J'ETAM

LIVE SHOW 2025
SEPTEMBER 30th – 9PM (French Time)

Etam is opening a new chapter with the 17th edition of its iconic Live Show. More than just a runway, it’s a one-of-a-kind experience that pushes boundaries and reimagines the connection between lingerie, fashion, and culture.

Save the date

J’ETAM LIVE SHOW
September 30th at 9pm (French Time)
Palais brongniart

Etam is opening a new chapter with the 17th edition of its iconic Live Show. More than just a runway, it’s a one-of-a-kind experience that pushes boundaries and reimagines the connection between lingerie, fashion, and culture.

Save the date

Image sequence 1 Image sequence 2 Image sequence 3

J’ETAM LIVE SHOW

September 30th at 9pm (French Time)

Palais brongniart

J’ETAM.
A manifesto, a declaration of love. A word invented, tender and rebellious, a fusion of "I love you" and "ETAM," which has become the intimate language of today's women.

Driven by the creative vision of Olivier Leone and the Pragma agency, the Live Show 2025 brings the J’ETAM manifesto to life, in a staging designed as a true visual narrative.

video

CREATIVE DIRECTION: OLIVIER LEONE

AGENCY: PRAGMA

PHOTOGRAPHER: BRIANNA CAPOZZI

STYLIST: VANESSA REID

MAKEUP: LUCY BRIDGE

HAIR: CLAIRE GRECH

picture

CREATIVE DIRECTION: OLIVIER LEONE

AGENCY: PRAGMA

PHOTOGRAPHER: BRIANNA CAPOZZI

STYLIST: VANESSA REID

MAKEUP: LUCY BRIDGE

HAIR: CLAIRE GRECH

Preview

191 Products

  • Standard size

    • XS
    • S
    • M
    • L
    • XL
    • 34
    • 36
    • 38
    • 40
    • 42
    • 44
    • 46

  • Bra cup A

    • 80A
    • 85A
    • 90A
    • 95A

  • Bra cup B

    • 100B
    • 80B
    • 85B
    • 90B
    • 95B

  • Bra cup C

    • 100C
    • 85C
    • 90C
    • 95C

  • Bra cup D

    • 85D
    • 90D
    • 95D
    • 100D

  • Bra cup E

    • 100E
    • 105E
    • 85E
    • 90E
    • 95E
191 products found
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  • PURE MESH Bra N.2 - The Plunge Push-up
    ₪ 135.00
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    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
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  • PURE MESH Balconette Bra
    ₪ 135.00
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    Balconette Bra;${refinementColor}
    Balconette Bra;${refinementColor}
    Balconette Bra;${refinementColor}
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    Balconette Bra;${refinementColor}
    Balconette Bra;${refinementColor}
    Balconette Bra;${refinementColor}
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    ₪ 58.00
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  • PURE MESH Tulle Brief
    ₪ 58.00
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  • PURE MESH Bra N.2 - The Plunge Push-up
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    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
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  • PURE MESH Tulle Brief
    ₪ 58.00
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    Tulle Brief;${refinementColor}
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  • PURE MESH Tulle Thong
    ₪ 58.00
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    Tulle Thong;${refinementColor}
    Tulle Thong;${refinementColor}
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    Tulle Thong;${refinementColor}
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  • PURE MESH Bra N.2 - The Plunge Push-up
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    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
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    85B
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    95B
    85C
    90C
    95C
    100C
    85D
    90D
    95D
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  • PURE MESH PLUS Wireless triangle bra in mesh
    ₪ 120.00
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    Wireless triangle bra in mesh;${refinementColor}
    Wireless triangle bra in mesh;${refinementColor}
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    Wireless triangle bra in mesh;${refinementColor}
    Wireless triangle bra in mesh;${refinementColor}
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    95B
    85C
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    95C
    85D
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    95D
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  • PURE MESH PLUS Wireless Triangle Bra Tulle
    ₪ 120.00
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    Wireless Triangle Bra Tulle;${refinementColor}
    Wireless Triangle Bra Tulle;${refinementColor}
    Wireless Triangle Bra Tulle;${refinementColor}
    Wireless Triangle Bra Tulle;${refinementColor}
    Wireless Triangle Bra Tulle;${refinementColor}
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    95B
    85C
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    85D
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  • SYMBIOSE Tulle Tanga
    ₪ 67.00
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    Tulle Tanga;${refinementColor}
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    34
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    42
    44
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  • SYMBIOSE Balconette bra in tulle
    ₪ 135.00
    Balconette bra in tulle;${refinementColor}
    Balconette bra in tulle;${refinementColor}
    Balconette bra in tulle;${refinementColor}
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    Balconette bra in tulle;${refinementColor}
