J'ETAM

PURE

A radical minimalism where transparencies and second-skin materials redefine the essentials.
Airy tulle, soft cotton and innovative microfibres create a contemporary vision of sensual comfort.
Pure fit, Pure Soft, Pure Shape... our essentials become icons.

72 Products

  • Standard size

    • XS
    • S
    • M
    • L
    • XL
    • 2XL
    • 32DD (E)
    • 34DD (E)
    • 36DD (E)
    • 38DD (E)
    • 3XL
    • 40DD (E)
    • 40DDD (F)

  • Bra cup A

    • 32A
    • 34A
    • 36A

  • Bra cup B

    • 30B
    • 32B
    • 34B
    • 36B
    • 38B

  • Bra cup C

    • 32C
    • 34C
    • 36C
    • 38C

  • Bra cup D

    • 32D
    • 34D
    • 36D
    • 38D
    • 40D
72 products found
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  • PURE FIT® Bra N.4 - The Lightly Lined
    R 660.00
    See more
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}

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    70A
    75A
    30A
    32A
    34A
    36A
    38A
    75B
    30B
    32B
    34B
    36B
    38B
    40B
    75C
    30C
    32C
    34C
    36C
    38C
    40C
    75D
    30D
    32D
    34D
    36D
    38D
    40D
    42D
    30DD (E)
    32DD (E)
    34DD (E)
    36DD (E)
    38DD (E)
    40DD (E)
    42DD (E)
    65F
    70F
    75F
    30DDD (F)
    32DDD (F)
    34DDD (F)
    36DDD (F)
    38DDD (F)
    40DDD (F)
    42DDD (F)
    32G
    + SIZES ↓
  • PURE FIT® Microfibre Boyshort
    R 220.00
    Buy 3 Panties, Get 1 Free!
    See more
    Microfibre Boyshort;${refinementColor}
    Microfibre Boyshort;${refinementColor}
    Microfibre Boyshort;${refinementColor}
    Microfibre Boyshort;${refinementColor}
    Microfibre Boyshort;${refinementColor}
    Microfibre Boyshort;${refinementColor}

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    XS
    S
    M
    L
    XL
    2XL
    3XL
    + SIZES ↓
  • PURE SOFT Microfibre Bralette
    £ 21.00
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    Microfibre Bralette;${refinementColor}
    Microfibre Bralette;${refinementColor}
    Microfibre Bralette;${refinementColor}
    Microfibre Bralette;${refinementColor}
    Microfibre Bralette;${refinementColor}
    Microfibre Bralette;${refinementColor}

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    XS
    S
    M
    L
    XL
    + SIZES ↓
  • PURE SOFT Microfibre Brief
    £ 8.00
    Buy 3 Panties, Get 1 Free!
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    Microfibre Brief;${refinementColor}
    Microfibre Brief;${refinementColor}
    Microfibre Brief;${refinementColor}
    Microfibre Brief;${refinementColor}
    Microfibre Brief;${refinementColor}
    Microfibre Brief;${refinementColor}

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    2XS
    XS
    S
    M
    L
    XL
    + SIZES ↓
  • PURE GLOW Wireless Triangle Bra
    £ 26.00
    See more
    Wireless Triangle Bra;${refinementColor}
    Wireless Triangle Bra;${refinementColor}
    Wireless Triangle Bra;${refinementColor}
    Wireless Triangle Bra;${refinementColor}
    Wireless Triangle Bra;${refinementColor}
    Wireless Triangle Bra;${refinementColor}

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    Add to cart
    30B
    32B
    34B
    36B
    32C
    34C
    36C
    32D
    34D
    36D
    38D
    + SIZES ↓
  • PURE GLOW Microfiber Boyshort
    MOP$ 135.00
    Buy 3 Panties, Get 1 Free!
    See more
    Microfiber Boyshort;${refinementColor}
    Microfiber Boyshort;${refinementColor}
    Microfiber Boyshort;${refinementColor}
    Microfiber Boyshort;${refinementColor}
    Microfiber Boyshort;${refinementColor}

