J'ETAM

LIVE SHOW 2025
SEPTEMBER 30th – 9PM (French Time)

Etam is opening a new chapter with the 17th edition of its iconic Live Show. More than just a runway, it’s a one-of-a-kind experience that pushes boundaries and reimagines the connection between lingerie, fashion, and culture.

Save the date

J’ETAM LIVE SHOW
September 30th at 9pm (French Time)
Palais brongniart

Etam is opening a new chapter with the 17th edition of its iconic Live Show. More than just a runway, it’s a one-of-a-kind experience that pushes boundaries and reimagines the connection between lingerie, fashion, and culture.

Save the date

Image sequence 1 Image sequence 2 Image sequence 3

J’ETAM LIVE SHOW

September 30th at 9pm (French Time)

Palais brongniart

J’ETAM.
A manifesto, a declaration of love. A word invented, tender and rebellious, a fusion of "I love you" and "ETAM," which has become the intimate language of today's women.

Driven by the creative vision of Olivier Leone and the Pragma agency, the Live Show 2025 brings the J’ETAM manifesto to life, in a staging designed as a true visual narrative.

video

CREATIVE DIRECTION: OLIVIER LEONE

AGENCY: PRAGMA

PHOTOGRAPHER: BRIANNA CAPOZZI

STYLIST: VANESSA REID

MAKEUP: LUCY BRIDGE

HAIR: CLAIRE GRECH

picture

CREATIVE DIRECTION: OLIVIER LEONE

AGENCY: PRAGMA

PHOTOGRAPHER: BRIANNA CAPOZZI

STYLIST: VANESSA REID

MAKEUP: LUCY BRIDGE

HAIR: CLAIRE GRECH

Preview

192 Products

  • Standard size

    • XS
    • S
    • M
    • L
    • XL
    • 34
    • 36
    • 38
    • 40
    • 42
    • 44
    • 46

  • Bra cup A

    • 85A
    • 90A
    • 95A

  • Bra cup B

    • 100B
    • 80B
    • 85B
    • 90B
    • 95B

  • Bra cup C

    • 100C
    • 85C
    • 90C
    • 95C

  • Bra cup D

    • 85D
    • 90D
    • 95D
    • 100D

  • Bra cup E

    • 100E
    • 105E
    • 85E
    • 90E
    • 95E
192 products found
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  • SYMBIOSE Bra N.9 - Balconette
    BGN 61.00
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Add to cart
    85B
    90B
    95B
    100B
    85C
    90C
    95C
    85D
    90D
    95D
    100D
    + SIZES ↓
  • SYMBIOSE Tulle Tanga
    BGN 31.00
    Buy 3 Panties, Get 1 Free!
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    Tulle Tanga;${refinementColor}
    Tulle Tanga;${refinementColor}
    Tulle Tanga;${refinementColor}
    Tulle Tanga;${refinementColor}
    Tulle Tanga;${refinementColor}
    Tulle Tanga;${refinementColor}
    Tulle Tanga;${refinementColor}
    Tulle Tanga;${refinementColor}
    Add to cart
    34
    36
    38
    40
    42
    44
    + SIZES ↓
  • SYMBIOSE Bra N.9 - Balconette
    BGN 74.00
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Add to cart
    85B
    90B
    95B
    85C
    90C
    95C
    85D
    90D
    95D
    100D
    + SIZES ↓
  • SYMBIOSE Tulle Boyshort
    BGN 35.00
    Buy 3 Panties, Get 1 Free!
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    Tulle Boyshort;${refinementColor}
    Tulle Boyshort;${refinementColor}
    Tulle Boyshort;${refinementColor}
    Tulle Boyshort;${refinementColor}
    Tulle Boyshort;${refinementColor}
    Tulle Boyshort;${refinementColor}
    Tulle Boyshort;${refinementColor}
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    36
    38
    40
    42
    44
    46
    + SIZES ↓
  • SYMBIOSE Tulle Bodysuit
    BGN 80.00
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    Tulle Bodysuit;${refinementColor}
    Tulle Bodysuit;${refinementColor}
    Tulle Bodysuit;${refinementColor}
    Tulle Bodysuit;${refinementColor}
    Tulle Bodysuit;${refinementColor}
    Tulle Bodysuit;${refinementColor}
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    85B
    90B
    95B
    85C
    90C
    95C
    85D
    90D
    95D
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  • SYMBIOSE Tulle Bodysuit
    BGN 80.00
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    Tulle Bodysuit;${refinementColor}
    Tulle Bodysuit;${refinementColor}
    Tulle Bodysuit;${refinementColor}
    Tulle Bodysuit;${refinementColor}
    Tulle Bodysuit;${refinementColor}
    Tulle Bodysuit;${refinementColor}
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    85B
    90B
    95B
    85C
    90C
    95C
    85D
    90D
    95D
    + SIZES ↓
  • SYMBIOSE Balconette Bra
    BGN 61.00
    See more
    Balconette Bra;${refinementColor}
    Balconette Bra;${refinementColor}
    Balconette Bra;${refinementColor}
    Balconette Bra;${refinementColor}
    Balconette Bra;${refinementColor}
