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BestSeller
AED 103,502nd bras at 40% OFFThis cotton will surprise you... Introducing COTTON 360, our latest lingerie innovation: a collectio ...See moreDescription
This cotton will surprise you... Introducing COTTON 360, our latest lingerie innovation: a collection of comfortable stretchy organic cotton pieces in a range of ultra-trendy shades. Say yes to comfort, REAL comfort: with its special-knit stretchy cotton, this reversible bra suits all body shapes. It's lightweight and form-fitting. Choose between a wrap or straight front, depending on your mood.
• Bralette
• Reversible bra: wrap-over on one side, straight on the other
• Stretchy fabric
• Slip-on WECARE The main material of this product contains 88% organic cotton. Organic cotton is grown without synthetic products (pesticides, herbicides, fertilisers) or GMOs. The organic cotton of the WECARE program is certified by trusted independent labels such as OCS or GOTS. Considerations for environmental and social criteria are integrated throughout the chain, from the fabric to the finished product. The partner manufacturer has a certificate from a recent social audit carried out according to an independent certification entity guaranteeing decent working conditions.Reference: 652451905
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AED 118,51Stock up on briefs with this pack of seven! Made from comfortable cotton, these pieces are ideal for ...See moreDescription
Stock up on briefs with this pack of seven! Made from comfortable cotton, these pieces are ideal for everyday wear.Product details
• Pack of 7 briefs
• Satin bow
• CottonThe model is 174 cm tall and wears a size Small (S).Reference: 654705590
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AED 159,262nd bras at 40% OFFInvisible and irresistibly couture, this new collection in matte and shiny microfibre makes no compr ...See moreDescription
Invisible and irresistibly couture, this new collection in matte and shiny microfibre makes no compromises.
Equipped with lightly lined cups and underwires offering a shaped neckline without adding volume, this bra combines comfort and sensuality. Thanks to its ultra-flat construction at the back, it is discreet and slips under all your clothes.Product details
• Bra
• Pure radiance
• No. 4 Lightly Lined Demi Bra
• Lightly lined cups
• Underwires
• Chest-Lifting Effect
• Matte and shiny microfibre
• Adjustable straps
• Ultra-flat back construction
• InvisibleThe model is 173 cm tall and wears a size 34B.Reference: 654695384
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AED 118,512nd bras at 40% OFFOne bra, 5 possibilities!This bra can be worn in five different ways, depending on your preferences. ...See moreDescription
One bra, 5 possibilities!
This bra can be worn in five different ways, depending on your preferences. Under a bustier, a backless top, or a plunging neckline, it adapts to all your outfits in the blink of an eye. Made of microfiber, it provides perfect comfort and support for a 100% invisible effect.Why we love it
In addition to being ultra-easy to manipulate, this Push-up bra reveals an ultra-sexy plunging neckline.Our style advice
This bra can be worn in five different ways, depending on your preferences. Under a bustier, a backless top, or a plunging neckline, it adapts to all your outfits in the blink of an eye. Made of microfiber, it provides perfect comfort and support for a 100% invisible effect.
Product details
You can cross its straps, use the transparent back strap, and play with its different possibilities to adapt it to all your outfits. Sold with a transparent back strap and a set of long straps, it's also possible to replace its removable straps with transparent ones for even more invisibility.
1 BRA, 5 POSSIBILITIES
Wear 1: Plunging neckline and discreet back with the thin back strap.
Wear 2: Plunging neckline and full backless with the transparent strap.
Wear 3: Low back with crossed low straps.
Wear 4: Scarf back with strap around the neck.
Wear 5: Racer back, crossed straps with a swimmer back top.
ABC cups: push-up cups for boosted volume effect.