    Seen On Liveshow

    Add to cart
    XS
    S
    M
    L
    XL
    + SIZES ↓
  • PURE GLOW Bra N.4 - The Lightly Lined
    MOP$ 340.00
    See more
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}

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    32A
    34A
    36A
    32B
    34B
    36B
    32C
    34C
    36C
    32D
    34D
    36D
    38D
    + SIZES ↓
  • PURE GLOW Microfiber Tanga
    MOP$ 105.00
    Buy 3 Panties, Get 1 Free!
    See more
    Microfiber Tanga;${refinementColor}
    Microfiber Tanga;${refinementColor}
    Microfiber Tanga;${refinementColor}
    Microfiber Tanga;${refinementColor}
    Microfiber Tanga;${refinementColor}

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    XS
    S
    M
    L
    XL
    + SIZES ↓
  • PURE MESH PLUS Wireless triangle bra in mesh
    MOP$ 265.00
    See more
    Wireless triangle bra in mesh;${refinementColor}
    Wireless triangle bra in mesh;${refinementColor}
    Wireless triangle bra in mesh;${refinementColor}
    Wireless triangle bra in mesh;${refinementColor}
    Wireless triangle bra in mesh;${refinementColor}
    Wireless triangle bra in mesh;${refinementColor}

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    32B
    34B
    36B
    32C
    34C
    36C
    32D
    34D
    36D
    + SIZES ↓
  • PURE MESH Mesh Brief
    MOP$ 135.00
    Buy 3 Panties, Get 1 Free!
    See more
    Mesh Brief;${refinementColor}
    Mesh Brief;${refinementColor}
    Mesh Brief;${refinementColor}
    Mesh Brief;${refinementColor}
    Mesh Brief;${refinementColor}

    Seen On Liveshow

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    XS
    S
    M
    L
    XL
    + SIZES ↓
  • PURE MESH Balconette Bra
    MOP$ 310.00
    See more
    Balconette Bra;${refinementColor}
    Balconette Bra;${refinementColor}
    Balconette Bra;${refinementColor}
    Balconette Bra;${refinementColor}
    Balconette Bra;${refinementColor}
    Balconette Bra;${refinementColor}
    Balconette Bra;${refinementColor}

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    32B
    34B
    36B
    32C
    34C
    36C
    38C
    32D
    34D
    36D
    38D
    40D
    + SIZES ↓
  • PURE MESH Mesh thong
    kr 125.00
    Buy 3 Panties, Get 1 Free!
    See more
    Mesh thong;${refinementColor}
    Mesh thong;${refinementColor}
    Mesh thong;${refinementColor}
    Mesh thong;${refinementColor}
    Mesh thong;${refinementColor}
    Mesh thong;${refinementColor}

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    XS
    S
    M
    L
    XL
    + SIZES ↓
  • PURE MESH PLUS Wireless triangle bra in mesh
    NZ$ 66.00
    See more
    Wireless triangle bra in mesh;${refinementColor}
    Wireless triangle bra in mesh;${refinementColor}
    Wireless triangle bra in mesh;${refinementColor}
    Wireless triangle bra in mesh;${refinementColor}
    Wireless triangle bra in mesh;${refinementColor}
    Wireless triangle bra in mesh;${refinementColor}

    Seen On Liveshow

    Add to cart
    32B
    34B
    36B
    32C
    34C
    36C
    32D
    34D
    36D
    + SIZES ↓
  • PURE MESH Mesh Thong
    NZ$ 33.00
    Buy 3 Panties, Get 1 Free!
    See more
    Mesh Thong;${refinementColor}
    Mesh Thong;${refinementColor}
    Mesh Thong;${refinementColor}
    Mesh Thong;${refinementColor}
    Mesh Thong;${refinementColor}
    Mesh Thong;${refinementColor}

