J'ETAM

PURE

A radical minimalism where transparencies and second-skin materials redefine the essentials.
Airy tulle, soft cotton and innovative microfibres create a contemporary vision of sensual comfort.
Pure fit, Pure Soft, Pure Shape... our essentials become icons.

72 Products

  • Standard size

    • XS
    • S
    • M
    • L
    • XL
    • 2XL
    • 3XL

  • Bra cup A

    • 85A
    • 90A
    • 95A

  • Bra cup B

    • 100B
    • 80B
    • 85B
    • 90B
    • 95B

  • Bra cup C

    • 100C
    • 85C
    • 90C
    • 95C

  • Bra cup D

    • 85D
    • 90D
    • 95D
    • 100D
    • 105D

  • Bra cup E

    • 100E
    • 105E
    • 85E
    • 90E
    • 95E

  • Bra cup F

    • 105F
72 products found
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  • PURE FIT® Bra N.4 - The Lightly Lined
    kr 435.00
    See more
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}

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    70A
    75A
    80A
    85A
    90A
    95A
    100A
    75B
    80B
    85B
    90B
    95B
    100B
    105B
    75C
    80C
    85C
    90C
    95C
    100C
    105C
    75D
    80D
    85D
    90D
    95D
    100D
    105D
    110D
    80E
    85E
    90E
    95E
    100E
    105E
    110E
    65F
    70F
    75F
    80F
    85F
    90F
    95F
    100F
    105F
    110F
    85G
    + SIZES ↓
  • PURE FIT® Microfibre Boyshort
    kr 145.00
    Buy 3 Panties, Get 1 Free!
    See more
    Microfibre Boyshort;${refinementColor}
    Microfibre Boyshort;${refinementColor}
    Microfibre Boyshort;${refinementColor}
    Microfibre Boyshort;${refinementColor}
    Microfibre Boyshort;${refinementColor}
    Microfibre Boyshort;${refinementColor}

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    XS
    S
    M
    L
    XL
    2XL
    3XL
    + SIZES ↓
  • PURE SOFT Microfibre Bralette
    kr 379.00
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    Microfibre Bralette;${refinementColor}
    Microfibre Bralette;${refinementColor}
    Microfibre Bralette;${refinementColor}
    Microfibre Bralette;${refinementColor}
    Microfibre Bralette;${refinementColor}
    Microfibre Bralette;${refinementColor}

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    XS
    S
    M
    L
    XL
    + SIZES ↓
  • PURE SOFT Microfibre Brief
    kr 145.00
    Buy 3 Panties, Get 1 Free!
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    Microfibre Brief;${refinementColor}
    Microfibre Brief;${refinementColor}
    Microfibre Brief;${refinementColor}
    Microfibre Brief;${refinementColor}
    Microfibre Brief;${refinementColor}
    Microfibre Brief;${refinementColor}

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    2XS
    XS
    S
    M
    L
    XL
    + SIZES ↓
  • PURE GLOW Wireless Triangle Bra
    kr 479.00
    See more
    Wireless Triangle Bra;${refinementColor}
    Wireless Triangle Bra;${refinementColor}
    Wireless Triangle Bra;${refinementColor}
    Wireless Triangle Bra;${refinementColor}
    Wireless Triangle Bra;${refinementColor}
    Wireless Triangle Bra;${refinementColor}

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    Add to cart
    80B
    85B
    90B
    95B
    85C
    90C
    95C
    85D
    90D
    95D
    100D
    + SIZES ↓
  • PURE GLOW Microfiber Boyshort
    kr 189.00
    Buy 3 Panties, Get 1 Free!
    See more
    Microfiber Boyshort;${refinementColor}
    Microfiber Boyshort;${refinementColor}
    Microfiber Boyshort;${refinementColor}
    Microfiber Boyshort;${refinementColor}
    Microfiber Boyshort;${refinementColor}

    Seen On Liveshow

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    XS
    S
    M
    L
    XL
    + SIZES ↓
  • PURE GLOW Bra N.4 - The Lightly Lined
    kr 479.00
    See more
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}

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    85A
    90A
    95A
    85B
    90B
    95B
    85C
    90C
    95C
    85D
    90D
    95D
    100D
    + SIZES ↓
  • PURE GLOW Microfiber Tanga
    kr 145.00
    Buy 3 Panties, Get 1 Free!
    See more
    Microfiber Tanga;${refinementColor}
    Microfiber Tanga;${refinementColor}
    Microfiber Tanga;${refinementColor}
    Microfiber Tanga;${refinementColor}
    Microfiber Tanga;${refinementColor}

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    XS
    S
    M
    L
    XL
    + SIZES ↓
  • PURE MESH PLUS Wireless triangle bra in mesh
    kr 379.00
    See more
    Wireless triangle bra in mesh;${refinementColor}
    Wireless triangle bra in mesh;${refinementColor}
    Wireless triangle bra in mesh;${refinementColor}
    Wireless triangle bra in mesh;${refinementColor}
    Wireless triangle bra in mesh;${refinementColor}
    Wireless triangle bra in mesh;${refinementColor}

