Name: Sites-ETAM_INT-Site
Brand: ETAM

Launched in 2019, We Care is the Etam Group’s program in support of our sustainable development and social responsibility goals.

OUR COMMITMENTS

#01
WE CARE...
ABOUT
THE PLANET

Favoring natural organic materials, supporting less polluting agriculture and sourcing recycled materials: There are many ways to innovate and contribute to the fight against climate change, the restoration of biodiversity and the protection of the oceans.
The share of WECARE products increased significantly between the Spring and Winter 2020 season from 16% to 22%.

Our environmentally responsible materials

Goal 2025 :

80%

ENVIRONMENTALLY RESPONSIBLE COLLECTIONS

WHAT’S NEXT?

In signing up to the Fashion Pact, we have pledged that 80% of our collections will be environmentally responsible by 2025.
In spring 2020 we will be creating a ready-to-wear capsule collection in collaboration with an environmentally responsible manufacturing and sourcing company.

Goal 2025 :

80%

ENVIRONMENTALLY RESPONSIBLE COLLECTIONS

#02
WE CARE...
ABOUT
WOMEN

We have spent over 100 years working with women through our lingerie and ready-to-wear collections to build their self-confidence and unleash their power. It isn’t by chance that we have made commitments to organizations and groups who support women all over the world through their specific actions.

Our commitment to women

365
DAYS A YEAR

365

DAYS A YEAR

WHAT’S NEXT?

We continue our commitment to these organizations 365 days a year!

Spring 2020 will see the launch of YES! This is our first collection of post-mastectomy bras, featuring specially adapted lines that are both modern and feminine so that women can wear lingerie that they love and that suits their style.

#03
WE CARE...
ABOUT
TRANSPARENCY

Immerse yourself in the heart of our partner factories: discover without filter and in full transparency the backstage of the manufacturing plants of more than 80% of our lingerie products. A direct access to the manufacturing sites instantly in stores and on the website.

Accessible since the end of September 2020 in store by scanning the QR code on the label or directly on etam.com in the product page.

2021 GOAL:

100%

OF OUR PRODUCTS WILL REVEAL
THEIR BEHIND-THE-SCENES MANUFACTURING PROCESS

DID YOU KNOW?

We pay particular attention to the selection and support of our partners. Each factory presented is regularly audited by external consultants and complies with recognized and rigorous international social standards (BSCI, SMETA, SA8000 or ICS).

