties, Get 1 Free!
    See more
    Microfibre Boyshort;${refinementColor}
    Microfibre Boyshort;${refinementColor}
    Microfibre Boyshort;${refinementColor}
    Microfibre Boyshort;${refinementColor}
    Microfibre Boyshort;${refinementColor}
    Microfibre Boyshort;${refinementColor}

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    XS
    S
    M
    L
    XL
    2XL
    3XL
    + SIZES ↓
  • PURE FIT Bra N.2 - The Plunge Push-up
    ₹ 3,590.00
    See more
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}

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    80A
    85A
    90A
    95A
    100A
    80B
    85B
    90B
    95B
    100B
    80C
    85C
    90C
    95C
    100C
    105C
    + SIZES ↓
  • PURE FIT Microfiber Brief
    ₹ 990.00
    Buy 3 Panties, Get 1 Free!
    See more
    Microfiber Brief;${refinementColor}
    Microfiber Brief;${refinementColor}
    Microfiber Brief;${refinementColor}
    Microfiber Brief;${refinementColor}
    Microfiber Brief;${refinementColor}
    Microfiber Brief;${refinementColor}

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    XS
    S
    M
    L
    XL
    2XL
    3XL
    + SIZES ↓
  • COTON 360 Bra N.8 - The Wireless Triangle
    ₹ 3,090.00
    See more
    Bra N.8 - The Wireless Triangle;${refinementColor}
    Bra N.8 - The Wireless Triangle;${refinementColor}
    Bra N.8 - The Wireless Triangle;${refinementColor}
    Bra N.8 - The Wireless Triangle;${refinementColor}
    Bra N.8 - The Wireless Triangle;${refinementColor}
    Bra N.8 - The Wireless Triangle;${refinementColor}

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    XS
    S
    M
    L
    XL
    + SIZES ↓
  • COTON 360 Cotton Tanga
    ₹ 1,190.00
    Buy 3 Panties, Get 1 Free!
    See more
    Cotton Tanga;${refinementColor}
    Cotton Tanga;${refinementColor}
    Cotton Tanga;${refinementColor}
    Cotton Tanga;${refinementColor}
    Cotton Tanga;${refinementColor}

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    XS
    S
    M
    L
    XL
    + SIZES ↓
  • AMANDE Optimal comfort cotton bralette
    ₹ 2,390.00
    See more
    Optimal comfort cotton bralette;${refinementColor}
    Optimal comfort cotton bralette;${refinementColor}
    Optimal comfort cotton bralette;${refinementColor}
    Optimal comfort cotton bralette;${refinementColor}
    Optimal comfort cotton bralette;${refinementColor}
    Optimal comfort cotton bralette;${refinementColor}

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    XS
    S
    M
    L
    XL
    + SIZES ↓
  • AMANDE Cotton Boyshort for Optimal Comfort
    ₹ 1,590.00
    Buy 3 Panties, Get 1 Free!
    See more
    Cotton Boyshort for Optimal Comfort;${refinementColor}
    Cotton Boyshort for Optimal Comfort;${refinementColor}
    Cotton Boyshort for Optimal Comfort;${refinementColor}
    Cotton Boyshort for Optimal Comfort;${refinementColor}
    Cotton Boyshort for Optimal Comfort;${refinementColor}
    Cotton Boyshort for Optimal Comfort;${refinementColor}

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    XS
    S
    M
    L
    XL
    2XL
    + SIZES ↓
  • PURE FIT Bra N.4 - The Lightly Lined
    ₹ 3,590.00
    See more
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}

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    80A
    85A
    90A
    95A
    85B
    90B
    95B
    100B
    85C
    90C
    95C
    100C
    85D
    90D
    95D
    100D
    105D
    85E
    90E
    95E
    100E
    105E
    85F
    90F
    95F
    100F
    105F
    + SIZES ↓
  • PURE FIT Microfibre Boyshort
    ₹ 1,190.00
    Buy 3 Panties, Get 1 Free!
    See more
    Microfibre Boyshort;${refinementColor}
    Microfibre Boyshort;${refinementColor}
    Microfibre Boyshort;${refinementColor}
    Microfibre Boyshort;${refinementColor}
    Microfibre Boyshort;${refinementColor}
    Microfibre Boyshort;${refinementColor}

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    XS
    S
    M
    L
    XL
    2XL
    3XL
    + SIZES ↓
  • PURE FIT® Microfibre Balconette Bra
    ₹ 3,590.00
    See more
    Microfibre Balconette Bra;${refinementColor}
    Microfibre Balconette Bra;${refinementColor}
    Microfibre Balconette Bra;${refinementColor}
    Microfibre Balconette Bra;${refinementColor}
    Microfibre Balconette Bra;${refinementColor}
    Microfibre Balconette Bra;${refinementColor}
    Microfibre Balconette Bra;${refinementColor}

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    85B
    90B
    95B
    100B
    80C
    85C
    90C
    95C
    100C
    80D
    85D
    90D
    95D
    100D
    105D
    80E
    85E
    90E
    95E
    100E
    105E
    85F
    90F
    95F
    100F
    105F
    + SIZES ↓
  • PURE FIT® Microfibre Midi Brief
    ₹ 1,190.00
    Buy 3 Panties, Get 1 Free!
    See more
    Microfibre Midi Brief;${refinementColor}
    Microfibre Midi Brief;${refinementColor}
    Microfibre Midi Brief;${refinementColor}
    Microfibre Midi Brief;${refinementColor}
    Microfibre Midi Brief;${refinementColor}
    Microfibre Midi Brief;${refinementColor}