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    85C
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    85D
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    100D
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  • SYMBIOSE Tulle Boyshort
    ₪ 76.00
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    Tulle Boyshort;${refinementColor}
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    36
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    42
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    46
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  • SYMBIOSE Bra N.9 - Balconette
    ₪ 160.00
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
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    95B
    85C
    90C
    95C
    85D
    90D
    95D
    100D
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  • SYMBIOSE Bra N.9 - Balconette
    ₪ 135.00
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
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    85B
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    100B
    85C
    90C
    95C
    85D
    90D
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  • SYMBIOSE Tulle Boyshort
    ₪ 76.00
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    Tulle Boyshort;${refinementColor}
    Tulle Boyshort;${refinementColor}
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    36
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    42
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  • SYMBIOSE Bra N.9 - Balconette
    ₪ 160.00
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
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    85C
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  • SYMBIOSE Tulle balconette bra
    ₪ 135.00
    Tulle balconette bra;${refinementColor}
    Tulle balconette bra;${refinementColor}
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    Tulle balconette bra;${refinementColor}
    Tulle balconette bra;${refinementColor}
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  • SYMBIOSE Tulle Bodysuit
    ₪ 175.00
    Tulle Bodysuit;${refinementColor}
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    Tulle Bodysuit;${refinementColor}
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    85C
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  • VIRTUOSE Wireless Lace Bodysuit
    ₪ 200.00
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    Wireless Lace Bodysuit;${refinementColor}
    Wireless Lace Bodysuit;${refinementColor}
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  • VIRTUOSE Lace Tanga
    ₪ 76.00
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    Lace Tanga;${refinementColor}
    Lace Tanga;${refinementColor}
    Lace Tanga;${refinementColor}
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    Lace Tanga;${refinementColor}
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    34
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    42
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  • VIRTUOSE Lace Boyshort
    ₪ 85.00
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    Lace Boyshort;${refinementColor}
    Lace Boyshort;${refinementColor}
    Lace Boyshort;${refinementColor}
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    36
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  • VIRTUOSE Lace Thong
    ₪ 76.00
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    Lace Thong;${refinementColor}
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    Lace Thong;${refinementColor}
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  • VIRTUOSE Bra N.2 - The Plunge Push-up
    ₪ 180.00
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    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
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  • VIRTUOSE Bra N.8 - The Wireless Triangle
    ₪ 150.00
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    Bra N.8 - The Wireless Triangle;${refinementColor}
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    Bra N.8 - The Wireless Triangle;${refinementColor}
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  • VIRTUOSE Bra N.9 - Balconette
    ₪ 180.00
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    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
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  • VIRTUOSE Bra N.7 - The Balconette Foulard
    ₪ 180.00
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    Bra N.7 - The Balconette Foulard;${refinementColor}
    Bra N.7 - The Balconette Foulard;${refinementColor}
    Bra N.7 - The Balconette Foulard;${refinementColor}
    Bra N.7 - The Balconette Foulard;${refinementColor}
    Bra N.7 - The Balconette Foulard;${refinementColor}
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    85B
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    85C
    90C
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    85D
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    90E
    95E
    100E
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  • VIRTUOSE Lace Tanga
    ₪ 76.00
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    Lace Tanga;${refinementColor}
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    Lace Tanga;${refinementColor}
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    34
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  • VIRTUOSE Lace Boyshort
    ₪ 85.00
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