    Balconette Bra;${refinementColor}
    Balconette Bra;${refinementColor}
    Balconette Bra;${refinementColor}
    Add to cart
    85B
    90B
    95B
    85C
    90C
    95C
    85D
    90D
    95D
    100D
    + SIZES ↓
  • SYMBIOSE Polka Dot Tanga
    BGN 31.00
    Buy 3 Panties, Get 1 Free!
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    Polka Dot Tanga;${refinementColor}
    Polka Dot Tanga;${refinementColor}
    Polka Dot Tanga;${refinementColor}
    Polka Dot Tanga;${refinementColor}
    Polka Dot Tanga;${refinementColor}
    Polka Dot Tanga;${refinementColor}
    Polka Dot Tanga;${refinementColor}
    Polka Dot Tanga;${refinementColor}
    Add to cart
    34
    36
    38
    40
    42
    44
    + SIZES ↓
  • ENVOLEE Soutien-gorge N.9 - Balconnet en broderie
    BGN 82.00
    See more
    Soutien-gorge N.9 - Balconnet en broderie;${refinementColor}
    Soutien-gorge N.9 - Balconnet en broderie;${refinementColor}
    Soutien-gorge N.9 - Balconnet en broderie;${refinementColor}
    Soutien-gorge N.9 - Balconnet en broderie;${refinementColor}
    Soutien-gorge N.9 - Balconnet en broderie;${refinementColor}
    Soutien-gorge N.9 - Balconnet en broderie;${refinementColor}
    Soutien-gorge N.9 - Balconnet en broderie;${refinementColor}
    Add to cart
    85A
    90A
    95A
    85B
    90B
    95B
    100B
    85C
    90C
    95C
    100C
    85D
    90D
    95D
    100D
    85E
    90E
    95E
    100E
    105E
    + SIZES ↓
  • ENVOLEE Tanga en broderie
    BGN 35.00
    Buy 3 Panties, Get 1 Free!
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    Tanga en broderie;${refinementColor}
    Tanga en broderie;${refinementColor}
    Tanga en broderie;${refinementColor}
    Tanga en broderie;${refinementColor}
    Tanga en broderie;${refinementColor}
    Tanga en broderie;${refinementColor}
    Add to cart
    34
    36
    38
    40
    42
    44
    + SIZES ↓
  • PURE GLOW Bra N.4 - The Lightly Lined Bra
    BGN 68.00
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    Bra N.4 - The Lightly Lined Bra;${refinementColor}
    Bra N.4 - The Lightly Lined Bra;${refinementColor}
    Bra N.4 - The Lightly Lined Bra;${refinementColor}
    Bra N.4 - The Lightly Lined Bra;${refinementColor}
    Bra N.4 - The Lightly Lined Bra;${refinementColor}
    Bra N.4 - The Lightly Lined Bra;${refinementColor}
    Bra N.4 - The Lightly Lined Bra;${refinementColor}
    Bra N.4 - The Lightly Lined Bra;${refinementColor}
    Bra N.4 - The Lightly Lined Bra;${refinementColor}
    Add to cart
    85A
    90A
    95A
    85B
    90B
    95B
    85C
    90C
    95C
    85D
    90D
    95D
    100D
    + SIZES ↓
  • PURE GLOW Microfiber Tanga
    BGN 21.00
    Buy 3 Panties, Get 1 Free!
    Microfiber Tanga;${refinementColor}
    Microfiber Tanga;${refinementColor}
    Microfiber Tanga;${refinementColor}
    Microfiber Tanga;${refinementColor}
    Microfiber Tanga;${refinementColor}
    Microfiber Tanga;${refinementColor}
    Add to cart
    XS
    S
    M
    L
    XL
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  • NIGHTFALL TEMP Soutien-gorge N.9 - Balconnet en dentelle
    BGN 225.00
    See more
    Soutien-gorge N.9 - Balconnet en dentelle;${refinementColor}
    Soutien-gorge N.9 - Balconnet en dentelle;${refinementColor}
    Soutien-gorge N.9 - Balconnet en dentelle;${refinementColor}
    Soutien-gorge N.9 - Balconnet en dentelle;${refinementColor}
    Soutien-gorge N.9 - Balconnet en dentelle;${refinementColor}
    Soutien-gorge N.9 - Balconnet en dentelle;${refinementColor}
    Add to cart
    85B
    90B
    95B
    85C
    90C
    95C
    + SIZES ↓
  • NIGHTFALL TEMP Tanga en dentelle
    BGN 115.00
    Buy 3 Panties, Get 1 Free!
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    Tanga en dentelle;${refinementColor}
    Tanga en dentelle;${refinementColor}
    Tanga en dentelle;${refinementColor}
    Tanga en dentelle;${refinementColor}
    Tanga en dentelle;${refinementColor}
    Tanga en dentelle;${refinementColor}
    Add to cart
    34
    36
    38
    40
    42
    44
    + SIZES ↓
  • WHISPER OF DES Soutien-gorge triangle en broderie perlée
    BGN 145.00
    See more
    Soutien-gorge triangle en broderie perlée;${refinementColor}
    Soutien-gorge triangle en broderie perlée;${refinementColor}
    Soutien-gorge triangle en broderie perlée;${refinementColor}
    Soutien-gorge triangle en broderie perlée;${refinementColor}
    Soutien-gorge triangle en broderie perlée;${refinementColor}
    Soutien-gorge triangle en broderie perlée;${refinementColor}

