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SUPPORTING WOMEN IN EVERYTHING THEY DO IN LIFE
AND HELPING THEM STRIVE FOR FREEDOM.
For more than 100 years, we have supported women--all women--in their everyday lives by designing collections that combine style, comfort, and innovation to enhance every body type. We work closely with non-profits year-round on concrete, community-based projects.
DIVERSITY
& INCLUSIVENESS
FREEDOM
& SOLIDARITY
DIVERSITY
& INCLUSIVENESS
All women are beautiful, and we believe in the power of lingerie to help women feel free in mind and body.
Our collections reflect the diversity of our world and are designed for broad appeal, supporting women in everything they do:
from small to large cups, and from cotton training bras to maternity bras.
LOVE YOUR CURVES OUR LARGE CUP COLLECTION
Because curves should never be a barrier, we’ve poured all our lingerie-making craftsmanship into creating something for all bust sizes.
The Love Your Curves collection, the result of months of research and development in our workshops, is specifically designed for D, E, F and G cups.
It combines superb support with sex appeal and an irresistible color range.
1
63 SIZES of bras, from
2
8 SIZES of panties, from 34 to 48
This collection was specially designed for mothers and mothers-to-be who want lingerie that combines comfort and style.
Bras with nursing clips and ultra-comfortable stretch materials are must-haves before, during, and after pregnancy.
Etam is proud to offer its first underwear collection designed for everybody.
Setting aside traditional norms, the neutral cuts of this line put comfort and wellness first and ignore gender completely.
Because we are committed to supporting all women, through the best times and the hardest times, we created launching YES!
Our first collection of specially designed post-mastectomy bras and swimwear was developed jointly by women who have undergone an operation and our team of lingerie experts.
PERIOD-PROOF PANTIES OUR COLLECTION OF PERIOD PANTIES
Launched in 2021, our period panties have already improved the daily lives of thousands of women.
These panties haven’t changed a bit, yet they change everything. They look like all our other panties except for one little thing: ultra-absorbent, washable, and reusable, they represent an environmentally-friendly alternative to disposable menstrual products that generate tons of waste each year.
PURE FIT
SKIN TONE LINGERIE
COLLECTIONS
Available in a range of shades, these collections of bras, panties, and shapewear give all women the option to wear discreet undergarments that match their skin tone.
Launched in 2021, our period panties have already improved the daily lives of thousands of women.
These panties haven’t changed a bit, yet they change everything. They look like all our other panties except for one little thing: ultra-absorbent, washable, and reusable, they represent an environmentally-friendly alternative to disposable menstrual products that generate tons of waste each year.
Available in a range of shades, these collections of bras, panties, and shapewear give all women the option to wear discreet undergarments that match their skin tone.
FREEDOM
& SOLIDARITY
We work alongside our partners year-round to support women through concrete and community-based projects. Our initiatives with non-profit partners working to support greater freedom for women include workshops, charity events and fundraisers.
COMMITTED TO WOMEN'S SOLIDARITY
SOLIDARITY POUCHES
All profits from our gift bags are donated to SOLIDARITÉ FEMMES. Thanks to your mobilization, since 2018: More than 18,000 women have been listened to, informed, helped and guided by the 3919 emergency listening service.
BLACK FRIDAY GIVING EVENT
SUPPORTING WOMEN IN NEED
This year, Etam offered more than just a discount. For every Black Friday item purchased, 1 new item was donated to the Solidarité Femmes association, supporting women in need. More than 10,000 people participated in this initiative - THANK YOU! Your generosity allows us to give 2,605 bras, 4,432 panties, 3,714 ready-to-wear pieces and 3,516 pajamas to help these women in need
LET'S CHANGE THE RULES
WITH RÈGLES ÉLÉMENTAIRES
The launch of our menstrual panties was marked by a fundraising operation for the benefit of RÈGLES ÉLÉMENTAIRES, an association that raises awareness of menstruation among the younger generation. Thanks to your mobilization, many awareness workshops have already been financed. In addition to these workshops, Etam has organized "Engaged Talks" in stores throughout the year to break the taboo of menstruation and to free up the floor for discussion with good humor and kindness.
A PINK INTERLUDE
WITH Tout le monde contre le cancer
Thanks to the sale of tote bags in aid of the association TOUT LE MONDE CONTRE LE CANCER, which works to bring moments of joy to cancer patients, many beneficiaries were able to experience - in private - a comforting lingerie session with a selection from the Yes! range, and not only!
GIRLS' EDUCATION
WITH Toutes à l’école
"Let's raise a finger for education": each new school year is an opportunity to offer rounding up at the cash register. TOUTES À L'ÉCOLE works to educate the most disadvantaged girls in the world. Thanks to your mobilization, a boarding school was created in 2021 in Cambodia to educate more than 260 girls.
COMMITTED TO WOMEN'S SOLIDARITY SOLIDARITY POUCHES
All profits from our gift bags are donated to SOLIDARITÉ FEMMES. Thanks to your mobilization, since 2018: More than 18,000 women have been listened to, informed, helped and guided by the 3919 emergency listening service.
BLACK FRIDAY GIVING EVENT
This year, Etam offered more than just a discount. For every Black Friday item purchased, 1 new item was donated to the Solidarité Femmes association, supporting women in need. More than 14,000 people participated in this initiative - THANK YOU! Your generosity allows us to give 2,605 bras, 4,432 panties, 3,714 ready-to-wear pieces and 3,516 pajamas to help these women in need
LET'S CHANGE THE RULES WITH Règles élémentaires
The launch of our menstrual panties was marked by a fundraising operation for the benefit of RÈGLES ÉLÉMENTAIRES, an association that raises awareness of menstruation among the younger generation. Thanks to your mobilization, many awareness workshops have already been financed. In addition to these workshops, Etam has organized "Engaged Talks" in stores throughout the year to break the taboo of menstruation and to free up the floor for discussion with good humor and kindness.
Une parenthèse rose WITH Tout le monde contre le cancer
Thanks to the sale of tote bags in aid of the association TOUT LE MONDE CONTRE LE CANCER, which works to bring moments of joy to cancer patients, many beneficiaries were able to experience - in private - a comforting lingerie session with a selection from the Yes! range, and not only!
GIRLS' EDUCATION WITH Toutes à l’école
"Let's raise a finger for education": each new school year is an opportunity to offer rounding up at the cash register. TOUTES À L'ÉCOLE works to educate the most disadvantaged girls in the world. Thanks to your mobilization, a boarding school was created in 2021 in Cambodia to educate more than 260 girls.
