J'ETAM

LIVE SHOW 2025
SEPTEMBER 30th – 9PM (French Time)

Etam is opening a new chapter with the 17th edition of its iconic Live Show. More than just a runway, it’s a one-of-a-kind experience that pushes boundaries and reimagines the connection between lingerie, fashion, and culture.

Save the date

J’ETAM LIVE SHOW
September 30th at 9pm (French Time)
Palais brongniart

Etam is opening a new chapter with the 17th edition of its iconic Live Show. More than just a runway, it’s a one-of-a-kind experience that pushes boundaries and reimagines the connection between lingerie, fashion, and culture.

Save the date

Image sequence 1 Image sequence 2 Image sequence 3

J’ETAM LIVE SHOW

September 30th at 9pm (French Time)

Palais brongniart

J’ETAM.
A manifesto, a declaration of love. A word invented, tender and rebellious, a fusion of "I love you" and "ETAM," which has become the intimate language of today's women.

Driven by the creative vision of Olivier Leone and the Pragma agency, the Live Show 2025 brings the J’ETAM manifesto to life, in a staging designed as a true visual narrative.

video

CREATIVE DIRECTION: OLIVIER LEONE

AGENCY: PRAGMA

PHOTOGRAPHER: BRIANNA CAPOZZI

STYLIST: VANESSA REID

MAKEUP: LUCY BRIDGE

HAIR: CLAIRE GRECH

picture

CREATIVE DIRECTION: OLIVIER LEONE

AGENCY: PRAGMA

PHOTOGRAPHER: BRIANNA CAPOZZI

STYLIST: VANESSA REID

MAKEUP: LUCY BRIDGE

HAIR: CLAIRE GRECH

Preview

190 Products

  • Standard size

    • XS
    • S
    • M
    • L
    • XL
    • 34
    • 36
    • 38
    • 40
    • 42
    • 44
    • 46

  • Bra cup A

    • 80A
    • 85A
    • 90A
    • 95A

  • Bra cup B

    • 100B
    • 80B
    • 85B
    • 90B
    • 95B

  • Bra cup C

    • 100C
    • 85C
    • 90C
    • 95C

  • Bra cup D

    • 85D
    • 90D
    • 95D
    • 100D

  • Bra cup E

    • 100E
    • 105E
    • 85E
    • 90E
    • 95E
190 products found
Cancel
  • PURE MESH Mesh Brief
    € 14.00
    Buy 3 Panties, Get 1 Free!
    See more
    Mesh Brief;${refinementColor}
    Mesh Brief;${refinementColor}
    Mesh Brief;${refinementColor}
    Mesh Brief;${refinementColor}
    Mesh Brief;${refinementColor}
    Add to cart
    XS
    S
    M
    L
    XL
    + SIZES ↓
  • PURE MESH Balconette Bra
    € 31.00
    See more
    Balconette Bra;${refinementColor}
    Balconette Bra;${refinementColor}
    Balconette Bra;${refinementColor}
    Balconette Bra;${refinementColor}
    Balconette Bra;${refinementColor}
    Balconette Bra;${refinementColor}
    Balconette Bra;${refinementColor}
    Add to cart
    85B
    90B
    95B
    85C
    90C
    95C
    100C
    85D
    90D
    95D
    100D
    105D
    + SIZES ↓
  • PURE MESH Tulle Thong
    € 14.00
    Buy 3 Panties, Get 1 Free!
    See more
    Tulle Thong;${refinementColor}
    Tulle Thong;${refinementColor}
    Tulle Thong;${refinementColor}
    Tulle Thong;${refinementColor}
    Tulle Thong;${refinementColor}
    Tulle Thong;${refinementColor}
    Add to cart
    XS
    S
    M
    L
    XL
    + SIZES ↓
  • PURE MESH Tulle Brief
    € 14.00
    Buy 3 Panties, Get 1 Free!
    See more
    Tulle Brief;${refinementColor}