2021 GOAL:

100%

OF OUR PRODUCTS WILL REVEAL
THEIR BEHIND-THE-SCENES MANUFACTURING PROCESS

PURPOSE: WHY WE PROCESS YOUR DATA	LEGAL BASIS: THE BASIS FOR THE PROCESSING	MORE DETAILS
Process and track your orders for products on the Site	Performance of the contract	To perform the contract of purchase or service level agreement you have entered into with us, issue invoices, process payment of the products you purchase, deliver them to you and organize any returns after the purchase.
		When you use our Try at Home service to purchase products. Please read the "Try at Home Service Terms and Conditions" section of our General Terms and Conditions for more information.
		As part of the purchase, processing and use of a gift card. Please read the "Gift Card" clause in our General Terms and Conditions for more information.
	Consent	Certain processing of your personal data associated with the purchase process, such as the storage of your payment card data for future purchases, is only activated when you give your consent to such processing.
	Legitimate interest	When you make a purchase, we may perform the necessary checks to detect and prevent fraud.
Allow and process your registration as a user of our Platform and/or your loyalty programme membership	Consent Performance of the contract	By creating a user account and/or joining the loyalty programme, you provide certain personal data necessary to identify yourself and gain access to the various features, services and products available to you as a registered user. The processing of your data is therefore required for the general conditions of our Platform.
	Consent Performance of the contract	If you subscribe to our loyalty programme and apply for the installation of your Etam loyalty card in your mobile wallet, i.e. Apple Wallet or Google Pay, you authorize us to provide your identification data (full name and loyalty card number) and information about your purchases of Etam products.
Marketing and marketing research	Consent	If you subscribe to the newsletter, you consent to our processing your data to manage your subscription and/or send you information about our products and/or services, as well as marketing messages through various media, such as e-mail or SMS. If you participate in a contest via the Platform or our social media, you consent to the use of your data in the contest and the delivery of any prizes you have won. Unless you give your express consent, we do not use the data we collect for our own or our trading partners’ advertising. If you agree in advance to the applicable legal terms and conditions (including the social media you use), we will be able to repost any photographs you share publicly or with us on our Platform or social media. With your prior consent, we may record your preferences (such as size or colour) to personalize your Etam experience.
Marketing and marketing research	Legitimate interest	We have a legitimate interest in contacting you by telephone or by post to inform you of our commercial offers, provided you have not objected thereto when collecting your data (please note that you may oppose them at any time by sending an e-mail to privacy@etam.com). Furthermore, unless you disagree, we have a legitimate interest in sending you electronic commercial communications (e.g. SMS or e-mail) if you are already a customer and if such communications concern only products or services similar to those we have already provided to you. In order to adapt our marketing actions to your preferences and needs, provide you with a better service and meet your expectations (personalization of our services through our Platform and messages), we believe that in some cases we have a legitimate interest in profiling the data you provide and the information we have about you from the cookies you have agreed to install on your terminal, including your browsing on the Site, your preferences (language, colour, type of product, etc.) and your shopping history. Functional cookies are essential to your browsing on our Site and allow us to send you an email to offer you the opportunity to recover your unfinished cart if you are a potential or registered customer. Please read Article 5 "Cookies" for more information.
Reply to any questions, requests or claims sent through Customer Service channels.	Performance of the contract	If your request relates to your order or product(s) purchased through our Platform, the processing is necessary for the performance of the contract and the correct provision of the after-sales service.
	Legitimate interest	We believe we have a legitimate interest in processing your personal data as strictly necessary to duly process your requests and complaints and reply to your questions. The data we process may include photographs if you have sent any to us with your request or complaint. For the completion of after-sales service procedures (e.g. gestures of goodwill), we may contact you by SMS or e-mail. When you call our Customer Service, telephone conversations may be recorded for quality assurance and training purposes.
	Legal obligation	If your question relates to the exercise of the rights set out in Article 3 "Your rights" or to a claim concerning our products or services, we must process your data to comply with our legal obligations.
Compile anonymous statistics on site visits	Legitimate interest	We believe we have a legitimate interest in analysing the ergonomics and quality of our Platform in order to improve our users’ experience and offer our customers a better quality Platform. Please read Article 5 "Cookies" for more information.
Conduct customer satisfaction surveys and customer studies.	Legitimate interest	We believe we have a legitimate interest in conducting surveys and studies to analyse our customers’ satisfaction in order to improve the quality of our products and services.
Recruitment management	Performance of the contract (pre-contractual measures) Legitimate interest	We may process and respond to any job application you send us.

TYPE OF PROCESSING	STORAGE PERIOD
Contract management (processing of order, delivery, provision of service or supply of goods, invoices and payments), including the loyalty programme.	Storage for the performance requirements of your contract, and then for the period necessary to establish proof of a right or contract; such data may be archived in accordance with the provisions of the Commercial Code on the storage period for books and documents created in connection with commercial activities and the Consumer Code on the storage of contracts entered into electronically.
Payment bank card data	Erasure once the transaction has been completed, i.e. as soon as payment is actually made, which may be deferred until receipt of the product, plus, where applicable, the 14-day withdrawal period (during which you may change your mind) for purchases on our Site. If you pay by bank card, the card number and date of validity may nevertheless be kept in interim archives as evidence in the event of a possible claim regarding the transaction for a period of 13 months from the date of debit or 15 months in the case of a deferred debit card. Subject to your express and informed consent, your credit card data (except for the visual cryptogram) may be kept longer for payment for future purchases, without exceeding the period required for such purpose. In other words, your data may be stored until your consent is withdrawn and/or your bank card data expires.
Processing our file on actual and potential customers	Storage for 3 years from your last contact with us (for example, for actual customers, a purchase or, for potential customers, a click on a hyperlink sent in an e-mail) or until you withdraw your consent.
Your questions to Customer Service	Storage for the time required to process your question. Recordings of telephone conversations with our Customer Service are kept for a limited period (maximum of 6 months) unless there is an exception (e.g. investigation, fraud or legal reasons).
Your electronic identification data (your connection logs, subject to your agreement and your terminal set-up parameters, through the use of cookies and other trackers on our Site).	Storage in accordance with applicable regulations for a period not exceeding 13 months. For more information on cookies, how they work and how you can disable them, see section "5. Cookies".
For staff recruitment and management	Storage for two years from the last contact with the unsuccessful candidate. If the candidate is selected, the data necessary for staff management shall, as a matter of principle, be stored throughout the employment relationship unless otherwise provided by law or regulations.

Working together for sustainable responsibility

OUR COMMITMENTS

#01 WE CARE... ABOUT THE PLANET

WHAT’S NEXT?

#02 WE CARE... ABOUT WOMEN

WHAT’S NEXT?

#03 WE CARE... ABOUT TRANSPARENCY

DID YOU KNOW?

#01
WE CARE...
ABOUT
THE PLANET

#02
WE CARE...
ABOUT
WOMEN

#03
WE CARE...
ABOUT
TRANSPARENCY