DE cup: lightly lined cups for a plunging neckline without added volume.Product details
• Push-up bra
• Push-up effect
• +1 size cups
• With underwires
• Backless
• Multi-position straps
• Microfiber
• Invisible under clothes
• Second-skin effectThe model is 170 cm tall and wears a size 34B.Reference: 654113794
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Period Brief
AED 138,31Buy More, Save More – 2+1 Free or 3+2 Free!The responsible alternative to tampons and sanitary pads: discover the period brief by Etam.\n \nUlt ...See moreDescription
The responsible alternative to tampons and sanitary pads: discover the period brief by Etam.\n
\nUltra-absorbent, easy to wash and totally undetectable under clothes, it comes in cotton, micro and lace versions and matches our bras. Because ultimately, it's the brief that should adapt... not you. ;)\n
\nCARE GUIDE: Rinse the brief in cold water, machine wash at 30°C without fabric softener, do not use your machine's dryer function and dry the brief flat.Why we love it
This cotton period brief is super soft and ultra comfortable. At the waist, it reveals a lace band.Our style advice
It slips under all your outfits and adapts to your daily life!\n
\nRETURN CONDITIONS: for hygiene reasons, period brief products are neither returned nor exchanged if the packaging has been opened.Product details
• Period brief
\n• Heavy flow
\n• Lace band
\n• Draining and moisture-wicking technology
\n• High absorption power, odourless
\n• Leak-proof constructionThe model is 172 cm tall and wears a size Small (S).Reference: 654810705
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AED 119,042nd bras at 40% OFFInspired from our archive designs, IDOLE is the epitome of our corset-making craftsmanship. Featurin ...See moreDescription
Inspired from our archive designs, IDOLE is the epitome of our corset-making craftsmanship. Featuring our new signature lace that is both unique and timeless, making it a must-have for everyday wear. This thinly padded and wired bra naturally enhances the neckline allowing for an ultimately sensual look.Why we love it
Delicacy, refinement and sexiness: we have created our IDOLE lace on a timeless everyday model that will accompany you all day with comfort and sensuality.Our style advice
Boyshort, tanga, brief... Go for a total IDOLE look by coordinating it with matching bottoms.Product details
• Ampliform Bra
• -1 Size Effect
• Minimizer -1
• With Underwires
• Adjustable Straps
• Back Hook
• Lace
• Specific construction for D cups and above: wider straps, higher back and tulle reinforcements
• Balconette underwires for a push-up effect without adding volume!Reference: 654083501
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BestSeller
AED 39,65Created for ultimate comfort and softness, Pure Fit remains undetectable under clothing due to its u ...See moreDescription
Created for ultimate comfort and softness, Pure Fit remains undetectable under clothing due to its ultra fine microfiber and subtle finishing touches.Product details
• Hipster
• Low Coverage
• Microfiber
• Invisible under clothing
• Second-skin effectLe mannequin mesure 1m68 et porte du SReference: 653204194
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BRILLANCE Bra No.3 - The Wrap Push-Up BraAED 161,732nd bras at 40% OFFAdorned with delicate floral lace, this wrap bra features cups and underwires. Its push-up effect en ...See moreDescription
Adorned with delicate floral lace, this wrap bra features cups and underwires. Its push-up effect enhances the neckline and shapes the bust.
Bows placed at the centre gore and back add a touch of sensuality to this lingerie piece.Product details
• Bra No.3: the wrap push-up bra
• +1 size cups
• Underwires
• Adjustable straps
• Back hooks
• Floral lace
• Bow detailsThe model is 1.80m tall and wears size 90BReference: 655105380
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AED 118,512nd bras at 40% OFFDelicate, refined, and sexy: we've taken our Idole lace and spiced it up to the perfect every d ...See moreDescription
Delicate, refined, and sexy: we've taken our Idole lace and spiced it up to the perfect every day bra that beings you comfort and allure. With its' cup less and wireless construction alongside its adjustable strap and back clasp, this balconette bra reveals a stunning neckline for an ultimately comfortable yet sensual look.Why we love it
Designed with our new iconic Idole lace, it adorns the skin with sensuality.Our style advice
Wear it under a subtly open shirt or a small top to reveal its beautiful lace.Product details
• Bra No. 8 The Wireless Triangle Bra
• Natural chest effect
• Removable pads
• Wireless
• Adjustable straps
• Back hook
• Lace
• Specific construction for D cups and above: wider straps, higher back and tulle reinforcementsReference: 654051659
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AED 104,152nd bras at 40% OFFReinvented in a strapless form, our signature IDOLE lace is revealed on a natural, strapless necklin ...See moreDescription
Reinvented in a strapless form, our signature IDOLE lace is revealed on a natural, strapless neckline.Why we love it
This strapless bra can be concealed under a dress or a bustier top.Our style advice
Pair it with IDOLE lace briefs to create a coordinated look.Product details
• Strapless
\n• Lace
\n• Support bandThe model is 174 cm tall and wears a size Small (S).Reference: 654518105
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AED 105,112nd bras at 40% OFFThis triangle bra, with adjustable straps, promises unparalleled support. Made of second-skin tulle, ...See moreDescription
This triangle bra, with adjustable straps, promises unparalleled support. Made of second-skin tulle, it discreetly slips under clothes for an enhanced silhouette.Product details
• Bra
• Triangle
• Wireless Bra
• Adjustable Straps
• Back HookNOIRReference: 655188305
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AED 98,80Buy More, Save More – 2+1 Free or 3+2 Free!The responsible alternative to tampons and sanitary pads: discover the period brief by Etam. Ultra-a ...See moreDescription
The responsible alternative to tampons and sanitary pads: discover the period brief by Etam.