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    85B
    90B
    95B
    85C
    90C
    95C
    85D
    90D
    95D
    + SIZES ↓
  • PURE MESH Mesh Brief
    kr 189.00
    Buy 3 Panties, Get 1 Free!
    See more
    Mesh Brief;${refinementColor}
    Mesh Brief;${refinementColor}
    Mesh Brief;${refinementColor}
    Mesh Brief;${refinementColor}
    Mesh Brief;${refinementColor}

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    XS
    S
    M
    L
    XL
    + SIZES ↓
  • PURE MESH Balconette Bra
    kr 435.00
    See more
    Balconette Bra;${refinementColor}
    Balconette Bra;${refinementColor}
    Balconette Bra;${refinementColor}
    Balconette Bra;${refinementColor}
    Balconette Bra;${refinementColor}
    Balconette Bra;${refinementColor}
    Balconette Bra;${refinementColor}

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    85B
    90B
    95B
    85C
    90C
    95C
    100C
    85D
    90D
    95D
    100D
    105D
    + SIZES ↓
  • PURE MESH Mesh thong
    kr 189.00
    Buy 3 Panties, Get 1 Free!
    See more
    Mesh thong;${refinementColor}
    Mesh thong;${refinementColor}
    Mesh thong;${refinementColor}
    Mesh thong;${refinementColor}
    Mesh thong;${refinementColor}
    Mesh thong;${refinementColor}

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    XS
    S
    M
    L
    XL
    + SIZES ↓
  • PURE MESH PLUS Wireless triangle bra in mesh
    kr 379.00
    See more
    Wireless triangle bra in mesh;${refinementColor}
    Wireless triangle bra in mesh;${refinementColor}
    Wireless triangle bra in mesh;${refinementColor}
    Wireless triangle bra in mesh;${refinementColor}
    Wireless triangle bra in mesh;${refinementColor}
    Wireless triangle bra in mesh;${refinementColor}

    Seen On Liveshow

    Add to cart
    85B
    90B
    95B
    85C
    90C
    95C
    85D
    90D
    95D
    + SIZES ↓
  • PURE MESH Mesh Thong
    kr 189.00
    Buy 3 Panties, Get 1 Free!
    See more
    Mesh Thong;${refinementColor}
    Mesh Thong;${refinementColor}
    Mesh Thong;${refinementColor}
    Mesh Thong;${refinementColor}
    Mesh Thong;${refinementColor}
    Mesh Thong;${refinementColor}

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    XS
    S
    M
    L
    XL
    + SIZES ↓
  • PURE MESH Bra N.2 - The Plunge Push-up
    kr 435.00
    See more
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}

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    85B
    90B
    95B
    85C
    90C
    95C
    100C
    85D
    90D
    95D
    100D
    105D
    + SIZES ↓
  • PURE MESH Mesh brief
    kr 189.00
    Buy 3 Panties, Get 1 Free!
    See more
    Mesh brief;${refinementColor}
    Mesh brief;${refinementColor}
    Mesh brief;${refinementColor}
    Mesh brief;${refinementColor}
    Mesh brief;${refinementColor}

    Seen On Liveshow

    Add to cart
    XS
    S
    M
    L
    XL
    + SIZES ↓
  • PURE GLOW Wireless Triangle Bra
    kr 479.00
    See more
    Wireless Triangle Bra;${refinementColor}
    Wireless Triangle Bra;${refinementColor}
    Wireless Triangle Bra;${refinementColor}
    Wireless Triangle Bra;${refinementColor}
    Wireless Triangle Bra;${refinementColor}
    Wireless Triangle Bra;${refinementColor}

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    Add to cart
    80B
    85B
    90B
    95B
    85C
    90C
    95C
    85D
    90D
    95D
    100D
    + SIZES ↓
  • PURE GLOW Microfiber Boyshort
    kr 189.00
    Buy 3 Panties, Get 1 Free!
    See more
    Microfiber Boyshort;${refinementColor}
    Microfiber Boyshort;${refinementColor}
    Microfiber Boyshort;${refinementColor}
    Microfiber Boyshort;${refinementColor}
    Microfiber Boyshort;${refinementColor}

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    XS
    S
    M
    L
    XL
    + SIZES ↓
  • PURE GLOW Bra N.4 - The Lightly Lined
    kr 479.00
    See more
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}
    Bra N.4 - The Lightly Lined;${refinementColor}

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    85A
    90A
    95A
    85B
    90B
    95B
    85C
    90C
    95C
    85D
    90D
    95D
    100D
    + SIZES ↓
  • PURE GLOW Microfiber Tanga
    kr 145.00
    Buy 3 Panties, Get 1 Free!
    See more
    Microfiber Tanga;${refinementColor}
    Microfiber Tanga;${refinementColor}
    Microfiber Tanga;${refinementColor}
    Microfiber Tanga;${refinementColor}
    Microfiber Tanga;${refinementColor}