    Tulle Brief;${refinementColor}
    Tulle Brief;${refinementColor}
    Tulle Brief;${refinementColor}
    Tulle Brief;${refinementColor}
    Add to cart
    XS
    S
    M
    L
    XL
    + SIZES ↓
  • PURE MESH Bra N.2 - The Plunge Push-up
    AU$ 64.00
    See more
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Add to cart
    85B
    90B
    95B
    85C
    90C
    95C
    100C
    85D
    90D
    95D
    100D
    105D
    + SIZES ↓
  • PURE MESH Tulle Brief
    AU$ 28.00
    Buy 3 Panties, Get 1 Free!
    See more
    Tulle Brief;${refinementColor}
    Tulle Brief;${refinementColor}
    Tulle Brief;${refinementColor}
    Tulle Brief;${refinementColor}
    Tulle Brief;${refinementColor}
    Add to cart
    XS
    S
    M
    L
    XL
    + SIZES ↓
  • PURE MESH Tulle Thong
    AU$ 28.00
    Buy 3 Panties, Get 1 Free!
    See more
    Tulle Thong;${refinementColor}
    Tulle Thong;${refinementColor}
    Tulle Thong;${refinementColor}
    Tulle Thong;${refinementColor}
    Tulle Thong;${refinementColor}
    Tulle Thong;${refinementColor}
    Add to cart
    XS
    S
    M
    L
    XL
    + SIZES ↓
  • PURE MESH Bra N.2 - The Plunge Push-up
    AU$ 64.00
    See more
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Add to cart
    85B
    90B
    95B
    85C
    90C
    95C
    100C
    85D
    90D
    95D
    100D
    105D
    + SIZES ↓
  • PURE MESH PLUS Wireless triangle bra in mesh
    AU$ 56.00
    See more
    Wireless triangle bra in mesh;${refinementColor}
    Wireless triangle bra in mesh;${refinementColor}
    Wireless triangle bra in mesh;${refinementColor}
    Wireless triangle bra in mesh;${refinementColor}
    Wireless triangle bra in mesh;${refinementColor}
    Wireless triangle bra in mesh;${refinementColor}
    Add to cart
    85B
    90B
    95B
    85C
    90C
    95C
    85D
    90D
    95D
    + SIZES ↓
  • PURE MESH PLUS Wireless Triangle Bra Tulle
    AU$ 56.00
    See more
    Wireless Triangle Bra Tulle;${refinementColor}
    Wireless Triangle Bra Tulle;${refinementColor}
    Wireless Triangle Bra Tulle;${refinementColor}
    Wireless Triangle Bra Tulle;${refinementColor}
    Wireless Triangle Bra Tulle;${refinementColor}
    Wireless Triangle Bra Tulle;${refinementColor}
    Add to cart
    85B
    90B
    95B
    85C
    90C
    95C
    85D
    90D
    95D
    + SIZES ↓
  • SYMBIOSE Tulle Tanga
    AU$ 32.00
    Buy 3 Panties, Get 1 Free!
    Tulle Tanga;${refinementColor}
    Tulle Tanga;${refinementColor}
    Tulle Tanga;${refinementColor}
    Tulle Tanga;${refinementColor}
    Tulle Tanga;${refinementColor}
    Tulle Tanga;${refinementColor}
    Add to cart
    34
    36
    38
    40
    42
    44
    + SIZES ↓
  • SYMBIOSE Balconette bra in tulle
    AU$ 64.00
    Balconette bra in tulle;${refinementColor}
    Balconette bra in tulle;${refinementColor}
    Balconette bra in tulle;${refinementColor}
    Balconette bra in tulle;${refinementColor}
    Balconette bra in tulle;${refinementColor}
    Balconette bra in tulle;${refinementColor}
    Add to cart
    85B
    90B
    95B
    85C
    90C
    95C