Ultra-absorbent, easy to wash and totally undetectable under clothes, it comes in cotton, micro and lace and coordinates with all our bras.
CARE GUIDE: Rinse the brief in cold water, machine wash at 30°C without fabric softener, do not use the dryer function of your machine and dry the brief flat.
RETURN CONDITIONS: for hygiene reasons, period brief products cannot be returned or exchanged if the packaging has been opened.Product details
• Period Brief
• Microfiber
• Heavy Flow
• Draining and moisture-wicking technology
• High absorption power, odourless
• Up to 12 hours of absorption
• Leak-proof constructionThe model is 1.80m tall and wears size SReference: 654300067
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AED 158,732nd bras at 40% OFFYour everyday lace. Legend, our new floral Lace: comfortable, more responsible lingerie... simply i ...See moreDescription
Your everyday lace.
Legend, our new floral Lace: comfortable, more responsible lingerie... simply irresistible, perfect for everyday wear.
Product details
• Push-up Bra N°2 The Plunge
• +1 size effect cups
• Underwires
• Adjustable Straps
• Back Hook Closure
• Floral LaceThe model is 174 cm tall and wears a size 34B.Reference: 654731980
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AED 51,33Inspired from our archive designs, IDOLE is the epitome of our corset-making craftsmanship. Featurin ...See moreDescription
Inspired from our archive designs, IDOLE is the epitome of our corset-making craftsmanship. Featuring our new signature lace that is both unique and timeless, making it a must-have for everyday wear. Delicate and sexy: this lightweight thong is a daily essential.Why we love it
Designed with our new iconic Idole lace, it adorns the skin with sensuality.Our style advice
Pair it with coordinating bras to create your ideal set.Product details
• Tanga
\n• Low Coverage
\n• LaceThe model is 172 cm tall and wears a size UK 8.Reference: 654045314
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AED 103,502nd bras at 40% OFFThis cotton will surprise you... Introducing COTTON 360, our latest lingerie innovation: a collectio ...See moreDescription
This cotton will surprise you... Introducing COTTON 360, our latest lingerie innovation: a collection of comfortable stretchy organic cotton pieces in a range of ultra-trendy shades. Say yes to comfort, REAL comfort: with its special-knit stretchy cotton, this reversible bra suits all body shapes. It's lightweight and form-fitting. Choose between a wrap or straight front, depending on your mood.
• Bralette
• Reversible bra: wrap-over on one side, straight on the other
• Stretchy fabric
• Slip-on WECARE The main material of this product contains 88% organic cotton. Organic cotton is grown without synthetic products (pesticides, herbicides, fertilisers) or GMOs. The organic cotton of the WECARE program is certified by trusted independent labels such as OCS or GOTS. Considerations for environmental and social criteria are integrated throughout the chain, from the fabric to the finished product. The partner manufacturer has a certificate from a recent social audit carried out according to an independent certification entity guaranteeing decent working conditions.Why we love it
Fall for comfort, REAL comfort: this reversible bralette adapts to all body shapes thanks to its specially knitted stretchy cotton fabric. It provides a feeling of lightness and a true second-skin effect.Our style advice
Crossover neckline or straight bralette, you choose how to wear it depending on your mood of the day.Product details
• Bra
\n• Reversible bralette: wrap-style on one side, straight on the other
\n• Stretchy material
\n• Pull-on styleReference: 652451981
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AED 159,262nd bras at 40% OFFInvisible and irresistibly couture, this new collection in matte and shiny microfibre makes no compr ...See moreDescription
Invisible and irresistibly couture, this new collection in matte and shiny microfibre makes no compromises.