    Low stock

    Add to cart
    S
    M
    L
    + SIZES ↓
  • WHISPER OF DES Tanga en broderie perlée
    BGN 115.00
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    Tanga en broderie perlée;${refinementColor}
    Tanga en broderie perlée;${refinementColor}
    Tanga en broderie perlée;${refinementColor}
    Tanga en broderie perlée;${refinementColor}
    Tanga en broderie perlée;${refinementColor}
    Tanga en broderie perlée;${refinementColor}
    Add to cart
    34
    36
    38
    40
    42
    44
    + SIZES ↓
  • ENVOLEE Soutien-gorge N.2 - Le push-up plongeant details brodés
    BGN 88.00
    Soutien-gorge N.2 - Le push-up plongeant details brodés;${refinementColor}
    Soutien-gorge N.2 - Le push-up plongeant details brodés;${refinementColor}
    Soutien-gorge N.2 - Le push-up plongeant details brodés;${refinementColor}
    Soutien-gorge N.2 - Le push-up plongeant details brodés;${refinementColor}
    Soutien-gorge N.2 - Le push-up plongeant details brodés;${refinementColor}
    Soutien-gorge N.2 - Le push-up plongeant details brodés;${refinementColor}
    Add to cart
    80A
    85A
    90A
    95A
    85B
    90B
    95B
    100B
    85C
    90C
    95C
    100C
    85D
    90D
    95D
    100D
    + SIZES ↓
  • ENVOLEE Hipster en broderie
    BGN 39.00
    Buy 3 Panties, Get 1 Free!
    Hipster en broderie;${refinementColor}
    Hipster en broderie;${refinementColor}
    Hipster en broderie;${refinementColor}
    Hipster en broderie;${refinementColor}
    Hipster en broderie;${refinementColor}
    Hipster en broderie;${refinementColor}
    Add to cart
    36
    38
    40
    42
    44
    46
    + SIZES ↓
  • DALHIA Embroidered Tanga
    BGN 35.00
    Buy 3 Panties, Get 1 Free!
    Embroidered Tanga;${refinementColor}
    Embroidered Tanga;${refinementColor}
    Embroidered Tanga;${refinementColor}
    Embroidered Tanga;${refinementColor}
    Embroidered Tanga;${refinementColor}
    Embroidered Tanga;${refinementColor}
    Embroidered Tanga;${refinementColor}

    New

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    34
    36
    38
    40
    42
    44
    + SIZES ↓
  • DALHIA Bra N.9 - Balconette
    BGN 82.00
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}
    Bra N.9 - Balconette;${refinementColor}

    New

    Add to cart
    85B
    90B
    95B
    85C
    90C
    95C
    85D
    90D
    95D
    100D
    85E
    90E
    95E
    100E
    105E
    + SIZES ↓
  • DALHIA Triangle bra with embroidery
    BGN 74.00
    Triangle bra with embroidery;${refinementColor}
    Triangle bra with embroidery;${refinementColor}
    Triangle bra with embroidery;${refinementColor}
    Triangle bra with embroidery;${refinementColor}
    Triangle bra with embroidery;${refinementColor}
    Triangle bra with embroidery;${refinementColor}
    Triangle bra with embroidery;${refinementColor}
    Triangle bra with embroidery;${refinementColor}