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    XS
    S
    M
    L
    XL
    + SIZES ↓
  • PURE MESH Bra N.2 - The Plunge Push-up
    NZ$ 76.00
    See more
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}

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    32B
    34B
    36B
    32C
    34C
    36C
    38C
    32D
    34D
    36D
    38D
    40D
    + SIZES ↓
  • PURE MESH Mesh brief
    NZ$ 33.00
    Buy 3 Panties, Get 1 Free!
    See more
    Mesh brief;${refinementColor}
    Mesh brief;${refinementColor}
    Mesh brief;${refinementColor}
    Mesh brief;${refinementColor}
    Mesh brief;${refinementColor}

    Seen On Liveshow

    Add to cart
    XS
    S
    M
    L
    XL
    + SIZES ↓
  • PURE GLOW Wireless Triangle Bra
    NZ$ 83.00
    See more
    Wireless Triangle Bra;${refinementColor}
    Wireless Triangle Bra;${refinementColor}
    Wireless Triangle Bra;${refinementColor}
    Wireless Triangle Bra;${refinementColor}
    Wireless Triangle Bra;${refinementColor}
    Wireless Triangle Bra;${refinementColor}

    Seen On Liveshow

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    30B
    32B
    34B
    36B
    32C
    34C
    36C
    32D
    34D
    36D
    38D
    + SIZES ↓
  • PURE GLOW Microfiber Boyshort
    NZ$ 33.00
    Buy 3 Panties, Get 1 Free!
    See more
    Microfiber Boyshort;${refinementColor}
    Microfiber Boyshort;${refinementColor}
    Microfiber Boyshort;${refinementColor}
    Microfiber Boyshort;${refinementColor}
    Microfiber Boyshort;${refinementColor}

    Seen On Liveshow

    Add to cart
    XS
    S
    M
    L
    XL
    + SIZES ↓
  • PURE GLOW Bra N.4 - The Lightly Lined
    NZ$ 83.00
    See more
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}

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    32A
    34A
    36A
    32B
    34B
    36B
    32C
    34C
    36C
    32D
    34D
    36D
    38D
    + SIZES ↓
  • PURE GLOW Microfiber Tanga
    NZ$ 25.00
    Buy 3 Panties, Get 1 Free!
    See more
    Microfiber Tanga;${refinementColor}
    Microfiber Tanga;${refinementColor}
    Microfiber Tanga;${refinementColor}
    Microfiber Tanga;${refinementColor}
    Microfiber Tanga;${refinementColor}

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    XS
    S
    M
    L
    XL
    + SIZES ↓
  • PURE GLOW Shiny effect triangle bra
    NZ$ 83.00
    See more
    Shiny effect triangle bra;${refinementColor}
    Shiny effect triangle bra;${refinementColor}
    Shiny effect triangle bra;${refinementColor}
    Shiny effect triangle bra;${refinementColor}
    Shiny effect triangle bra;${refinementColor}
    Shiny effect triangle bra;${refinementColor}
    Shiny effect triangle bra;${refinementColor}

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    30B
    32B
    34B
    36B
    32C
    34C
    36C
    32D
    34D
    36D
    38D
    + SIZES ↓
  • PURE GLOW Microfiber Tanga
    UZS 146,595
    Buy 3 Panties, Get 1 Free!
    See more
    Microfiber Tanga;${refinementColor}
    Microfiber Tanga;${refinementColor}
    Microfiber Tanga;${refinementColor}
    Microfiber Tanga;${refinementColor}
    Microfiber Tanga;${refinementColor}
    Microfiber Tanga;${refinementColor}