Equipped with lightly lined cups and underwires offering a shaped neckline without adding volume, this bra combines comfort and sensuality. Thanks to its ultra-flat construction at the back, it is discreet and slips under all your clothes.Product details
• Bra
• Pure radiance
• No. 4 Lightly Lined Demi Bra
• Lightly lined cups
• Underwires
• Chest-Lifting Effect
• Matte and shiny microfibre
• Adjustable straps
• Ultra-flat back construction
• InvisibleThe model is 173 cm tall and wears a size 34B.Reference: 654695305
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AED 175,342nd bras at 40% OFFA collection imagined like a garden in full bloom. Floral embroideries intertwine with expertise and ...See moreDescription
A collection imagined like a garden in full bloom.
Floral embroideries intertwine with expertise and finesse, enhanced by a bow between the cups.
This Push-up Bra, equipped with cups and underwires, hugs the neckline.
For a perfect lingerie composition, pair it with its matching bottom.Product details
• Bra N.2: The Plunge Push-up
• Underwires
• Adjustable Straps
• Back Hook
• Floral Embroidery
• Bow between the cupsThe model is 1.75m tall and wears size 90BReference: 655178748
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New
PATCHOULI Bra N.9 - BalconetteAED 150,082nd bras at 40% OFFFloral embroidery and transparent tulle enhance this balconette bra with arabesque patterns. With un ...See moreDescription
Floral embroidery and transparent tulle enhance this balconette bra with arabesque patterns.
With underwires and without cups, its support is ultra comfortable.Product details
• Bra N.9: the balconette
• Underwires
• Adjustable straps
• Back hooks
• Lace
• Floral embroidery
• Arabesque patterns
• Ring between the cupsThe model is 1.80m tall and wears size 90BReference: 655119680
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AED 67,44Your everyday lace. Introducing Legend, our new floral lace: comfortable and more sustainable linge ...See moreDescription
Your everyday lace.
Introducing Legend, our new floral lace: comfortable and more sustainable lingerie... simply irresistible for daily wear.Product details
• Panties
• Floral Lace
• Classic CoverageThe model is 174 cm tall and wears a size UK 8.Reference: 654741480
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AED 142,232nd bras at 40% OFFOur essential Success lace is available in a fitted balconette shape offering perfect support and co ...See moreDescription
Our essential Success lace is available in a fitted balconette shape offering perfect support and comfort. Featuring comfortable underwires, this non-padded model is the perfect ally for a natural neckline.Product details
• Balconette Bra
\n• Underwired
\n• Adjustable straps
\n• Back hooks \n• LaceThe model is 1.80m tall and wears size 90BReference: 655173805
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New
PATCHOULI Bra N.8 - The Wireless TriangleAED 146,792nd bras at 40% OFFFloral embroidery and transparent tulle enhance this triangle bra with arabesque patterns. Featuring ...See moreDescription
Floral embroidery and transparent tulle enhance this triangle bra with arabesque patterns. Featuring lightly lined cups and no underwires, it offers a natural and shaped neckline.Product details
• Bra n.8: the wireless triangle
\n• Adjustable straps
\n• Back hooks
\n• Elastic under the chest
\n• Lace
\n• Floral embroidery
\n• Arabesque patternsECRUReference: 655119880
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AED 78,782nd bras at 40% OFFUtmost comfort for an incredible freedom of movement. • Bralette • Removable pads ...See moreDescription
Utmost comfort for an incredible freedom of movement.
• Bralette
• Removable pads
• No pads
• Adjustable straps
• SeamlessThe model is 173 cm tall and wears a size Small (S)Reference: 651559880
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AED 158,732nd bras at 40% OFFYour everyday lace. Legend, our new floral Lace: comfortable, more responsible lingerie... simply i ...See moreDescription
Your everyday lace.
Legend, our new floral Lace: comfortable, more responsible lingerie... simply irresistible, perfect for everyday wear.