    New

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    S
    M
    L
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  • DALHIA Boyshort with embroidery
    BGN 39.00
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    Boyshort with embroidery;${refinementColor}
    Boyshort with embroidery;${refinementColor}
    Boyshort with embroidery;${refinementColor}
    Boyshort with embroidery;${refinementColor}
    Boyshort with embroidery;${refinementColor}
    Boyshort with embroidery;${refinementColor}
    Boyshort with embroidery;${refinementColor}

    New

    Add to cart
    36
    38
    40
    42
    44
    46
    + SIZES ↓
  • LOVE AFFAIR Bra No. 9 - The Balconette Bra
    BGN 82.00
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    Bra No. 9 - The Balconette Bra;${refinementColor}
    Bra No. 9 - The Balconette Bra;${refinementColor}
    Bra No. 9 - The Balconette Bra;${refinementColor}
    Bra No. 9 - The Balconette Bra;${refinementColor}
    Bra No. 9 - The Balconette Bra;${refinementColor}
    Bra No. 9 - The Balconette Bra;${refinementColor}
    Bra No. 9 - The Balconette Bra;${refinementColor}
    Bra No. 9 - The Balconette Bra;${refinementColor}
    Add to cart
    85B
    90B
    95B
    85C
    90C
    95C
    85D
    90D
    95D
    100D
    + SIZES ↓
  • LOVE AFFAIR Embroidered Tulle Tanga
    BGN 35.00
    Buy 3 Panties, Get 1 Free!
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    Embroidered Tulle Tanga;${refinementColor}
    Embroidered Tulle Tanga;${refinementColor}
    Embroidered Tulle Tanga;${refinementColor}
    Embroidered Tulle Tanga;${refinementColor}
    Embroidered Tulle Tanga;${refinementColor}
    Embroidered Tulle Tanga;${refinementColor}
    Add to cart
    34
    36
    38
    40
    42
    44
    + SIZES ↓
  • VOLAGE Tulle Bra
    BGN 88.00
    Tulle Bra;${refinementColor}
    Tulle Bra;${refinementColor}
    Tulle Bra;${refinementColor}
    Tulle Bra;${refinementColor}
    Tulle Bra;${refinementColor}
    Tulle Bra;${refinementColor}
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    85B
    90B
    95B
    85C
    90C
    95C
    85D
    90D
    95D
    100D
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  • VOLAGE Thong with prints
    BGN 35.00
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    Thong with prints;${refinementColor}
    Thong with prints;${refinementColor}
    Thong with prints;${refinementColor}
    Thong with prints;${refinementColor}
    Thong with prints;${refinementColor}
    Thong with prints;${refinementColor}
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    34
    36
    38
    40
    42
    + SIZES ↓
  • NAYADE Soutien-gorge N.9 - Balconnet en broderie
    BGN 82.00
    Soutien-gorge N.9 - Balconnet en broderie;${refinementColor}
    Soutien-gorge N.9 - Balconnet en broderie;${refinementColor}
    Soutien-gorge N.9 - Balconnet en broderie;${refinementColor}
    Soutien-gorge N.9 - Balconnet en broderie;${refinementColor}
    Soutien-gorge N.9 - Balconnet en broderie;${refinementColor}

    New

    Add to cart
    85B
    90B
    95B
    100B
    85C
    90C
    95C
    100C
    85D
    90D
    95D
    100D
    + SIZES ↓
  • NAYADE Tanga en broderie
    BGN 35.00
    Buy 3 Panties, Get 1 Free!
    Tanga en broderie;${refinementColor}
    Tanga en broderie;${refinementColor}
    Tanga en broderie;${refinementColor}
    Tanga en broderie;${refinementColor}
    Tanga en broderie;${refinementColor}

    New

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    34
    36
    38
    40
    42
    44
    + SIZES ↓
  • MYSTERIEUSE Soutien-gorge avec dentelle
    BGN 82.00
    Soutien-gorge avec dentelle;${refinementColor}
    Soutien-gorge avec dentelle;${refinementColor}
    Soutien-gorge avec dentelle;${refinementColor}
    Soutien-gorge avec dentelle;${refinementColor}
    Soutien-gorge avec dentelle;${refinementColor}
    Add to cart
    85A
    90A
    95A
    85B
    90B
    95B
    85C
    90C
    95C
    100C
    85D
    90D
    95D
    100D
    + SIZES ↓
  • MYSTERIEUSE Tanga en dentelle
    BGN 35.00
    Buy 3 Panties, Get 1 Free!
    Tanga en dentelle;${refinementColor}
    Tanga en dentelle;${refinementColor}
    Tanga en dentelle;${refinementColor}
    Tanga en dentelle;${refinementColor}
    Tanga en dentelle;${refinementColor}
    Tanga en dentelle;${refinementColor}
    Add to cart
    34
    36
    38
    40
    42
    44
    + SIZES ↓