    Seen On Liveshow

    Add to cart
    XS
    S
    M
    L
    XL
    + SIZES ↓
  • PURE GLOW Bra N.4 - The Lightly Lined Bra
    UZS 484,101
    See more
    Bra N.4 - The Lightly Lined Bra;${refinementColor}
    Bra N.4 - The Lightly Lined Bra;${refinementColor}
    Bra N.4 - The Lightly Lined Bra;${refinementColor}
    Bra N.4 - The Lightly Lined Bra;${refinementColor}
    Bra N.4 - The Lightly Lined Bra;${refinementColor}
    Bra N.4 - The Lightly Lined Bra;${refinementColor}
    Bra N.4 - The Lightly Lined Bra;${refinementColor}
    Bra N.4 - The Lightly Lined Bra;${refinementColor}
    Bra N.4 - The Lightly Lined Bra;${refinementColor}

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    32A
    34A
    36A
    32B
    34B
    36B
    32C
    34C
    36C
    32D
    34D
    36D
    38D
    + SIZES ↓
  • PURE GLOW Microfiber Boyshort
    MGA 73,768
    Buy 3 Panties, Get 1 Free!
    See more
    Microfiber Boyshort;${refinementColor}
    Microfiber Boyshort;${refinementColor}
    Microfiber Boyshort;${refinementColor}
    Microfiber Boyshort;${refinementColor}
    Microfiber Boyshort;${refinementColor}

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    XS
    S
    M
    L
    XL
    + SIZES ↓
  • PURE MESH PLUS Wireless Triangle Bra Tulle
    MGA 147,593
    See more
    Wireless Triangle Bra Tulle;${refinementColor}
    Wireless Triangle Bra Tulle;${refinementColor}
    Wireless Triangle Bra Tulle;${refinementColor}
    Wireless Triangle Bra Tulle;${refinementColor}
    Wireless Triangle Bra Tulle;${refinementColor}
    Wireless Triangle Bra Tulle;${refinementColor}

    Seen On Liveshow

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    32B
    34B
    36B
    32C
    34C
    36C
    32D
    34D
    36D
    + SIZES ↓
  • PURE MESH Tulle Brief
    MGA 73,768
    Buy 3 Panties, Get 1 Free!
    See more
    Tulle Brief;${refinementColor}
    Tulle Brief;${refinementColor}
    Tulle Brief;${refinementColor}
    Tulle Brief;${refinementColor}
    Tulle Brief;${refinementColor}

    Seen On Liveshow

    Add to cart
    XS
    S
    M
    L
    XL
    + SIZES ↓
  • PURE MESH Bra N.2 - The Plunge Push-up
    MGA 170,308
    See more
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}

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    Add to cart
    32B
    34B
    36B
    32C
    34C
    36C
    38C
    32D
    34D
    36D
    38D
    40D
    + SIZES ↓
  • PURE MESH Tulle Brief
    MGA 73,768
    Buy 3 Panties, Get 1 Free!
    See more
    Tulle Brief;${refinementColor}
    Tulle Brief;${refinementColor}
    Tulle Brief;${refinementColor}
    Tulle Brief;${refinementColor}
    Tulle Brief;${refinementColor}

    BestSeller

    Seen On Liveshow

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    XS
    S
    M
    L
    XL
    + SIZES ↓
  • PURE MESH Bra N.2 - The Plunge Push-up
    MGA 170,308
    See more
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}

    Seen On Liveshow

    Add to cart
    32B
    34B
    36B
    32C
    34C
    36C
    38C
    32D
    34D
    36D
    38D
    40D
    + SIZES ↓
  • PURE MESH Tulle Thong
    MGA 73,768
    Buy 3 Panties, Get 1 Free!
    See more
    Tulle Thong;${refinementColor}
    Tulle Thong;${refinementColor}
    Tulle Thong;${refinementColor}
    Tulle Thong;${refinementColor}
    Tulle Thong;${refinementColor}
    Tulle Thong;${refinementColor}

    Seen On Liveshow

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    XS
    S
    M
    L
    XL
    + SIZES ↓