    85D
    90D
    95D
    100D
    + SIZES ↓
  • SYMBIOSE Tulle Boyshort
    AU$ 36.00
    Buy 3 Panties, Get 1 Free!
    Tulle Boyshort;${refinementColor}
    Tulle Boyshort;${refinementColor}
    Tulle Boyshort;${refinementColor}
    Tulle Boyshort;${refinementColor}
    Tulle Boyshort;${refinementColor}
    Tulle Boyshort;${refinementColor}
    Add to cart
    36
    38
    40
    42
    44
    46
    + SIZES ↓
  • SYMBIOSE Bra N.9 - Balconette
    AU$ 77.00
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Add to cart
    85B
    90B
    95B
    85C
    90C
    95C
    85D
    90D
    95D
    100D
    + SIZES ↓
  • SYMBIOSE Bra N.9 - Balconette
    KHR 154,750
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Add to cart
    85B
    90B
    95B
    100B
    85C
    90C
    95C
    85D
    90D
    95D
    100D
    + SIZES ↓
  • SYMBIOSE Tulle Boyshort
    KHR 87,669
    Buy 3 Panties, Get 1 Free!
    Tulle Boyshort;${refinementColor}
    Tulle Boyshort;${refinementColor}
    Tulle Boyshort;${refinementColor}
    Tulle Boyshort;${refinementColor}
    Tulle Boyshort;${refinementColor}
    Tulle Boyshort;${refinementColor}
    Add to cart
    36
    38
    40
    42
    44
    46
    + SIZES ↓
  • SYMBIOSE Bra N.9 - Balconette
    KHR 185,710
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Add to cart
    85B
    90B
    95B
    85C
    90C
    95C
    85D
    90D
    95D
    100D
    + SIZES ↓
  • SYMBIOSE Tulle balconette bra
    KHR 154,750
    Tulle balconette bra;${refinementColor}
    Tulle balconette bra;${refinementColor}
    Tulle balconette bra;${refinementColor}
    Tulle balconette bra;${refinementColor}
    Tulle balconette bra;${refinementColor}
    Tulle balconette bra;${refinementColor}
    Add to cart
    85B
    90B
    95B
    85C
    90C
    95C
    85D
    90D
    95D
    100D
    + SIZES ↓
  • SYMBIOSE Tulle Bodysuit
    KHR 201,242
    Tulle Bodysuit;${refinementColor}
    Tulle Bodysuit;${refinementColor}
    Tulle Bodysuit;${refinementColor}
    Tulle Bodysuit;${refinementColor}
    Tulle Bodysuit;${refinementColor}
    Add to cart
    85B
    90B
    95B
    85C
    90C
    95C
    85D
    90D
    95D
    + SIZES ↓
  • VIRTUOSE Wireless Lace Bodysuit
    KHR 232,202
    See more
    Wireless Lace Bodysuit;${refinementColor}
    Wireless Lace Bodysuit;${refinementColor}
    Wireless Lace Bodysuit;${refinementColor}
    Wireless Lace Bodysuit;${refinementColor}
    Wireless Lace Bodysuit;${refinementColor}
    Add to cart
    S
    M
    L
    + SIZES ↓
  • VIRTUOSE Lace Tanga
    KHR 87,669
    Buy 3 Panties, Get 1 Free!
    See more
    Lace Tanga;${refinementColor}
    Lace Tanga;${refinementColor}
    Lace Tanga;${refinementColor}
    Lace Tanga;${refinementColor}
    Lace Tanga;${refinementColor}
    Lace Tanga;${refinementColor}
    Add to cart
    34
    36
    38
    40
    42
    44
    + SIZES ↓
  • VIRTUOSE Lace Boyshort
    KHR 97,989
    Buy 3 Panties, Get 1 Free!
    See more
    Lace Boyshort;${refinementColor}
    Lace Boyshort;${refinementColor}
    Lace Boyshort;${refinementColor}
    Lace Boyshort;${refinementColor}