Product details
• Push-up Bra N°2 The Plunge
• +1 size effect cups
• Underwires
• Adjustable Straps
• Back Hook Closure
• Floral LaceThe model is 172 cm tall and wears a size 34B.Reference: 654731905
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AED 102,712nd bras at 40% OFFInvisible under a strapless dress? Undetectable under a tight top? Opt for the comfort of this ult ...See moreDescription
Invisible under a strapless dress?
Undetectable under a tight top?
Opt for the comfort of this ultra-soft microfiber bandeau offering supported and shaped breasts. Equipped with removable straps, it adapts to your outfit and knows how to be invisible.Product details
• Strapless Bra
• Wireless
• Microfiber
• Adjustable removable strapsThe model is 177 cm tall and wears a size Small (S).Reference: 654673881
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AED 163,112nd bras at 40% OFFAn iconic Etam shape, the balconette is back and showcases all our corsetry expertise with its compl ...See moreDescription
An iconic Etam shape, the balconette is back and showcases all our corsetry expertise with its complex construction. Without cups and with underwires, it naturally enhances and shapes the neckline. Its lace plays with contrasts by drawing flowers.Product details
• Bra
• Balconette
• Floral lace
• Underwires
• Adjustable straps
• Back hooksLe mannequin mesure 1m75 et porte du 90BReference: 655179146
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New
AED 146,792nd bras at 40% OFFEnhanced by floral lace, this bra combines elegance and comfort. Featuring underwires and without cu ...See moreDescription
Enhanced by floral lace, this bra combines elegance and comfort. Featuring underwires and without cups, it ensures optimal support while naturally shaping the bust.Product details
• Bra
• Wireless Bra
• Underwires
• Adjustable Straps
• Back Hook
• Floral LaceThe model is 1.80m tall and wears size 90BReference: 655120980
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New
AED 183,54This wireless bodysuit elegantly hugs the curves. A graphic and openwork lace surrounds the waist a ...See moreDescription
This wireless bodysuit elegantly hugs the curves.
A graphic and openwork lace surrounds the waist and plunges into the neckline to enhance the silhouette.Product details
• Bodysuit
• Wireless Bra
• Adjustable Straps
• Back Hook
• Lace
• Graphic PatternsThe model is 1.80m tall and wears size MReference: 655164905
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AED 103,502nd bras at 40% OFFIntroducing COTTON 360, our latest lingerie innovation: a collection of organic and stretchy cotton ...See moreDescription
Introducing COTTON 360, our latest lingerie innovation: a collection of organic and stretchy cotton in an array of trendy colors. Crafted with a special knit, this bra smooths your curves and provides you with ultimate comfort.Why we love it
Wireless, it naturally shapes and enhances the neckline for a decidedly sensual effect.Our style advice
Hipster or briefs? Discover our stretchy organic cotton bottoms for everyday softness.The model is 175 cm tall and wears a size Small (S).Reference: 654090481
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Period Brief
AED 98,80Buy More, Save More – 2+1 Free or 3+2 Free!The responsible alternative to tampons and sanitary pads: discover the menstrual panties by Etam. U ...See moreDescription
The responsible alternative to tampons and sanitary pads: discover the menstrual panties by Etam. Ultra-absorbent, easy to wash and totally undetectable under clothes, they come in cotton, micro and lace and match our bras. Because finally, it is rather to her to adapt... not to you ;) A comfortable and second skin microfiber underwear that looks like a classic underwear, with one detail: it is ultra absorbent.
• Period panty
• Printed microfiber
• Medium flow
• Drainage and anti-moisture technology
• High absorbency, odorless
• Up to 12 hours of absorption
• Anti-leakage constructionWhy we love it
A comfortable and second-skin microfibre period brief that looks exactly like a classic brief, with one small detail: it's ultra-absorbent.Our style advice
It slips under all your outfits and adapts to your daily life!
RETURN CONDITIONS: For hygiene reasons, period brief products cannot be returned or exchanged if the packaging has been opened.Product details
• Period brief
• Microfibre
• Medium flow
• Moisture-wicking and anti-humidity technology
• High absorption power, odourless
• Up to 12 hours of absorption
• Anti-leak constructionThe model is 176 cm tall and wears a size Small (S).Reference: 652887605
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