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    XS
    S
    M
    L
    XL
    2XL
    3XL
    + SIZES ↓
  • PURE FIT® Bra No.2 - The Plunge Push-up
    ₹ 3,590.00
    See more
    Bra No.2 - The Plunge Push-up;${refinementColor}
    Bra No.2 - The Plunge Push-up;${refinementColor}
    Bra No.2 - The Plunge Push-up;${refinementColor}
    Bra No.2 - The Plunge Push-up;${refinementColor}
    Bra No.2 - The Plunge Push-up;${refinementColor}

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    80A
    85A
    90A
    95A
    100A
    80B
    85B
    90B
    95B
    100B
    80C
    85C
    90C
    95C
    100C
    105C
    + SIZES ↓
  • PURE FIT® High-leg Tanga in Microfiber
    ₹ 990.00
    Buy 3 Panties, Get 1 Free!
    See more
    High-leg Tanga in Microfiber;${refinementColor}
    High-leg Tanga in Microfiber;${refinementColor}
    High-leg Tanga in Microfiber;${refinementColor}
    High-leg Tanga in Microfiber;${refinementColor}
    High-leg Tanga in Microfiber;${refinementColor}

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    XS
    S
    M
    L
    XL
    2XL
    3XL
    + SIZES ↓
  • PURE FIT® Microfibre Hipster
    ₹ 1,190.00
    Buy 3 Panties, Get 1 Free!
    See more
    Microfibre Hipster;${refinementColor}
    Microfibre Hipster;${refinementColor}
    Microfibre Hipster;${refinementColor}
    Microfibre Hipster;${refinementColor}
    Microfibre Hipster;${refinementColor}

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    Add to cart
    XS
    S
    M
    L
    XL
    2XL
    3XL
    + SIZES ↓
  • PURE FIT® Microfibre Balconette Bra
    ₹ 3,590.00
    See more
    Microfibre Balconette Bra;${refinementColor}
    Microfibre Balconette Bra;${refinementColor}
    Microfibre Balconette Bra;${refinementColor}
    Microfibre Balconette Bra;${refinementColor}
    Microfibre Balconette Bra;${refinementColor}
    Microfibre Balconette Bra;${refinementColor}
    Microfibre Balconette Bra;${refinementColor}

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    85B
    90B
    95B
    100B
    85C
    90C
    95C
    100C
    85D
    90D
    95D
    100D
    105D
    85E
    90E
    95E
    100E
    105E
    85F
    90F
    95F
    100F
    105F
    + SIZES ↓
  • PUREFIT WECARE Microfiber Bralette
    ₹ 3,090.00
    See more
    Microfiber Bralette;${refinementColor}
    Microfiber Bralette;${refinementColor}
    Microfiber Bralette;${refinementColor}
    Microfiber Bralette;${refinementColor}
    Microfiber Bralette;${refinementColor}

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    XS
    S
    M
    L
    XL
    2XL
    + SIZES ↓
  • PURE FIT® Microfibre push-up strapless bra with removable straps
    ₹ 3,590.00
    See more
    Microfibre push-up strapless bra with removable straps;${refinementColor}
    Microfibre push-up strapless bra with removable straps;${refinementColor}
    Microfibre push-up strapless bra with removable straps;${refinementColor}
    Microfibre push-up strapless bra with removable straps;${refinementColor}
    Microfibre push-up strapless bra with removable straps;${refinementColor}

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    80A
    85A
    90A
    95A
    80B
    85B
    90B
    95B
    100B
    + SIZES ↓
  • AMANDE Optimal Comfort Cotton Bralette
    ₹ 2,390.00
    See more
    Optimal Comfort Cotton Bralette;${refinementColor}
    Optimal Comfort Cotton Bralette;${refinementColor}
    Optimal Comfort Cotton Bralette;${refinementColor}
    Optimal Comfort Cotton Bralette;${refinementColor}
    Optimal Comfort Cotton Bralette;${refinementColor}
    Optimal Comfort Cotton Bralette;${refinementColor}

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    XS
    S
    M
    L
    XL
    2XL
    + SIZES ↓
  • AMANDE Cotton Optimal Comfort Boyshort
    CFA 13,286
    Buy 3 Panties, Get 1 Free!
    See more
    Cotton Optimal Comfort Boyshort;${refinementColor}
    Cotton Optimal Comfort Boyshort;${refinementColor}
    Cotton Optimal Comfort Boyshort;${refinementColor}
    Cotton Optimal Comfort Boyshort;${refinementColor}
    Cotton Optimal Comfort Boyshort;${refinementColor}
    Cotton Optimal Comfort Boyshort;${refinementColor}

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    XS
    S
    M
    L
    XL
    2XL
    + SIZES ↓
  • PURE FIT WE CARE Bra N.2 - The Plunge Push-up
    CFA 30,674
    See more
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}

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    80A
    85A
    90A
    95A
    100A
    80B
    85B
    90B
    95B
    100B
    80C
    85C
    90C
    95C
    100C
    105C
    + SIZES ↓
  • PURE FIT® Microfibre Briefs
    CFA 8,200
    Buy 3 Panties, Get 1 Free!
    See more
    Microfibre Briefs;${refinementColor}
    Microfibre Briefs;${refinementColor}
    Microfibre Briefs;${refinementColor}
    Microfibre Briefs;${refinementColor}
    Microfibre Briefs;${refinementColor}
    Microfibre Briefs;${refinementColor}

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    XS
    S
    M
    L
    XL
    2XL
    3XL
    + SIZES ↓