    Lace Boyshort;${refinementColor}
    Lace Boyshort;${refinementColor}
    Add to cart
    36
    38
    40
    42
    44
    46
    + SIZES ↓
  • VIRTUOSE Lace Thong
    KHR 87,669
    Buy 3 Panties, Get 1 Free!
    See more
    Lace Thong;${refinementColor}
    Lace Thong;${refinementColor}
    Lace Thong;${refinementColor}
    Lace Thong;${refinementColor}
    Lace Thong;${refinementColor}
    Lace Thong;${refinementColor}
    Add to cart
    34
    36
    38
    40
    42
    + SIZES ↓
  • VIRTUOSE Bra N.2 - The Plunge Push-up
    KHR 206,351
    See more
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Add to cart
    85B
    90B
    95B
    85C
    90C
    95C
    + SIZES ↓
  • VIRTUOSE Bra N.8 - The Wireless Triangle
    KHR 170,230
    See more
    Bra N.8 - The Wireless Triangle;${refinementColor}
    Bra N.8 - The Wireless Triangle;${refinementColor}
    Bra N.8 - The Wireless Triangle;${refinementColor}
    Bra N.8 - The Wireless Triangle;${refinementColor}
    Bra N.8 - The Wireless Triangle;${refinementColor}
    Bra N.8 - The Wireless Triangle;${refinementColor}
    Add to cart
    S
    M
    L
    + SIZES ↓
  • VIRTUOSE Bra N.9 - Balconette
    KHR 206,351
    See more
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Add to cart
    85B
    90B
    95B
    100B
    85C
    90C
    95C
    100C
    85D
    90D
    95D
    100D
    + SIZES ↓
  • VIRTUOSE Bra N.7 - The Balconette Foulard
    € 47.00
    See more
    Bra N.7 - The Balconette Foulard;${refinementColor}
    Bra N.7 - The Balconette Foulard;${refinementColor}
    Bra N.7 - The Balconette Foulard;${refinementColor}
    Bra N.7 - The Balconette Foulard;${refinementColor}
    Bra N.7 - The Balconette Foulard;${refinementColor}
    Bra N.7 - The Balconette Foulard;${refinementColor}
    Bra N.7 - The Balconette Foulard;${refinementColor}
    Add to cart
    85B
    90B
    95B
    100B
    85C
    90C
    95C
    100C
    85D
    90D
    95D
    100D
    85E
    90E
    95E
    100E
    + SIZES ↓
  • VIRTUOSE Lace Tanga
    € 20.00
    Buy 3 Panties, Get 1 Free!
    See more
    Lace Tanga;${refinementColor}
    Lace Tanga;${refinementColor}
    Lace Tanga;${refinementColor}
    Lace Tanga;${refinementColor}
    Lace Tanga;${refinementColor}
    Lace Tanga;${refinementColor}
    Add to cart
    34
    36
    38
    40
    42
    44
    + SIZES ↓
  • VIRTUOSE Lace Boyshort
    € 22.00
    Buy 3 Panties, Get 1 Free!
    See more
    Lace Boyshort;${refinementColor}
    Lace Boyshort;${refinementColor}
    Lace Boyshort;${refinementColor}
    Lace Boyshort;${refinementColor}
    Lace Boyshort;${refinementColor}
    Lace Boyshort;${refinementColor}
    Add to cart
    36
    38
    40
    42
    44
    46
    + SIZES ↓
  • VIRTUOSE Lace Thong
    € 20.00
    Buy 3 Panties, Get 1 Free!
    See more
    Lace Thong;${refinementColor}
    Lace Thong;${refinementColor}
    Lace Thong;${refinementColor}
    Lace Thong;${refinementColor}
    Lace Thong;${refinementColor}
    Lace Thong;${refinementColor}
    Add to cart
    34
    36
    38
    40
    42
    + SIZES ↓