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    XS
    S
    M
    L
    XL
    + SIZES ↓
  • PURE GLOW Shiny effect triangle bra
    kr 479.00
    See more
    Shiny effect triangle bra;${refinementColor}
    Shiny effect triangle bra;${refinementColor}
    Shiny effect triangle bra;${refinementColor}
    Shiny effect triangle bra;${refinementColor}
    Shiny effect triangle bra;${refinementColor}
    Shiny effect triangle bra;${refinementColor}
    Shiny effect triangle bra;${refinementColor}

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    80B
    85B
    90B
    95B
    85C
    90C
    95C
    85D
    90D
    95D
    100D
    + SIZES ↓
  • PURE GLOW Microfiber Tanga
    kr 145.00
    Buy 3 Panties, Get 1 Free!
    See more
    Microfiber Tanga;${refinementColor}
    Microfiber Tanga;${refinementColor}
    Microfiber Tanga;${refinementColor}
    Microfiber Tanga;${refinementColor}
    Microfiber Tanga;${refinementColor}
    Microfiber Tanga;${refinementColor}

    Seen On Liveshow

    Add to cart
    XS
    S
    M
    L
    XL
    + SIZES ↓
  • PURE GLOW Bra N.4 - The Lightly Lined Bra
    kr 479.00
    See more
    Bra N.4 - The Lightly Lined Bra;${refinementColor}
    Bra N.4 - The Lightly Lined Bra;${refinementColor}
    Bra N.4 - The Lightly Lined Bra;${refinementColor}
    Bra N.4 - The Lightly Lined Bra;${refinementColor}
    Bra N.4 - The Lightly Lined Bra;${refinementColor}
    Bra N.4 - The Lightly Lined Bra;${refinementColor}
    Bra N.4 - The Lightly Lined Bra;${refinementColor}
    Bra N.4 - The Lightly Lined Bra;${refinementColor}
    Bra N.4 - The Lightly Lined Bra;${refinementColor}

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    85A
    90A
    95A
    85B
    90B
    95B
    85C
    90C
    95C
    85D
    90D
    95D
    100D
    + SIZES ↓
  • PURE GLOW Microfiber Boyshort
    kr 189.00
    Buy 3 Panties, Get 1 Free!
    See more
    Microfiber Boyshort;${refinementColor}
    Microfiber Boyshort;${refinementColor}
    Microfiber Boyshort;${refinementColor}
    Microfiber Boyshort;${refinementColor}
    Microfiber Boyshort;${refinementColor}

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    XS
    S
    M
    L
    XL
    + SIZES ↓
  • PURE MESH PLUS Wireless Triangle Bra Tulle
    kr 379.00
    See more
    Wireless Triangle Bra Tulle;${refinementColor}
    Wireless Triangle Bra Tulle;${refinementColor}
    Wireless Triangle Bra Tulle;${refinementColor}
    Wireless Triangle Bra Tulle;${refinementColor}
    Wireless Triangle Bra Tulle;${refinementColor}
    Wireless Triangle Bra Tulle;${refinementColor}

    Seen On Liveshow

    Add to cart
    85B
    90B
    95B
    85C
    90C
    95C
    85D
    90D
    95D
    + SIZES ↓
  • PURE MESH Tulle Brief
    kr 189.00
    Buy 3 Panties, Get 1 Free!
    See more
    Tulle Brief;${refinementColor}
    Tulle Brief;${refinementColor}
    Tulle Brief;${refinementColor}
    Tulle Brief;${refinementColor}
    Tulle Brief;${refinementColor}

    Seen On Liveshow

    Add to cart
    XS
    S
    M
    L
    XL
    + SIZES ↓
  • PURE MESH Bra N.2 - The Plunge Push-up
    kr 435.00
    See more
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}

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    Add to cart
    85B
    90B
    95B
    85C
    90C
    95C
    100C
    85D
    90D
    95D
    100D
    105D
    + SIZES ↓
  • PURE MESH Tulle Brief
    kr 189.00
    Buy 3 Panties, Get 1 Free!
    See more
    Tulle Brief;${refinementColor}
    Tulle Brief;${refinementColor}
    Tulle Brief;${refinementColor}
    Tulle Brief;${refinementColor}
    Tulle Brief;${refinementColor}

    BestSeller

    Seen On Liveshow

    Add to cart
    XS
    S
    M
    L
    XL
    + SIZES ↓
  • PURE MESH Bra N.2 - The Plunge Push-up
    kr 435.00
    See more
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}
    Bra N.2 - The Plunge Push-up;${refinementColor}

    Seen On Liveshow

    Add to cart
    85B
    90B
    95B
    85C
    90C
    95C
    100C
    85D
    90D
    95D
    100D
    105D
    + SIZES ↓
  • PURE MESH Tulle Thong
    kr 189.00
    Buy 3 Panties, Get 1 Free!
    See more
    Tulle Thong;${refinementColor}
    Tulle Thong;${refinementColor}
    Tulle Thong;${refinementColor}
    Tulle Thong;${refinementColor}
    Tulle Thong;${refinementColor}
    Tulle Thong;${refinementColor}

    Seen On Liveshow

    Add to cart
    XS
    S
    M
    L
    XL
    + SIZES ↓